601: I Love Wrists

Hello and welcome to Connected Episode 601. We survived the clip show. And now we're back. The normal, normal episode. I'm your annual chairman, Stephen Hackett. I am joined by Mike Early. Uh, it's a pleasure to be here as always. Hello. Once again, the meat inside of this sandwich, and I am happy to introduce keynote chairman Federico Vittici. Hello Mr Meat.

That's what they call me. I'm great. I'm great. I'm great. I'm really good. Uh Federico MacGaming has returned and it's back back in business. Yep. Uh link on Mac stories uh to so we spoke about this a while ago. Game Hub, which is It's GameHub is an app for Android made by a company called GameSur. GameSur make gaming hardware like controllers. And it turns out that this app called Game Hub, which is on Android, has been using some work that Valve had been doing secretly to allow for emulation

of PC games on Android and it works surprisingly well if you have the beefy if you have beefy enough hardware. You can play top tier PC games on an Android phone. GameSart announced that Game Hub was coming to the Mac. So I assume it's doing s a similar thing really, because it's running it's emulating Linux on ARM, right? Is essentially what's happening here. Like Linux'cause Steam's games are ported to Linux. So that that's kind of how that works. Am I simplifying that in an okay way?

I'm doing I i this is a massive oversimplification just for the sake of the conversation. Um and so they announced that they were bringing this to the Mac. We spoke about this when it happened. Um there seems to be it seems to be in a beta and getting out into the world and one of our favorite YouTubers around um handheld gaming, uh Retro GameCore. Uh Russ did a video on his YouTube channel kind of showing off a bunch of PC games that are running right now on the Mac.

Mac which are not Mac games and are not available on the Mac. He is running them on a MacBook Pro with uh Game Hub. Now Only, you know, maybe about half of the twenty games that he played were playable, but this is kind of how you would expect as this starts to roll out.

It's usually like a lot of tweaking starts to happen on the back end and more and more games become available. But the games that did work, the performance was very good. This is really interesting. So essentially, this is completely Like on the up and up, you were playing your purchased Steam games. on the Mac via Game Hub. Super cool.

really shows off the just the raw power of Apple Silicon and how It continu uh the the theory that with any emulation, uh video game emulation, you throw compute at the problem, you're most likely gonna fix that problem, that theory continues to hold true. Because I mean we're looking at a triple A game like Pragmata made by Capcom, uh one of the early contenders for Game of the Year.

came out two weeks ago, it can already be emulated on a Mac with Game Hub. And I mean that to me just essentially shows off how With this kind of emulation layer, the more powerful CPU with some GPU help on the side, because supposedly Game Hub will take advantage of some metal acceleration in terms of frame interpolation and that sort of stuff.

But m it mostly like any other emulation, it mostly falls on the CPU. And when you have a CPU as powerful as Apple Silicon on the Mac, of course, depending on the kind of Mac model that you have. But you can just plow your way through these buildings. Yeah. And I mean it's just i c at this point it's honestly wild to me that Apple is not doing anything more official or modern than the Mac game porting toolkit that they sort of tried a couple of years ago.

Uh this is clearly the future. The future is not the Apple convincing a whole bunch of developers to come and make native Mac games. The future is to accept that the majority of gaming happens on Windows and to an extent Linux. and do whatever you can with an emulation layer in the middle to tap into that entire market without having to go a la carte and convince all of those developers. To please make a Mac version like eighteen months after the original game launched on PC. Yeah.

So the the game just so I I'm clear, the game porting toolkit, it's still around, but it's a developer tools, right? Like if I wanted to play a PC game, I couldn't use uh game porting toolkit software. Used to be a UI for it called Whiskey. Uh that's been since discontinued, I believe, by the developer. I'm not sure if somebody else made a basically like a wrapper around uh the toolkit um after whiskey.

Okay. And I personally still think that it is not impossible to imagine that at some point in the future Valve just make this a reality themselves. Um, rather than needing to use a tool like Game Hub. But we'll see when we get there. I think I th I can imagine it because they've they're trying to make this work. I mean they've got a lot of conflicting desires of Valve with wanting to also be a

Big time hardware maker, but that isn't working for them right now. Um, through no fault of their own. So I I wouldn't I wouldn't be surprised if at some point in the future they made this somewhat official, but we'll see. Yeah.

