Today, more than ever it is easier to get access to people. Or at least easier to attempt contacting them. Getting them to answer is another challenge. So, how do you get them to pick up your calls? That’s what we discussed in today’s conversation. The principles behind getting the attention of your prospects and capitalizing on it. Hope you enjoy this episode as much as we did. 👉 Subscribe to Content Is Profit and leave an honest review! Questions? Connect with us here. Get Your Minimum Viable...
Jul 28, 2022•39 min•Ep. 298
Are social media platforms’ updates really in your best interest? Or are they a move to keep you hooked, consuming more, and profiting of your attention? It is no news that if something is free you are probably the product. Or, if you are an entrepreneur, you have to pay to play. In today’s conversation we explore what these changes can potentially represent for you and your business. What are the next steps you should take, and how to navigate these decisions. Hope you enjoy this conversation a...
Jul 26, 2022•22 min•Ep. 297
Podcasting is hard work. Growing an audience is even harder. When starting our podcast the goal was simple: connect with as many people on a one-to-one level as possible. Our priority was the guests. Right after the 260 episode mark we got offered to be part of the HubSpot Podcast Network, and their investment -like any other sponsor- required for us to start growing an audience. After three months, coaching sessions, and tons of episodes recorded, here are 5 things we learned that helped us gro...
Jul 23, 2022•36 min•Ep. 296
After 300+ episodes of Content Is Profit, we have gotten quite a few compliments along the lines of… “This was the most fun podcast I’ve ever been to” “This was an incredible conversation” And my favorite; Todd Brown’s… While reflecting on what is it we do that causes this reactions on our guests, I put together my (Fonzi’s) top 3 tips for rapport-building interactions. Hope they serve you as much as they have served us. Enjoy! Questions? Connect with us here. Get Your Minimum Viable Content Che...
Jul 21, 2022•23 min•Ep. 295
TikTok is on track to reach $12b in revenue this year. 🔥 How does that compare to other social media's early growth throughout time? 🔥 What does that mean for marketers and users of the platform? 🔥 Is this the right platform for you to leverage? This and more in today's conversation... Hope you enjoy this episode as much as we did, 👉 For more, subscribe to Content Is Profit 👉 We all grow together. Share it with a friend and leave an honest review. Questions? Connect with us here. Get Your M...
Jul 19, 2022•17 min•Ep. 294
One of the most criticized aspects of social media is its lack of authenticity, causing people to voice their concerns over the relationship between these apps and mental health. Fake status reigns all over the platforms with people posting over-filtered photos, hyped-up lifestyles, and all sorts of dopamine inducing media. That’s what this new app, BeReal is looking to fight against. Their goal is to position themselves as the go-to authentic, no-filter app where people share their reality with...
Jul 14, 2022•24 min•Ep. 293
If you want to be an authority in your market, you need to author a book. Period. Think about it. All thought leaders in your market have published a book, if not many. Actually, you probably found out about them by reading their book. But the mere thought of writing a book is overwhelming. “I can barely write a social media caption, how am I supposed to write an entire book? Where do I even begin?” Fortunately, for you, today’s conversation is with the ghost writer and editor responsible for so...
Jul 12, 2022•1 hr 9 min•Ep. 292
How To 5X Your Monthly Podcast Downloads Part 3 (E291) In the last episode, we continued the conversation about how to 5X your monthly downloads for your Podcast. Here are the 10 strategies we used to achieve just that. We'll be also sharing some key tools we've used and our plan for the next 3 months to 5X our monthly downloads! Enjoy! 👉 Subscribe to the Content Is Profit Podcast! Get Your Minimum Viable Content Cheat Sheet for FREE: www.contentisprofit.com Resources Mentioned: Buzzsprout (Pod...
Jul 09, 2022•47 min•Ep. 291
How To 5X Your Monthly Podcast Downloads Part 2 (E290) Over the next 3 episodes we are going to show you all the numbers in our show and how over the last three months we've been able to 5X the monthly downloads. The show has grown significantly over the last 3 months and we are about to break it all down. In the last episode, you heard our initial conversation with Jonathan, Head of Growth for HubSpot Podcasts. That conversation seeded and helped us start a new execution for the following 3 mon...
Jul 08, 2022•24 min•Ep. 290
Over the next 3 episodes we are going to show you all the numbers in our show and how over the last three months we've been able to 5X the monthly downloads. The show has grown significantly over the last 3 months and we are about to break it all down. This episode you are about to listen to aired a few days before the second biggest event in Content Is Profit History, and served as a base for us to implement and grow the show even further. With that, we have a couple of questions to ask you... ...
