In this episode of Consulting Spotlight, Michael Bernzweig interviews James Hipkin , CEO of Innately, discussing the importance of effective marketing strategies for mid-sized businesses. James shares insights from his extensive background in marketing and advertising, emphasizing the significance of digital assets, the buyer's journey, and the need for authenticity in marketing. He introduces the hub and spoke strategy for digital marketing and provides actionable tips for effective presentatio...
Jun 26, 2025•35 min•Ep. 28
In this episode of Consulting Spotlight, Michael Bernzweig interviews Ali Hafizji, founder of Wednesday Solutions, a professional services agency specializing in AI-driven product engineering. They discuss the journey from MVP to market fit, innovative business models, the role of founders in scaling businesses, and the importance of building effective teams. Ali shares insights on the differences between B2B and B2C strategies, the consultative approach to product strategy, and common challenge...
Jun 26, 2025•31 min•Ep. 27
In this episode of Consulting Spotlight, host Michael Bernzweig of Software Oasis interviews Steven Schneider, founder of Trio SEO. They discuss Steven's journey into SEO, the importance of quality content, unique strategies for B2B SEO, and the evolving landscape of digital marketing. The conversation highlights the significance of understanding search intent, the role of AI in content creation, and the need for long-term planning in SEO strategies. They also explore emerging channels in B2B ma...
Jun 12, 2025•35 min•Ep. 26
In this episode of Consulting Spotlight, Michael Bernzweig of Software Oasis interviews Gretchen Villegas , CEO and founder of Nexus Strategy and Growth Partners. They discuss Gretchen's journey in global development, the importance of aligning business with social impact, and the evolving landscape of funding and stakeholder engagement. The conversation highlights the need for new models that merge profit with purpose, the role of technology in social impact, and the collaboration between nonpr...
Jun 04, 2025•32 min•Ep. 25
In this episode of Consulting Spotlight, host Michael Bernzweig interviews Matthew Edgar , co-founder and technical SEO consultant at Elementive. They discuss the critical role of technical SEO in ensuring that websites are properly crawled and indexed by search engines. Matthew shares insights on the importance of foundational SEO practices, the need for collaboration between marketing and IT, and the challenges organizations face in the technical SEO landscape. The conversation also touches on...
Jun 03, 2025•40 min•Ep. 24
In this episode of Consulting Spotlight, host Michael Bernzweig interviews Alesia Galati, a podcasting expert and founder of Galati Media. They discuss Alicia's journey into podcasting, the importance of strategic planning, and the key elements of a successful podcast strategy. Alicia shares insights on market research, defining goals, and the significance of community in podcasting. The conversation also covers content repurposing, audience growth strategies, and measuring podcast success beyon...
Apr 08, 2025•38 min•Ep. 23
Summary In this episode of Consulting Spotlight, host Michael Bernzweig interviews Tye DeGrange from Round Barn Labs . They discuss Tye's journey in tech and marketing, the importance of multi-channel strategies for SaaS companies, and the common pitfalls in partner marketing. Tye shares insights on the role of influencers, the impact of AI on marketing, and the essential metrics for scaling partner programs. The conversation emphasizes the need for genuine connections in marketing and the impor...
Apr 03, 2025•40 min•Ep. 22
In this episode of Consulting Spotlight, host Michael Bernzweig interviews Jason Willis-Lee, founder of the Entrepreneurial Translator. They discuss the impact of AI on the language services industry, the importance of entrepreneurship in translation, and strategies for scaling businesses. Jason shares insights on leveraging AI tools, building personal brands, and effective lead generation techniques. The conversation also touches on the future of AI in business and the significance of email mar...
Mar 15, 2025•36 min•Ep. 21
In this episode of Consulting Spotlight, host Michael Bernzweig interviews Ivan Vislavskiy, CEO and founder of Comrad Digital Marketing. They discuss Ivan's journey from starting his agency in 2008 to its current success, focusing on local service businesses. The conversation covers the importance of specialization in marketing, common mistakes businesses make, the significance of data tracking, and the role of AI in the future of marketing. Ivan emphasizes the need for a strong unique selling p...