All right, uh we spoke about Clips last week. Apple's uh now long gone but not dead in our hearts video editor for the iPhone. And Richard wrote in and said, What a joy clips was. Okay. Okay. This is that's set in the tone. Set in the tone. Uh I was a creative at an Apple store when it was introduced, and we had tons of fun demoing it for customers and using it for my own fun video. Look at how forward thinking it was with its simplified interface, all of that graphic content and the captions.

It it was a true influence in all the newer social media video apps that have surpassed it today. Thanks for the little but now sad trip down a software member. I'm just gonna say it wasn't an influence on any of these apps. Like it wasn't. Uh it may have been doing some things sooner. Like I think, you know, something like edits, right, from Instagram, which does automatic captions and stuff.

Clips had nothing to do with the life of of edits. It didn't. Uh even though yes, it was doing these things that and it was impressive that it was doing them. Uh I I really don't think we can draw a lineage between these two I think it's more about what people are asking for as opposed to to clips' uh dominance.

I think that's uh I think that's probably fair. Uh Uh there is something to be said I think of like Apple having a tool like this that not directly tied to like Instagram or Snap or whatever, but I don't think Clips was ever gonna be able to compete with those either because it wasn't built into those tools, right? Like edits and cap cut and these other tools, like they're popular because

They know and are built for like exactly the output. And Clips was a little bit different in that regard. And I think mm, I don't know if it suffered for it, but it definitely wasn't like uh it look, it's kind of the same problem I think Casey ran into with um his app for putting emoji on your kids' faces, whose name has escaped me. Sorry guys. In my brain is Yeah. I just sing about faster. I was like there must be a pun in here somewhere. Yeah. Yeah. No that no that was a lot of masquerade.

Masquerade. There you go. What is Pika View? What is Pika View? That's where you can s you can like say you wanna show somebody some photos on your phone but you don't want them to accidentally scroll to things they shouldn't see. So you can like pre select a bunch of images like a slideshow and send it to someone. Yeah, yeah. Yes. So it's kinda like how you know, masquerade was a really great idea. Like a lot of people want to use emoji to just hide something in a photo.

But the second you could do that, like when editing your Instagram story, like, okay, well that's the l that that requires less friction. And I think Clips was probably never gonna be able to overcome that friction, even if they were there first with some Oh because even like something like edit. The in i i like Instagram has an incentive incentive to

update that frequently with new features. And it is like I I can't speak to Capcut, but edits I use a lot and it's always getting better at a rate that Apple wouldn't do because they just they their skin is not in the game. You know? Like they don't have a social network that is propped up by the content that is created in clips. So something like edits is going to receive more features because Instagram want content to be put on Instagram. I think that's very good.

Would you like to some more details on my backup journey. I think we may be coming to the to a close on this. Okay. Feel pretty content. So uh I now have iDrive installed and it's fully backed up my Mac. and my Dropbox account via their API integration, which is actually very cool the way that it does that. I just have a little dashboard that I can go onto the web and I can see that it's backing up my Dropbox kind of like on its own. And I like that

my internet connection is not involved in that at all. Right. Like I think that's actually quite a nice feature. Um I have a criticism with the iDrive app. They they have a menu bar app that only sometimes seems to appear. Mm.

And so like knowing that your backup is occurring is like you have to open the full app. I have to open the full app most of the time to see that it's happened. Um and and I'm sure in time I'm not gonna bother about this anymore because it's just doing its thing in the background. But as I'm a new customer of iDrive, I'm like, are you actually doing what I want you to be doing? Um, and it seems like it is. Um, I had another person contact me about a crucial drive failing with APFS.