Jul 05, 2022•1 hr 6 min•Ep. 289
What does a bootstrapped company, an early-stage startup, and a billion dollar unicorn have in common? Resources. Even though they all deal with vastly different ones, they all have to properly manage their resources in order to hit their goals. Now, Elena Hassan is someone that has dealt with marketing in all of these business stages. You could say that she started from the bottom and now she’s here, and by “here” we mean head of marketing for a tech unicorn. Some of this conversation’s #Golden...
Jul 02, 2022•44 min•Ep. 288
You want traffic. Marketers want traffic. Business owners want traffic; that top-of-funnel level of attention that redirects to your business and offers which connect you with prospects. The only place you don’t traffic is on the streets. But you have nothing to worry about because the only traffic you’ll get into is the one that’s interested in what you have to say and offer. Ain’t that the dream? So, how can we increase our top-of-funnel traffic? How can we garner the right people’s attention?...
Jun 30, 2022•26 min•Ep. 287
In this episode we bring a special conversation we had during the Podapalooza event in which we talked about growing your business and the challenges that come throughout the journey. Today’s special guest is Diana Lidstone. An entrepreneur focused on helping coaching and consultants earn more while working less. Enjoy! Get Your Minimum Viable Content Cheat Sheet for FREE: www.contentisprofit.com Connect with BIZBROS: Join the Content Is Profit’s Facebook Group ! Facebook Instagram Connect with ...
Jun 28, 2022•28 min
Most people know they need to create content when it comes to marketing their business. With prospects controlling most of their purchasing journey, marketers are left to create content that positively influences their decisions. But when it comes down to creating such content, a lot of people experience friction. What should you say to get your prospects' attention? How should you communicate it? And once you decide on all that, you still need to create and distribute the content. No easy task....
Jun 23, 2022•24 min•Ep. 286
“Share everything of value. Give away all your knowledge” is common advice in today’s marketing world. But is it enough to become a thought leader inside a field? Is it enough to become an expert? In today’s conversation we share our thoughts around what it means to be an expert, THE expert, or a thought leader -inspired by Alan Weiss’ book, Million Dollar Consulting. Enjoy! Get Your Minimum Viable Content Cheat Sheet for FREE: www.contentisprofit.com Connect with BIZBROS: Join the Content Is Pr...
Jun 21, 2022•25 min•Ep. 285
For the longest time, this topic has been present. It has been the start of many things, projects, stories, and eye rolls (yes, you read that right) Over the last few weeks, the thought has been very intense and this week I made a decision. I want to try and execute on it. The results? Potentially MASSIVE. Here to something very exciting! Let's break it down! Get Your Minimum Viable Content Cheat Sheet for FREE: www.contentisprofit.com Connect with BIZBROS: Join the Content Is Profit’s Facebook ...
Jun 18, 2022•21 min•Ep. 284
What separates good marketing from great marketing? Marketing is much more than promoting ones’ products. It is the science behind influencing people into making a specific decision. And even though we believe we make most of our decisions consciously; our subconscious is consistently being influenced by marketing “nudges”: specific subtle actions that shift your decision-making. That’s what we explored in today’s conversation with our great guest, and host of the Nudge Podcast, Phill Agnew. Som...
Jun 16, 2022•1 hr 6 min•Ep. 283
The average lifespan of a creator’s career is 5 to 7 years. And one of the most important elements that influence this is the lack of profitability. What can you learn -and most importantly take action on- from a content creator that has stood the test of time, won multiple Emmy awards, and from an entrepreneur that has built multiple businesses? That’s what we set out to discover in today’s conversation with epic duo, and good friends, James & Mario, from the Parents Making Profits Podcast....
Jun 14, 2022•52 min•Ep. 282
What makes a successful content marketing campaign? In a world where prospects dictate their own “buyer’s journey”, content has become one of the main pillars for acquiring customers. It is essential to build authority, relevancy, and most importantly, trust. That’s what we discussed in this conversation with our good friend, and B2B content marketer, Mark Raffan. Some of these conversation’s #GoldenBoulders were: 🚀 What Is The Right Type Of Content You Should Be Creating? 🚀 How To Manage Your...
Jun 11, 2022•34 min•Ep. 281
As an introvert, business can be overwhelming. Especially when it comes to building relationships. The thought of having to “network” is exhausting by itself, and talking to strangers is a feat all by itself. But what if you could step out of that “introverted shyness” and build the most genuine business based on real relationships rather than superficial ones. That’s what we talked about with our good friend Monica Parkin -aka the Goat Lady- who’s an introverted public speaker, author, and podc...
Jun 09, 2022•49 min•Ep. 280
Facing challenges and growing looks different for everyone. But something stands true… To search for growth you must be willing to face risks. That’s what we explored in today’s conversation with our good friend, Christine Jewell. Some of this conversation’s #GoldenBoulders were: 🔥 The Power of Betting On Yourself 🔥 What It Takes To Build Awareness Into Your Life 🔥 The One Element Humans Can’t Live Without 🔥 And Much More! Hope you enjoy this conversation as much as we did! 👉 Make sure to c...
