What's The Difference Between Traditional and Content Marketing? (w/ Mariah Bliss @ Travelers)

Shelby and Matt are joined by Mariah Bliss, Director of Content Marketing at Travelers, as she shares her journey in content marketing, discussing the differences between content marketing and traditional marketing, the importance of thought leadership, and the role of AI in the content creation process. She emphasizes the need for genuine connections and relationship management with thought leaders, as well as the significance of prioritizing content that aligns with business goals.