131 Christopher Lochhead: How to Market Your Brand with Authenticity

Christopher Lochhead: How to Market Your Brand with Authenticity

Meet Christopher Lochhead, the host of two top-charting podcasts, #1 Amazon Marketing author, and a “Godfather of Category Design”. He has advised over 30 Silicon Valley venture-backed startups and is known as one of the best minds in marketing.

In this episode of Construct Your Life with Austin Linney, Christopher shares about his failure in education and many businesses before things worked out for him. He talks about today’s dynamic of marketing through social media and how you can use it to effectively market your business for free.

Listen in to learn why to take a business risk, you have to be brave enough and even stupid to believe that your idea is sellable.

“To be successful in anything in life, we have to be stupid enough to think it’s possible.”- Christopher [3:51]

What You Will Discover:

• [4:55] Having the bravery to understand the scary parts of entrepreneurship.
• [14:46] The power of the right social media platform in marketing your business for free.  
• [22:43] How to let your contribution to your chosen area win you recognition instead of chasing it for doing nothing.   
• [30:21] Turning the mirror on yourself and becoming your most legendary self.
• [36:34] Learning to maintain your authenticity and being self-aware all the time.
• [41:02] Striving to be a value creator and hard-to-replace person that you’re proud of.

Relevant Links:

• Website: https://lochhead.com/
• Instagram: https://www.instagram.com/lochhead/
• LinkedIn: https://www.linkedin.com/in/christopherlochhead/

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