I don't know what to do about this. I I'm I'm at I'm kind of in it at this point. I have things set up. If my drive fails I will either start again or will y move to something else. But the biggest thing for me right now is I have everything set up the way that I want to and that's what I was looking for. And so I'll just deal with it if the time comes. I'm not you know, all of this is like

Nothing is going on that drive that doesn't live somewhere else. Yeah. Like that's the point of it. It's my Dropbox and Dropbox lives on Dropbox and now lives in iDrive. So I will just I'll deal with this in the future if I have to. Yeah. I I I I don't think it's APFS for the record. I think that's just how people are using SSDs now. Um I think just Crucial s maybe struggles with. uh reliability when compared to s the the likes of Samsung. But but yeah, you've got it now. Like it is

Samsung is what I would have wanted, but I couldn't get a drive they didn't actually have a drive the size that I wanted. And even if they did it would have been massively more expensive. So I'm gone with where I am going right now and I just hope that it lasts long enough. Yeah.

And and because it's a backup, right? Like if something happens to it, it's like it stinks and you gotta deal with it, but it's not it's not gonna like blow up blow up your work week'cause you can't suddenly can't get your files, right?

Yeah, exactly. And then Federico, I mentioned last week that I was using Tailscale and I got it all set up and I think you had a couple of questions for me and I'm intrigued because there these sounds like features that I shouldn't Yeah, most of all I just first of all I wanted to know if you are um I know that you are a cloud cowork primarily user. Bye.

Yeah. Right? Yeah. Uh so since you're you have a Telnet, as it's called now, I was kinda wondering if you have created any little web apps for yourself using Cloud that you can access on your private network. So there's a couple of things here. So I have created some web apps that are just local apps. They're just I launched them via double-clicking on HTML files. Right. Yeah. I can access them somewhere else, can I? Now gonna use Tailscale? How does that work?

Well, okay. So the idea is that you ask your agent of choice. In this case it's Cloud for you. Um Usually the way I go about this is that I have some local apps and I ask Cloud or Codec. Hey, can you uh create a a a launch D agent um that keeps this up up and running on my Mac? Right. So that, you know, if my computer restarts or something crashes. the web app you know comes up again and it's online and assign it to a particular port.

on this computer so that I can just type my tail scale address uh followed by a column and the name of the port and that basically becomes a persistent URL to access that uh web app every single time. And only I can access it because it's part of my telnet. That sounds very interesting.'Cause I so I have a couple right now and they're they're just available on on one of my maps.

Yeah. And I would like to not have that be the case. So I'm gonna look into that. I I didn't even know this was a thing. So that's cool. Yeah. Yeah. Obviously the idea is that you do this on a Mac that is always on as al and always Well I have one now. I have one now. It's always on, so Yeah, yeah, so you can do that. And another feature, uh actually OTJ got me into this one. Um, I was looking for a way to

I was wondering if there was an easier way for me to share files from one computer to an iPhone or one computer to another using Tel Scale. Turns out they have built exactly this feature. It's called Teldrop. Uh you need to turn it on manually because it's still labeled as a beta feature. But it's basically like it's kind of like airdrop, but for devices on your telnet.

The idea being that every device gets a nickname on your network. And you you basically say, um, I mean, I mostly use it with Cloud or Codec. Uh but I can just say things like teldrop this to my iPhone and Teldrop essentially takes one file and copies it to a destination device. Um In the case of iOS, it puts it in a folder in the files app called Telscale.

And it just copies it. It's a utility that copies files on your telnet from one device to another. And you can use it manually from the share sheet, or you can use it with your agent of choice because it's got Very cool. It's got a command line integration, so if you want to use it with Cloud, you can say, hey, take this file and s send it, uh tail drop it to my iPad, Cloud will do it. Very useful. Very basic, but very useful. And so and I guess Like the file sizes can be as big as I want.

Yeah, it just uh copies the file, whatever. That's Yeah. And then I don't even need to be in the place, do I? Like it's like with airdrop, I have to be in the physical location. With this I don't need to be Huh, I'd look I'm gonna look into this. So what I did, I I grabbed a link to the official tail scale documentation for Teldrop. Send it to I sent it to Codex and I was like, okay, I want you to set this up for me based on the official documentation and create a reusable skill for it.

