Content Is Profit - podcast cover

Content Is Profit

Welcome to the Content Is Profit Show. In here you are going to get the insights, accountability, and drive to create consistently and increase revenue in your business. After years building and managing content frameworks, teams and systems with companies like Red Bull, Chet Holmes International, Orangetheory Fitness, F45 Fitness, Jacksonville Wealth Builders and many more, we are finally here to bridge the gap between your content and your revenue. You'll hear from top entrepreneurs, creators, and anything and everything you need to know about content; all this while having a good time.  The goal of this podcast is simple: entertain, educate, and turn your Content Into Profit.
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Episodes

Content Misconception: Do You Really Need It? (E269)

With the rise of social media and communities, content has become a must for businesses. When trying to market themselves one of the first thoughts that come to mind is content. In today’s conversation we discussed whether content is needed or not, to grow your business. Enjoy! Get Your Minimum Viable Content Cheat Sheet for FREE: www.contentisprofit.com Connect with BIZBROS: Join the Content Is Profit’s Facebook Group ! Facebook Instagram Connect with FONZI: Facebook Instagram LinkedIn Twitter ...

May 10, 202239 minEp. 269

Our Oprah Moment! Giveaway Debrief, Ideas and Lessons! (E268)

In this episode, we shared about the 10k giveaway and what were some lessons we learned from it. Enjoy! Get Your Minimum Viable Content Cheat Sheet for FREE: www.contentisprofit.com Connect with BIZBROS: Join the Content Is Profit’s Facebook Group ! Facebook Instagram Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You ca...

May 06, 202218 minEp. 268

Build & Leverage Your Network With Podcasting ft. Travis Chappell (E267)

One of the biggest misconceptions about content is that it only works if you have a massive audience. In this conversation, we explored how Travis Chappell has leveraged his podcast to meet some of the most impressive people in the world. Not just that, but also how he has used the podcast-gained network to build his business, including raising over $1M dollars in funding for his new company, Guestio. Some of the #GoldenBoulders were: 🔥 Lessons From Recording 700+ Episodes. 🔥 How To Nurture Hi...

May 03, 202243 minEp. 267

DM Outreach Horror Story & How To Connect Through Outbound (E266)

Join us as we discuss the reflections from a “not so nice” DM we got throughout one of our new connections. Get Your Minimum Viable Content Cheat Sheet for FREE: www.contentisprofit.com Connect with BIZBROS: Join the Content Is Profit’s Facebook Group ! Facebook Instagram Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. Yo...

Apr 30, 202238 minEp. 266

The Power of "I CAN" And How To Make Things Happen! ft. Steve Sims. Hall of Fame (E265)

Do you know anyone that’s worked with Sir Elton John or Elon Musk? Sent people down to see the wreck of the Titanic on the sea bed? Or closed museums in Florence for a private dinner party and then had Andrea Bocelli serenade them while they eat their pasta? You do now. Steve Sims has crafted a space in the world as someone that can make things happen. His “I Can” mindset has inspired many to go fight for what they want. He is known as “the Real Life Wizard of Oz”. His skill for making things ha...

Apr 28, 202243 minEp. 265

The Power Of Just One Big Marketing Idea & How To Get It ft. Todd Brown. Hall of Fame (E264)

What does it mean to stand out in the marketplace? How can you rise above the noise and help others with your offers? How do you position yourself as an authority within your niche? All these and more are questions that we explored with legendary marketer, Todd Brown. In this “Hall of Fame” conversation we discuss his book “Your Big Marketing Idea” and how it can help you market your business. We also talked about: 🔥 Your One Big Marketing Idea and How to Get it! 🔥 What 20 years in the Direct ...

Apr 26, 20221 hrEp. 264

Impacting One Billion People ft. Chris Do. Hall of Fame. (E263)

Hall of Fame Episode #1: Chris Do! --- Marketing has been through a dramatic change in the last decade. In the past, marketing was tightly knit to advertising. Brands would pay the networks for ads and immediately see growth in their bottom lines. Transparency and access to information have changed the game for businesses. The playing field has been leveled, and customers are more educated than ever. Spending money can give you the edge when it comes to client acquisition, but it can also accele...

