Nutri-Score and the Consumer’s Response: Not Always What You Would Expect!

Launched in 2017, Nutri-Score is a front-of-pack label to indicate a food product’s nutritional value. Quite a few food retailers and food companies have embraced Nutri-Score, but how consumers are responding to scores has remained unknown. In this podcast, Consumer Foods-to-Go interviews Elke Godden, a researcher who has explored this topic at the University of Antwerp. The key takeaway: Consumers are not all the same, and they interpret scores differently. Other attributes matter as well, like brand, price, and nutritional claims, among others.