Mar 15, 2025•42 min•Ep. 20
In this episode of the Consulting Spotlight, host Michael Bernzweig interviews Bill Douglas, CEO of OpticWise. Bill shares his entrepreneurial journey, the inception and services of OpticWise, and the impact of technology on commercial real estate. He discusses the importance of digital infrastructure, the onboarding process for property owners, and the advantages of owning digital assets. The conversation also touches on the effects of the pandemic on the real estate market, the innovative 'Bui...
Mar 15, 2025•36 min•Ep. 19
In this episode of Consulting Spotlight, host Michael Bernzweig interviews Richard Lowe Jr., founder of The Writing King and a ghostwriting expert. Richard shares his unique journey from a corporate career to becoming a successful ghostwriter, emphasizing the importance of storytelling and personal experiences in writing. He discusses the value of having a book for professionals, the steps involved in the writing process, and the significance of marketing and distribution. Richard also addresses...
Mar 15, 2025•32 min•Ep. 18
In this episode of Consulting Spotlight , host Michael Bernzweig sits down with Ameet Khabra, the founder of HopSkip Media, a leading digital advertising agency. Ameet shares her inspiring journey of breaking into the digital marketing world at just 19 and building an agency that has managed over $4.3 million in ad spend. Ameet discusses how she transitioned from running an event planning company to becoming a Google Ads expert, eventually founding HopSkip Media. She recounts her early days mana...
Mar 14, 2025•46 min•Ep. 17
In this episode of Consulting Spotlight , host Michael Bernzweig sits down with Lorrie Thomas Ross, founder and CEO of Web Marketing Therapy, to explore her transformative journey from luxury retail sales to becoming a renowned marketing therapist. Lorrie shares how her early career in sales at Saks Fifth Avenue unexpectedly led her into the fast-paced world of internet marketing during the dot-com boom. She discusses the evolution of her business, from its inception to becoming a trusted partne...
Feb 28, 2025•37 min•Ep. 15
In this episode of Consulting Spotlight , host Michael Bernzweig sits down with Marla Ballard, CEO of U2 Shine, a pioneer in quantum personal development. Marla shares her transformative journey from navigating personal trauma to becoming a top-performing entrepreneur and leader in the field of quantum coaching. Raised on a Kentucky farm and later facing immense challenges as a military spouse, Marla reveals how she rebuilt her life after her husband’s injury in Iraq. She started a wellness busi...
Feb 28, 2025•36 min•Ep. 16
In this episode of Consulting Spotlight , host Michael Bernzweig sits down with Derek Hales, founder of NAPLAB, a groundbreaking platform for data-driven mattress testing and reviews. From his humble beginnings testing mattresses in his one-bedroom apartment to building a thriving business that has tested over 420 mattresses, Derek shares his inspiring entrepreneurial journey. Derek recounts how a personal need for an affordable, high-quality mattress led him to create a website that quickly gai...
Feb 26, 2025•47 min•Ep. 13
In this episode of Consulting Spotlight , we sit down with Nicole Whittle, Vice President of Operations at Outforce AI, a groundbreaking B2B marketplace that connects clients with over 80,000 vetted agencies worldwide. With more than 25 years of experience in software technology consulting, Nicole has been at the forefront of innovation in industries such as insurance, healthcare, and artificial intelligence. Nicole shares her journey from traditional consulting to leading operations at Outforce...
Feb 26, 2025•43 min•Ep. 14
In this episode of Consulting Spotlight, host Michael Bernzweig sits down with Travis Fox , the visionary co-founder of Build Your Fortress, to explore how innovative building technologies are transforming the construction industry. Travis shares his journey from real estate and psychology to spearheading a revolution in housing through high-performance panels. These advanced materials, inspired by military applications, promise faster construction, reduced waste, and unparalleled durability—off...