And also uh my devices in my telnet have weird names. And so I told Codex, uh give them aliases. So like instead of being iPad 17.4, whenever I say iPad or iPad Pro, that's a th th those are nicknames for that device. Yeah. And uh and I said, set it up so that you know how to use this and uh So whenever I need a file off of my Mac Studio, uh, for example, that's that's what I can do. I can talk to my agent to me like, hey, can can you grab that uh PDF from the downloads folder?

and tail drop it to my iPhone and a couple of seconds later it does that. Oh, and you can do it from the iOS sh share sheet too. You can do it from the share sheet. That's cool. Share sheets. Yeah man. Tell scale is pretty cool. I don't know why it's free, but it's incredible. I don't understand Tailscale. Yeah. No one does. No one does. Like I guess what they're doing is they build a free product that people like so much, is like how Slack started, right? That

you will convince your business to adopt it because you get so used to it. I think that is the obsidian is like this too, right? Like here is like a a free product in the hopes that people will like it so much that business Yeah. Yeah, because they make money off of the team stuff.

Yeah. Yeah. So I think that that's the idea, right? People get so that it's funny to think that that was kind of how Slack that was like Slack's beginning as well. Like you eventually it becomes so useful that people want to use it at work. And then they n then the the the work like things that a a a a corporation would need, they charge for. And so that's how they make their money. But I can't believe it's free. They they should have

I should pay them something, I feel like. But thank you, Tail Drop. Or tail scale. Yeah. I I've got it set up just on my home Mac Mini. And then I have screens five, the like the V and C remote client. You talked about this, Mike. I have it set up so I can hit my Mac Mini via screen sharing from anywhere, but I don't really have the need for There's no files. on that Mac Mini and I guess I do have files that are just on my MacBook Pro.

But anything important is in Dropbox for work or iCloud Drive for personal stuff. And I can hit my NAS from the internet. And so Uh I don't have not really built out Tail Scale like in the full like it's on all my computers and I'm not routing all my all my like

web traffic when I'm out and about the coffee shop through my home network. Like I I haven't gone into it that far, but really but there are times where like I need in my network on a Mac. That Mac Mini's always on and it lets me uh lets me do that. Some people are hardcore about it though. This episode of Connected is brought to you by Kelford Inc. When consultants, communicators, and advisors don't know what to say in their marketing, Kelford shows them the way.

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So I had a pretty uh silly idea a few days ago, or actually last week. Told you guys about it. You said go for it and And uh I I I did go for it all the way. So it all started, you know, but uh with this thought of like I find most conversations about like uh Tim Cook. Yeah, and John Turner's you know, not boring, but like, yeah, I get it. Like uh that happened. How can we spice it up a little on the connected program? You know, because we like to do things our way.

So came up with this thought of like, why don't we do a team cook? Um tier list of all Tim Cook quotes over the years since his uh over over the course of his CEO tenure at Apple. And and and I mean of course like that I mean that sounds funny, but it was still a pretty basic idea. Like, okay, let's collect a bunch of uh Tim Cook quotes and tier lists.

The team cook quotes, that's I mean, you know, fine, uh funny, but like not groundbreaking. And then I realized, well, uh, okay, what how how about I take this to the next level? Um Fresh off my OpenAI codex subscription, I thought, why why don't I you know, I I don't wanna gather all of the Tim Cook quotes manually. I'm gonna have the AI gather those quotes on the web for me. You know, the AI can search the web, can scrape web pages. I mean it's literally what it does. It did it already.

Ja, de hele tijd. But it already it's gonna do it again, you know? Well what's one more scraping in the grand screen of things? And and so that was the next step. And then the other, you know, so so I guess there's a bunch of steps involved here, really. Uh it basically cascaded into this idea of I'm gonna vibecode my own unhinged Tim Cook quote tier list web app. And I'm gonna share it with my fellow connected hosts. Yes. And um

Uh we can put screenshots. Uh I'm gonna take a screenshot right now. I've already put one in Discord. Okay, thank you, Mike. We can put them in the show notes too. That is... Four and after or something we can have. That is uh I sort of I explicitly told um it was actually a funny design process because I started the mock-up in Chat GPT images 2 and I said I want you to make a stupid, absolute silly um

web app for tier listing Tim Cook quotes. Like and I gave it a bunch of Tim Cook photos that I manually grabbed from the web and I said, go crazy, make it on I chose the photos. Oh good. Yeah, because I go I Googled uh I believe I Googled Tim Cook Weird on Google Images and that's what it found. And uh and so I saved the photos to to my downloads folder and then I gave them to co to to Chad GPT S, make a mock-up.