Apr 23, 202259 minEp. 263

Building 8 Multi-Million Dollar Businesses & Serving Over 6,000 Customers! Ft. Dr. Terri Levine (E262)

You don’t build 8 multi-million dollar businesses out of coincidence. It takes knowledge and deliberate action. Two things we set to gain from today’s conversation with our great friend, Dr. Terri Levine. She has been in business for over 30 years, and she has helped over 6,000 coaches and consultants hit 6 and 7 figures. Here are some of this conversation’s #GoldenBoulders! 🔥 The Repeatable Principles That Build Multi-Million Dollar Businesses! 🔥 6-Figures In 6 Months…Guaranteed! 🔥 How To Ke...

Apr 21, 202258 minEp. 262

Saying No To $1M & Learning From Top YouTubers. B2B Lessons Included (E261)

Creator economy meets B2B. Top creators have found ways to build strong audiences, while B2B businesses have the knowledge to monetize such audiences. Every day the gap between the creator and B2B spectrum closes even more. B2B businesses can learn a lot about how to market in this creator economy by paying attention to what the top creators are doing. Today we distill some of these lessons. Enjoy! Get Your Minimum Viable Content Cheat Sheet for FREE: www.contentisprofit.com Connect with BIZBROS...

Apr 19, 202229 minEp. 261

The “How To Be Nice” Principle That’s Costing You A Fortune (E260)

The basis of good business is trust, and a revolutionary way to do that is by being nice. In this conversation we discussed how many people are leaving money on the table by not embracing themselves and being nice to others. Is not rocket science, but it must be addressed. Enjoy! Get Your Minimum Viable Content Cheat Sheet for FREE: www.contentisprofit.com Connect with BIZBROS: Join the Content Is Profit’s Facebook Group ! Facebook Instagram Connect with FONZI: Facebook Instagram LinkedIn Twitte...

Apr 16, 202224 minEp. 260

Building a 6-Figure Business With Less Than 1,000 Followers ft. Ina Coveney (E259)

When starting a business, many dream of the day they can have a big audience that trusts them and buys from them no matter what. But not many think about the power of building and having a tiny audience. An audience that you can build a foundation with, give them personalized attention, and turn them into true fans. That’s what we talked about with our good friend, Ina Coveney, who has built a 6-figure business with an audience of less than 1,000 followers! Some of this conversation #GoldenBould...

Apr 14, 20221 hr 21 minEp. 259

Disrupting The Traditional Publishing Industry! Ft. Chandler Bolt (E258)

Books are one of the best tools to build authority. Unfortunately, most people that write one don’t understand how to leverage it. That’s where our good friend, Chandler Bolt, comes in. In the last couple of years he has helped thousands of entrepreneurs publish their book and leverage them to grow their business. And that’s what we talked about in this conversation. Here are some of the #GoldenBoulders: 📚 How He Traded College For The School Of Life… 📚 The Key To Building Products People Want...

Apr 12, 202243 minEp. 258

Driving Revenue Through B2B Podcasting & Thought Leadership ft. James Carbary (E257)

Most people are doing content just for the sake of doing content. Just because they “need to be out there” in front of their prospects. That has led to many people publishing what today’s guest, James Carbary, calls #CommodityContent So how do we move away from that and create compelling thought leadership content? That’s what we talked about in this conversation. Here are some of the #GoldenBoulders: 🔥 How To Find Your POV & Stick With It! 🔥 Going From 0 to 1 And What To Do Next. 🔥 The #...

Apr 09, 202259 min

What They Don’t Teach You In Funnel Land... That You Should Know (E256)

We joined the marketing space through the “funnel” world. Build a funnel. Drive traffic. Get passive income. Disclaimer: this is not a stab at Funnel Land. We love sales funnels and they are extremely effective when done right. But what we realized is that there is a little known activity that can drive revenue faster -and with less friction- on the early stages of your business rather than building a funnel. That’s what we discussed in today’s conversation. Enjoy! Get Your Minimum Viable Conten...

Apr 08, 202229 minEp. 256

The Slap Was Fake! What about the marketing?

