How to Build Amazon

Amazon is a behemoth in the retail marketplace. Continually evolving and getting more precise. And people love it, too. Nearly half of all American citizens have a Prime account. We're willing to wait the two extra days for the convenience of not having to get off the couch and turn off the next episode of Jack Ryan. We love it. The market has changed so rapidly because of Amazon. In the early 2000's you would have opted for the in-store experience over ordering online, but through time and fantastic service, they have changed the consumer mindset. So what does all of this have to do with construction? Turns out, quite a bit. Perfection was not the name of the game for Amazon in the beginning; the goal was to start something they knew would change the way the world purchased goods.
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