That is unhinged and funny. And then I took the mock-up and I opened Codex and I said, I want you to follow this mock-up and implement it as a web app. And it took a it took a few hours because then I needed to make a database of quotes, double check the quotes, I needed a way to edit the quotes, as we'll see in a couple of minutes. They needed some um.

Uh I and I needed to to give you guys access to the web app um running on my Mac Studio server. I needed a way for you to make edits, not just me. And obviously the interactions needed to work. The one thing I didn't do was mobile support because the UI, this scrapbook style was so involved. And it wasn't necessary because we wa we were gonna screen share at our max, so I I just didn't wanna bother wasting tokens on iPhone support.

It reminds me in the best possible way of like the bananas nature of like iOS four, five, and six. Yeah. Right. Someone would have shipped this and be like, Yeah, it's pretty good, you know. I believe I believe somewhere in the prompt I said uh That's a different podcast. Uh yes, try and add some iOS 6 like skewomorphic throwbacks and I think as we will use together screen sharing the app today, we will come across some hidden Easter eggs that I also added.

Okay, good for us. This uh the UI for this web app. It feels not just like iOS of that level, but like specifically iPad iOS design of that time. That is what it feels like to me. Where it's like, what if we made it look like it A photocopy of uh a piece of paper taken out of a ring binder or whatever. It's like, okay, great. Let's do it.

Let's do that. Mike, uh Mike, I believe you did the most editing of the three of us of those AI quotes. Why? Well, so it what what the the system was able to do was to pull the interesting things that Tim said, but it basically in every instance didn't pull the correct part of the quote. Like did not pull the interesting part. And so there's Maybe we can start with this one, d just to to explain my point. So it's the uh the toaster fridge.

Essentially, what the the system pulled out was the the quote said, I'm not introducing that next week. Like that was the quote that it pulled out. Yeah. Yeah. But then it has like, you know, y y you built in a thing for a source so we can go check it. And it and the actual interesting quote is I read this thing, you can converge a fridge And a toaster. I'm not introducing that next week. And so this is about like the toaster fridge idea. So like you can

Cor you know, like this is Tim talking about like putting everything together. I think the idea was putting together uh the idea Yeah. Tablet. Yeah. Yeah. And he's like, Oh, you g you know, you wanna make converge everything and make a toaster fridge. That's the quote, but it just pulled in, I'm not introducing that next week, which I thought was very funny, so I went in and added the correct part of the quote in.

Which uh by the way, uh Apple totally a tangent, but uh quite famously uh uh Apple has this fixation with kitchen appliances when it comes to computer hybrids, because if you recall, in my interview with Craig Federigi last year, Craig used a different metaphor, uh used a spork. as a metaphor for a convertible device, a spoon and a fork. So it stays in the kitchen, apparently, when it comes to high-build devices at Apple. Uh famously, obviously it started with Tim Cook and the Toaster.

Just a fridge.

Toaster fridge. So do we want to rank this one? I think we should. I th so uh the here is the the interesting thing, it's like I don't I was thinking about this today. So obviously we're doing standard tier tier listing, this quote. Yeah. Uh I read this thing, you can converge a fridge and a toaster. I'm not introducing that next week. So that's Very famous co very famous.

Very famous. The toaster fridge is something we still use now. It's similar, I think, in use case to the truck metaphor that that Steve Jobs made. So Jobs was not so much about home appliances, I guess. No, no more vehicles. Vehicle based. Yeah, bicycles, trucks, it's all John I wonder what John's metaphor sort of uh uh theme will be. Maybe animals. I don't know.