Hey Fam, we honestly thought we would stay away from this topic, but after some clickbaity ideas, we decided to hit the record button and go over some marketing lessons from the Oscars attention grabbing event. In this episode we DO NOT agree with one another, except with 3 very specific lessons. These lessons will move your content closer to that revenue goal. Do not ignore them, as we have seen them in multiple situation. So how does Hollywood, and these crazy events can help your business? Tu...

Apr 05, 202224 min

Becoming The Go-To Expert In Your Market! Ft. Mario Fachini (E255)

One of the methodologies to gaining “authority” status is by publishing a book. But the act of writing, publishing, and marketing a book can be overwhelming. That being said, the benefits from having a book to your name are beneficial: positioning, status, opportunities, sales, just to name a few. This and more is what we talked about with our good friend, Mario Fachini. Here are some of the #GoldenBoulders: 📚 3 Steps To Growing: Scale, Bail, And Tweak! 📚 Publishing A Book In A Month. 📚 Why Y...

Apr 02, 202245 minEp. 255

Building One Of The Biggest Events In The World! Ft. Chris Krimitsos - E257

One of the newest, most popular, approaches people are talking about when it comes to marketing is communities. It is no surprise communities are key when it comes to sustainable business growth. 1,000 true fans. Build your tribe. You’ve probably heard about it. That being said, how do you build a unique self-maintaining community of loyal brand advocates? Not just a top-of-funnel community where they come and go as part of your lead generation strategy. That’s what our good friend, Chris Krimit...

Mar 31, 20221 hr 7 minEp. 254

Becoming A B2B Podcasting Authority Ft. Matt Halloran

Can you imagine what lessons you can learn after producing over 4,000 podcasts? That’s what we set out to discover in this conversation with our good friend, and B2B podcasting authority, Matt Halloran. Some of this episodes #GoldenBoulders were: 🚀 Understanding And Operating Under Your Own “How” 🚀 What Is The Secret To Having Great Conversations? 🚀 How Can You Leverage Podcasting To Grow Your Business And Serve Others. 🚀 And Much More! Hope you enjoy this conversation as much as we did! 👉 ...

Mar 29, 202259 minEp. 253

Manufacturing Serendipity. Is it possible?

Fonzi has always been a fan of working at coffee shops. Even when we had our fancy office, with fancy all you can drink coffee, wifi, equipment, and everything else you could think of, he still worked most of his time in these shops. After some convincing I started to try his method. No one expected what happened next, and the impact it had in our business. Here is the full story. Enjoy! Get Your Minimum Viable Content Cheat Sheet for FREE : www.contentisprofit.com Connect with BIZBROS: Join the...

Mar 26, 202225 minEp. 252

Results From 6 Years Of Consistent Publishing! Ft. Justin Schenck (E251)

What can 6 years of consistent action do for you? How much would you and your business grow from running a successful podcast for 6 years? That’s what we set out to discover with our good friend. Justin Schenck; host of the Growth Now Movement Podcast. We talked about: 🔥 How Podcasting Helped Him Build Some Of The Most Important Relationships Of His Life. 🔥 The 5 Different Types of People You Need To Surround Yourself With! 🔥 The 15-Minute Hack To Fully Get Rid Of Procrastination! 🔥 And Much...

Mar 25, 20221 hr 6 minEp. 251

Investing in Web3 and the Evolution of Content Ft. Mario Nawfal (250)

There’s a new world out there… And we are not talking about a new planet; we are talking about the Metaverse. NFT land. Digital assets. Web 3. In the last couple of years, along with the rise of bitcoin, web3 has risen in popularity. Many believe it is going to crash eventually; others believe it is the opportunity of a lifetime. But what does this all mean for businesses and creators? This is what we set out to discover in today’s conversation with our good friend, Mario Nawfal. Some of the #Go...

Mar 22, 202248 minEp. 250

Bonus Episode! The Two Year Anniversary One

Two years ago, our mentor told us we could not do a show together. We highly respect this individual (he has even been a guest in our show), but the advice that day was that we could only pick ONE person to host the show. This sent us into "doubt mode"... "Should we still do the show?" we asked ourselves... This feeling has stopped many from publishing in the past. That's when we decided to ignore his advice, and here we are 280+ episodes in! What a ride! Here are the main lessons from 2 years o...