Feb 14, 2025•43 min•Ep. 11
In this episode of Consulting Spotlight, host Michael Bernzweig sits down with Kristi Mitchell , founder of Marketing Uncomplicated and host of the Unfudge Your Marketing podcast. Kristi shares her inspiring journey from corporate marketing to entrepreneurship, celebrating six years of helping over 100 businesses streamline their marketing strategies. With a background in higher education and corporate marketing, Kristi’s transition to consulting was driven by her desire to balance family priori...
Feb 14, 2025•35 min•Ep. 12
In this episode of Consulting Spotlight, we feature Alex Yaroslavsky, founder of Conflict Yes and a certified mediator specializing in workplace dispute resolution. Born in the Soviet Union and immigrating to the US at age 10, Alex transformed his early experiences with cultural adaptation into expertise in conflict resolution and leadership coaching. Starting his career as an IT consultant, Alex developed a unique approach to understanding human psychology and negotiation. His journey from stud...
Feb 07, 2025•31 min•Ep. 9
In this episode of Consulting Spotlight, Michelle Weinstein, founder of The Abundant Accountant and renowned sales strategist, shares her transformative journey from financial analyst to successful business coach. Her expertise lies in helping accounting, tax, and bookkeeping firm owners transform their practices through value-based pricing and strategic sales processes. After starting her career at Moss Adams in M&A, Michelle's entrepreneurial spirit led her through various ventures, includ...
Feb 07, 2025•33 min•Ep. 8
In this episode of Consulting Spotlight, we sit down with Bill Dillmeier , Principal at Aperture Advisors in Seattle, who brings over two decades of financial leadership experience spanning from Vanguard to Silicon Valley startups. Bill shares his transformation from traditional investment banking to becoming a trusted advisor for Series A through C stage SaaS companies, where he helps founders navigate critical growth challenges and optimize their go-to-market strategies. Starting his career at...
Jan 24, 2025•37 min•Ep. 7
In this episode of Consulting Spotlight, we sit down with Steve Wallace , Chief Revenue Officer of Maverick App, a groundbreaking business development automation and prospecting platform. Steve shares his journey from being a full-cycle insurance agent to leading sales innovation at Maverick App, where he has personally sent over 150,000 cold emails and helped transform how businesses approach prospecting. Steve reveals how Maverick App was born from the fundamental pain points of sales teams sp...
Jan 17, 2025•40 min•Ep. 6
In this episode of Consulting Spotlight, we sit down with Salvatore Tirabassi , founder of CFO ProPlus Analytics , who transformed his 15-year venture capital experience into an innovative fractional CFO service. As a native New Yorker with extensive experience in growth equity partnerships and consumer services, Sal launched CFO ProPlus Analytics in early 2024 to bring enterprise-level financial expertise to businesses ranging from startups to $100 million in revenue. ## Key Discussion Points -...
Jan 17, 2025•49 min•Ep. 4
In this episode of Software Consulting Spotlight, we sit down with Vygandas Pliasas , founder and CEO of Cortip, who specializes in fractional CTO services and executive consulting. Vygandas shares his journey from developer to strategic technology leader, offering invaluable insights into transforming engineering processes and building effective remote teams. Through his work with early-stage companies and SMBs up to Series A, Vygandas has developed a methodical approach to diagnosing and solvi...
Jan 16, 2025•33 min•Ep. 3
In this episode of Consulting Spotlight, we sit down with Errol Allen, founder of Errol Allen Consulting and veteran operations consultant. After leaving corporate America in 2011 at age 53, Errol transformed his analytical mindset and operations expertise into a thriving consulting practice focused on process optimization. With over a decade of experience helping businesses streamline their operations, Errol shares powerful insights about the critical role of process documentation in organizati...
Jan 11, 2025•32 min•Ep. 2
In this episode of Consulting Spotlight, we sit down with Brandon Falcon, founder of Falconics , who transformed his $1,000 startup into a leading marketing agency specializing in empathy-driven approaches for B2B SaaS companies. Starting in 2014 with web design and social media, Brandon evolved his company into a powerhouse that helps software founders connect authentically with their target audience. Brandon shares his journey from serving local businesses to partnering with Fortune 500 market...
Dec 31, 2024•35 min•Ep. 1
