💵 Vanity Metrics Don't Always Mean Money // Influencer Entitlement

Content Jefe

Sep 12, 2022•21 min•Season 1Ep. 17

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Episode description

🔥 Who wins? Entertainers OR Entrepreneurs?

Having millions of followers or millions of views doesn’t always equate to making good money.

Here are two examples of TikTok Influencers with millions of followers facing the reality that lots of followers don’t always equal a lot of money or extra support for your projects:

Nigerian TikTok influencer Grace Africa.

https://www.sportskeeda.com/pop-culture/grace-africa-meet-greet-video-tiktok-star-1-3-million-followers-goes-viral-one-shows-social-event

1.5 Million followers Got stud up at a Vidcon Meet and Greet

Brody Wellmaker. TikTok creator. He premiered his short film last month on his Patreon account. It has almost 3000 Patrons. Not too long after the film premiere, he went to his TikTok account for the lack of support he got for his film.

To date, he has 21.6 million followers on TikTok.

We also get into the difference between an entrepreneur and an entertainer.

TAKEAWAYS FROM THE EPISODE:

🔥We’re selfish beings. So imagine that you're audience (prospects) are always asking, " so what!?" and "what’s in it for me!?"

🔥Learning how to market and sell what you, your projects, and yourself are a skill that everybody needs to learn.

🔥People don’t owe you anything. Dust off the disappointment, gather data, and move on.

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