So boys, I have a theory I want to share on the show. Okay. So Friend of the show, we mentioned this last time, Austin Evans, referenced a Wall Street Journal article about John Turnus saying that he was fast around the Laguna Seca Speedway. Racetrack. Yeah. Yeah. The Instagram account, the new hello Instagram account, hello Apple, sorry, they posted a reel. Right. That I sent to Steven'cause I I I thought it was so interesting. Um which I now don't see.

on their account, which is let me see if I can find it. Where is that gone? Maybe they were oh they were reposting something, so maybe it doesn't show up. Uh and it's from Porsche, right? And it is a helmet, an Apple computer race helmet. Yeah. Right? And it is referencing an an old uh Apple Porsche um Bryce Carr. Race car, thank you so much. Uh, from when was this, the eighties or something? I think so.

Uh, which had like these Apple stripes on it and it had like the it look you know, the Apple computer styled in the and in the Apple II font or whatever. I I know what you're gonna say and Um Portia has a press release saying what you're gonna say. Really? Yeah. Yeah. Okay, so what I was my theory was that John Turnus is driving this car. Oh no way. No no. That's my theory. These two variables. My theory is John T.

Turnus is getting in the Porsche race car. That's my theory. But okay, they have announced that they're doing the the livery throwback. Yes. That part wasn't interesting to me. What I'm saying is John Turns is getting in this car. That's what I'm saying. I'm just putting it. John, get in the car. I think John's getting in the car.

Anyway, anyway. We should say also uh we're we're starting we're we're doing the quotes in order, like in w we have organized them in years. So right now we're just beginning in the twenty eleven twenty eleven to twenty twelve uh yeah era. Okay. I I feel like I was building up to something that I never finished, which is sorry, uh what is the the the theme? Like sorry, how are we thinking about the tiering?

Right. So like what is an S tier quote? Do we have like a vibe feeling on that? Like is it something impactful? Ridiculous. Uh S tier quote and I hope actually this quote is in in this in the database. Uh Tim Cook saying uh when it comes to accessibility I don't care about the bloody roy. You know, that that kind of stuff. That is an S tier for Okay. I think we know it when we see it in the words of a great philosopher. Yes, yes. Did you just pronounce R O I as Roy?

He did. Yes. Yeah. What's he saying? Yeah, he's bullish. He's bullish on the other one. It's otterish. F Federico is a completely different kind of finance influencer. So, okay. So we're gonna start the with the oldest ones and work our way towards the future. That's the plan. Mm-hmm. Mm-hmm. You should remove the filter that you have in the Yeah, well I searched for toaster. Yeah. Okay. Yeah. All right. So up first.

This is from 2012 iCloud and Siri are things that you'll talk with your grandkids about as profound changes. Okay. So we we can all agree that we won't. And so like this is my point of like that is a hilarious thing to say. But it's also ridiculously wrong. So is it top or bottom? You know what I mean? Like I can't work out where to put these things. Materialist. I I think we o I think we also need to read the commentary for the tiered list.

So F is straight to jail. Yikes don't love this. Yeah. D, not it, chief. C meh it's fine. B, solid take, great in leader energy. A. Amazing. Chef's kiss. Then S is absolute GOAT material. This is the best kind of AI writing, you know what I mean? We do. You know, you know, all the reporting that Gen Z hates AI, this is why, because it's trying to talk like a youth. Yeah, that is absolutely that is spot on. Yeah. It for some reason is trying to talk like a kid.

I also think part of my original prompt was go for maximum cringe. You did and it has. There's a lot of comic sans. So like I think actually that's fair. You did ask for cringe and it has served us with cringe. I think this is not it, cheap. I agree. Because it's a good quote, but it's obviously not it chief. Uh

All right, so we're we are back now to the one we were just talking about. So I read this thing. You can converge a fridge and a toaster. I'm not introducing that next week. This is from twenty twelve as well. I think it's... Okay, that's a g that's an Alzheimer for some. Yeah. Uh so uh not below eight year, I would say. I don't think it's S tier. I don't think it's S year. I think he has some S tier stuff in here. Yeah. Uh and I don't think this is on on that level.