Mar 21, 202226 min

E249. Gabe Arnold: Becoming The Leader That Deserves A Successful Business

The skills required to build a successful 7+ figure business are not the same as the ones needed to maintain such growth. That’s what our good friend, Gabe Arnold, found out throughout his life and discussed with us in today’s conversation. After building a successful endeavor, he found himself bankrupt and without the support of many he thought were his friends. What took him to build another successful business? What were the changes he had to go through, not only as an entrepreneur, but as a ...

Mar 15, 202246 min

E248. Focus On The Fastest Path To Cash!

Cash is an exponential resource for your business. The constant or lack-off earning and investing of your monetary resources can make or break you. Therefore, you find businesses in a constant race to increase their profits. The constant pursuit of profit That being said, a lot of people “know” what they need to do, yet they don’t prioritize those activities. Resulting in a lack of results when growing a business’ bottom line. Yes, there are many activities you could be doing inside of your busi...

Mar 10, 202220 min

E247. Growing Your Business Through The “Flea On Fire” Principle

Join us in today’s conversation as we discuss the “flea on fire” principle. Have you been faced with lack of action? Is your focus being pulled in multiple directions inside of your business? Do you feel you are always working yet barely making any progress? If you answered “yes” to any of the questions above, then this episode is for you. Enjoy! Get Your Minimum Viable Content Cheat Sheet for FREE: www.contentisprofit.com Connect with BIZBROS: Join the Content Is Profit’s Facebook Group ! Faceb...

Mar 08, 202218 min

E246. Michael Unbroken: Grow Beyond Hardship & Live A Life Of No Excuses!

Imagine growing up in poverty, with abusive parents, and later on living with over a dozen adoptive families. Picture how challenging it would be to grow past the trauma, false beliefs, and behaviors in order to become successful. In fact, you probably are dealing with some unwanted behaviors of your own that are keeping you from reaching your potential. Well, in this conversation with our good friend, Michael Unbroken, we set out to discover how we can move beyond the stories that we tell ourse...

Mar 05, 20221 hr 8 min

E245. Ben Wilson: B2B Podcast Growth & How To Take Over The Podcasting World!

Podcasting is gaining popularity. No doubt about that. The increased competition pushes podcasters to improve their craft and shows. Constantly looking for ways to gain more attention and listeners. That being said, not all podcasts are the same nor grow the same way. Specifically, B2B podcasts. But what can we learn from someone that started a high-end podcasting agency and has grown a podcast to over 2M downloads per episode? That’s what we set out to discover in today’s conversation with Ben ...

Mar 01, 202254 min

E244. Steph Smith: Leveraging Frameworks To Do Content Right!

Have you ever started building a content strategy and immediately became overwhelmed with everything there’s to do? Podcasting, blogging, social media, YouTube, and more… What does it take to build a profitable content strategy? That’s what we discovered in this conversation with our incredible guest, Steph Smith. She is currently a Director of Marketing at HubSpot and was one of the heads of content at one of the biggest business newsletter, The Hustle (which has now been acquired by HubSpot). ...

Feb 22, 20221 hr 12 min

E243. Jonathan Barshop: How To Grow Your Podcast by 40%+ in 3 Months!

Have you ever wondered how the big networks grow their shows? …how can a podcast achieve over 1 million downloads per month on a consistent basis? Those are some of the questions we explore in today’s conversation with Jonathan Barshop, head of podcast growth at the HubSpot Podcast network. Some of these conversations #GoldenBoulders were: 🔥 How He Co-Founded The Go-To Podcast Booking Agency For B2B 🔥 The 2-Sentence Killer Cold Outreach Email! 🔥 The Unconventional Way He Landed A Job With The...

Feb 17, 20221 hr 3 min

E242. Debra Boulanger: Making Revenue Growth Predictable!

How would it feel to double your business every year for three years in a row? You might be even wondering, “is that even possible?” Well, in this conversation with business coach Debra Boulanger, we explored how she did just that. We talked about her journey helping, mostly female entrepreneurs, grow their business to 6-figures and beyond. Some of these conversation’s #GoldenBoulders were: 🔥 What NOT To Do When Pricing And Packaging! 🔥 Difference Between Self-Esteem And Self-Confidence 🔥 The...

Feb 15, 202258 min
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