Contagious Narrative

Mike Troiano•g20vc.com

Marketing in the age of Web3 is all about creating community, and you can't do that without a good story. Join lifelong storyteller and lyrical gangsta Mike Troiano on a journey to explore the intersection of brand building and Web3, to help you grow your community faster through the marketing superpower of a contagious narrative. Sponsored by G20 Ventures, the capital partner that helps Web3 communities grow.

Last refreshed: August 16th, 2025 at 7:14 PM ⓘ

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Episodes

Thoughts from NFT_NYC Show: Competition, Community & Culture

Spent the week in NY at the big NFT show, here are my big takeaways.

Jun 24, 2022•14 min•Season 1Ep. 5

What does it mean to "tell the story" of your Web3 project?

What does it really mean to put a story at the tip of the spear in creating a community around your Web3 project? How do you craft that story, in a way that will attract the right kinds of people, and get them to bring others like them on board? And what exactly, is the vessel for such a story, once you have it?

Jun 09, 2022•19 min•Season 1Ep. 4

Apes are one thing... Should you launch a REAL crypto project with a "story?"

The power of stories to drive novelty crypto projects like Dogecoin and Bored Ape is pretty obvious. But how do you put that power to work for a more traditional commercial venture? What are the secrets to doing that in Web3, and what do they mean for building a brand? This episode compares two projects for the answer, Terra, and PolkaDot. Terra Whitepaper PolkaDot Litepaper...

Jun 03, 2022•12 min•Season 1Ep. 3

What’s different about building brands in Web3?

Brands have always lived in the space between a product and a customer. What’s really changed in Web3? Two things, actually. And if you’re trying to build the community necessary to support a successful Web3 project, you really need to understand them, and put them to work for you.

May 26, 2022•10 min•Season 1Ep. 2

START HERE: Why "Contagious Narrative?"

I've been thinking a lot about the intersection of brand building, storytelling, community, and Web3. It's a space I'd like to explore in more detail, and that's what I plan to do here. For more on how I got here and where I plan to go, give this a listen. Show Links: Headless Brands , by Bryan Lehrer Toby Shorin, Sam Hart, Laura Lotti

May 21, 2022•11 min•Season 1Ep. 1

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