Jun 07, 2022•54 min•Ep. 279
In this episode, LuisDa, shares our 6-Figure Platform presentation that was shared during PodFest 2022. In here you’ll learn: 🔥 The Intersection Between Traditional Marketing & ABM. 🔥 How To Build Your Own Podcasting Gameplan 🔥Our Podcast Structure To Build The Strongest Relationships 🔥 And Much More! Enjoy! Get Your Minimum Viable Content Cheat Sheet for FREE: www.contentisprofit.com Connect with BIZBROS: Join the Content Is Profit’s Facebook Group ! Facebook Instagram Connect with FONZ...
Jun 04, 2022•30 min•Ep. 278
Revisit this legendary conversation with Podfest founder, Chris Krimitsos. One of the newest, most popular, approaches people are talking about when it comes to marketing is communities. It is no surprise communities are key when it comes to sustainable business growth. 1,000 true fans. Build your tribe. You’ve probably heard about it. That being said, how do you build a unique self-maintaining community of loyal brand advocates? Not just a top-of-funnel community where they come and go as part ...
Jun 02, 2022•1 hr 8 min•Ep. 277
Have you ever felt like your earning potential has been capped by your knowledge? Sometimes, we don’t know what we don’t know. But once we learn about new possibilities, new opportunities unlock. That, and more, is what we talked about with our great friend, Jana Mannina. Enjoy! Get Your Minimum Viable Content Cheat Sheet for FREE: www.contentisprofit.com Connect with BIZBROS: Join the Content Is Profit’s Facebook Group ! Facebook Instagram Connect with FONZI: Facebook Instagram LinkedIn Twitter...
Jun 01, 2022•1 hr 8 min•Ep. 276
Have you ever felt impostor syndrome when doing something outside of your comfort zone? What about being paralyzed at the thought of sharing your message? What would others say or think? In this conversation, with the “Shameless Sex God” Tyran Mowbray, we explored the world of publishing around taboo topics. What did it take to start publishing about those sensitive topics? How did he get over the fear of other people’s judgment? Speaking your truth is not easy; hopefully this episode will help ...
May 26, 2022•1 hr 17 min•Ep. 275
How can you turn your content into profit? This is part 3 of a 3 part series on how we grew our company to 6-figures through B2B podcasting. In this episode, you’ll hear about the 6-Figure Platform and how it has become the foundation of our business. From building incredible relationships, to providing business opportunities. Also, you’ll hear the insights and frameworks that have built our company. And the strategies to create consistently while increasing revenue. Hope you enjoy this episode ...
May 24, 2022•31 min•Ep. 274
How can you turn your content into profit? This is part 2 of a 3 part series on how we grew our company to 6-figures through B2B podcasting. In this episode, you’ll hear about the Publishing Pyramid -one of the frameworks we developed through publishing-, and how to find your own “how”. Also, you’ll hear the insights and frameworks that have built our company. And the strategies to create consistently while increasing revenue. Hope you enjoy this episode as much as we did 🙌 If you have any comm...
May 21, 2022•29 min•Ep. 273
How can you turn your content into profit? This is part 1 of a 3 part series on how we grew our company to 6-figures through B2B podcasting. In this episode, you’ll hear the stories behind the Content Is Profit journey. The insights and frameworks that have built our company. And the strategies to create consistently while increasing revenue. Hope you enjoy this episode as much as we did 🙌 If you have any comments or questions, feel free to send us a message! 👉 Subscribe to Content Is Profit a...
May 19, 2022•28 min•Ep. 272
How can you grow your business while at the same time making your customers your best marketing strategy? What does it take to be a compelling company that people want to talk about? The answer is, trust. That’s what we talked about in today’s episode with our good friend, Jay Tinkler, who is spending his entrepreneurial journey helping other businesses build compelling brands that people trust. Some of this episode #GoldenBoulders where: 🔥What Does “Trust” Actually Look Like? 🔥The 4 Elements ...
May 17, 2022•1 hr 3 min•Ep. 271
How do we connect a product with an audience? That's what we discovered in this conversation with our good friend Jack Born, founder of deadline funnel. Some of these conversation’s #GoldenBoulders were: 🔥 Lessons From His Weird Jobs Before Entrepreneurship 🔥 Understanding Direct Response Marketing & Becoming An Affiliate Marketer 🔥 The Role of Direct Response In The Marketing World 🔥And Much More… Hope you enjoy this conversation as much as we did! 👉Connect with Jack Born! 👉Subscribe ...
May 12, 2022•53 min•Ep. 270
