Content Lab

IMPACT•www.impactbnd.com

Are you a marketer or content manager struggling to create content? Are you tired of high-level “insights” that don’t give you anything to do right now to make your content better? Do you wish someone would just spill the secrets on what works, what doesn’t, and what’s next? If so, Content Lab is for you. Join IMPACT content strategist Liz Murphy each week for shenanigans, candid conversations with fellow content nerds and industry experts, and the inside scoop on the tools and tactics that will transform you into a content rockstar.

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Episodes

Behind the Scenes of IMPACT's Publishing, Ramona Sukhraj of IMPACT

What does it mean to "own" the content for an organization? What are the lessons you don't want to have to learn the hard way, and what are the strategies for achieving success and making order out of content calendar chaos? Listen in to find out.

Aug 22, 2018•57 min

Spoken Content, Tamsen Webster

I saw Tamsen Webster speak on speaking at INBOUND two years ago. It was the last session on the last day, but it was still the most impactful session I saw the entire week. Listen to find out why.

Aug 15, 2018•53 min

Teaching Not Preaching, Laura Belgray of Talking Shrimp

How do you teach and not preach in your content? Emotional peanut butter. Listen to this conversation to learn what that means.

Aug 01, 2018•57 min

How to Create Killer Content Workflows, Rob Mills of GatherContent

Why are workflows such a big problem? Well, there is no single answer to that question, and Rob Mills of GatherContent is going to help me sort it all out in this episode.

Jul 25, 2018•54 min

Demystifying Pillar Content, Justin Champion of HubSpot

Pillar content is a complex topic that has prompted a lot of chatter in the inbound community. But it's also misunderstood. That's why I invited one of my absolute favorite fellow content nerds -- Justin Champion, content professor at the HubSpot Academy -- to help me make sense of it all.

Jul 18, 2018•1 hr 2 min

Coming Soon

Subscribe now! Episodes featuring Justin Champion of HubSpot, Tamsen Webster, Laura Belgray of Talking Shrimp, Ann Handley of MarketingProfs, Rob Mills of GatherContent, and more will be dropping soon.

Jul 12, 2018•1 min

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