Yeah, this is AT, especially because it has persisted for so long as well. Yeah. Um, I think it's it's it's an Up next, uh, we have uh a quote from Tim Cook being interviewed. Uh, he was answering a question about. uh litigation and patents and whether that harms innovation. And he said, and I quote, it's a pain in the ass. Yeah.

Yeah. What I like about this is like you are part of the problem. You know what I mean? Like you know, like you you are part of this issue. A a bunch of these quotes came from like D ten and stuff like that, which is such a shame that we don't have Yeah. Conference. 'Cause Walton Carr just did such a great job, like If you know, if you weren't around for when they got Jobs and Gates on stage together, like that was monumental.

It's all on YouTube. You should go watch it. You You should go watch it for sure, but like uh when they announced it was happening, man. There was. I'll put a link in the show notes. If you've never seen it, it is excellent. Um like it it really is like they they do a great job together. They have good chemistry, weirdly. Um yeah. Gates and jobs.

Yeah. Oh, yeah. I mean, they've known each other, you know, basically their whole lives. Like it's it really is it's great. So back to this one. Um, what do we think? I would go for S tier myself, but The only thing that keeps it out of S for me, and I could be persuaded, is that this one isn't widely known. Like I didn't know this reference when I saw the quote. I had to go like read the source material. I don't remember this. Yeah.

Okay, okay. So it's not S year. Uh And it's not toaster fridge level either. It's okay, so we're thinking B tier. I think B. It's high up but not a not okay. Yeah. Okay. B tier.

Okay. Ha ha ha. Oh yeah, this is a... So another minimal for the ages. Um The the context this quote is about TV, I'm gonna read it in a second, but the context is For whatever reason, at the end of his life, Steve Steve Jobs told a bunch of people that he had cracked TV. It's in the book, but he didn't tell anybody what he meant. And so Ha ha ha.

You know, everyone was running around trying to figure out what that was. I mean this was like a huge thing in like the the financial tech press and Yeah. Yeah. What's the name of the guy? Genuinely s someone just wrote into upgrade, like I'm prob we're probably gonna do this in a couple of weeks' time or something as a ask upgrade, referencing this. Someone was like Tim Cook said uh sorry, Steve Jobs said he'd crack TV. Do you think that it happened? Like, do you think we have now done it?

So I love that it's it continues to return. Yeah. Uh it's almost like like Jobs is just screwing of everyone. Like it was like a curse or something that he put on on everybody at Apple. It's like Uh f for context, uh this is also the time when, you know, remember that analyst uh Gene Master? Yeah. with the idea of Apple making an actual television. Oh yeah. Um so th those were the times and

And it was the conversations you m well we definitely had this conversation too of like, how will Apple manage the logistics in the Apple store with televisions? They're so much bigger than computers. Like these are like all the conversations that we were having uh kind of around the twenty ten time period. Good times. Simple times.

So So the quote is This is Tim Cook talking to uh NBC's Brian Williams and they're talking about kind of turning on a living room T V and what that experience is like in twenty twelve. Tim says, When I go into my living room and turn on the TV, I feel like I've gone backwards in time by twenty to thirty years. Okay, damn. Yeah. Yeah. Yeah. Yeah. It's like his TV's built into a piece of furniture. You remember those? Super Mario Brothers or something.

I think that this is more of a Tim Cook problem than an everybody else problem, you know? Yeah, skill issue. Yeah. I think this is a D tier right?

This is not it, Chim. By the way, I would like to to to say that maybe at the end we could do the the patented re rank in case we want to move anything around. Oh by the way, um I'm not sure. Steven, what's gonna happen uh when the rows fill up with quotes? Can you try and click somewhere in a row? I think I should give you like a like a pop up with all the quotes, maybe? Nope. We'll find out. We'll find out what happened. Oh yeah, okay. Oh, yeah, yeah.

Oh okay, okay, okay, okay, okay. I built a store for that. Nice. Okay. All right. Okay. So we're now into I would like to apologize for the for the visual nature of this episode. Yeah, we have no... Yeah. Maybe someone should turn podcasts into YouTube video. I don't think it's a good thing. What No. I don't think it'll work, so there's nothing we can do about it.

