BEST OF - How to do customer research

Are you struggling to validate your consulting offer while watching potential clients choose your competitors instead? I've been there - investing countless hours developing the "perfect" service only to hear crickets when I try to sell it. It's beyond frustrating when you know you have valuable expertise but can't seem to convince prospects that you're the solution they need. That's why I brought in Anna Lasky, customer research expert, to reveal the missing piece most consultants overlook: truly understanding your market's language, pain points, and current solutions before you market anything. In this episode, we'll show you exactly how to conduct customer research that transforms your positioning and makes prospects say "it's like you're reading my mind."

• Why even brilliant consultants fail without proper offer validation (and the costly "bucket with a hole" mistake most make)

• The counterintuitive reason customer research must come before marketing (and why skipping this step guarantees wasted time and money)

• How to conduct customer interviews that reveal gold-mine insights your competitors will never discover

• The exact questions that will make prospects feel understood without ever pitching them

• Anna's real-world example of beating three larger firms by leveraging customer research insights

• The crucial "language shift" that instantly builds trust and positions you as the obvious solution

• Why most consultants' natural strengths actually sabotage their marketing (and how to flip this weakness)

• The definitive way to know when your offer is truly validated (hint: it's not when people say they "like" it)

• How to avoid the marketing "stall tactic" trap and accelerate your path to paid clients