Okay. Uh in twenty thirteen um I think this is a Jason th story'cause it says this. Yeah this is this is a Jason uh uh this is Tim, so that's the the even though it says Macworld stuff, this is definitely Jason doing this at the transcription of the earning of a co of a conference. Uh no, I think it's uh Tim Cook again at the Goldman Sachs conference. Okay. If it says this is Tim, I'm convinced that Jason Snow. Yeah, yeah, it's Jason style.

So Cook was being pushed on making less expensive iPhones. And this is twenty this is the beginning of twenty thirteen. So we are in the iPhone five C era, right? That came out in the summer of thirteen. This is right before then. Um and pushing back he says the only thing we'll never do is make a crappy problem. Now, I'm just gonna make a a push. Sure. Please. I think this is S tier. Because this No.

Is the attitude of Tim Cook that I enjoy when he when he says something like it kind of is close to the the thing but not not entirely where he will he will just say a thing. It's like oh this is actually who he is. Like he will talk like this, but you gotta catch him in it. And like he will say something like the only thing we'll never do is make a crappy product, which is definitely not the PR line, I feel like.

Mm-hmm. This is like, oh Tim said a thing. There are a few of these kinds of quotes in here. This is one of them. Maybe it's not S tier, but this is like getting up to what I like about when Tim has stuff to say. Yeah. I I think it struggle I struggle with it the way I did the previous one where like I didn't know the this one didn't jump off the page and me's like, Oh yeah, Tim Cook said that. Okay. Bye. I like what you're saying and I do like sort of the

the attitude that that Cook had towards some of these things, which I feel like became duller over time. He was spicier in the beginning. I could definitely see a B, I think is where I would put it. I don't know. What do you think, Federico? I think we we we meet Mike somewhere in the middle and we give it an eight year. Okay. Thinking about it now, the the the the vibe that I enjoy, I know there are some memorable ones. Yeah. Um

Right. I I appreciate it. These investor things is where he he does get the most annoyed, I think. Yeah. Um, so that's a good one. Yeah, and also this used to be annual interviews back in the day. I don't think they have They stopped at a certain point. And as we'll see later in in the in the in the list, um, you know, the team started doing interviews with magazines, for example, which is not something that I used to do before. Yeah. Okay. Next up. Oh same conference.

Same conference. Um, Apple had a lot of money. Yeah. It's cute then twenty thirteen people thought Apple had a lot of money'cause like Boy, did we not know what was coming. Um and he basically says the cash is not burning a hole in our pocket. So Apple wasn't gonna go out and spend on things that it didn't feel like it should spend. This is also a c I think a quite popular Tim Cook. Pretty good. Pretty good. From back in the day. Uh one year and three months later.

Dave paid three billion dollars for these. So I don't know, man. Maybe it was. Maybe it wasn't a hole, but maybe you know, like a teeny tiny. It was Lack of a music streaming service was burning a hole in their banking. Yeah. I I think it's an A, A or B. Yeah. Another man, he was just popping off at this Goldman Sachs conference. Oh yeah. But this is when he used to say stuff. That's true. I think he hated these events. Yes. He got spicy.

He did. Um there were questions about things like the iPad mini. So on one hand, people wanted a cheaper iPhone. On the other hand, someone else was worried about could the iPad mini eat into the sales of other Apple products? And I think what Tim says here with the quote is, if we don't cannibalize, someone else will. And I really, really like this quote because it is the same feeling y'all just talked about an upgrade.

The iPod Nano replacing the iPod mini, the most popular music player in the world, we're gonna replace it. They knew that the iPhone was gonna kill the whole iPod line, but they did it, right? Um I think this is sort of core to Apple. Like they are they are willing maybe less now, but they are willing to sacrifice one of their own product lines for something better. I think uh I think it's pretty core to where the company should be.

Yeah, I like this quote. I would give it an eight year personally because I'm still kind of saving myself for the S tier. I think there's one coming up that I can make a case for. Um But yeah, I really like this one. So I would say eight year probably. Okay. And we can reassess later, obviously.

All right. Now, Mr. Cook goes to Washington. He's testifying before the U.S. Senate about Apple's tax practices. And he says we pay all the taxes we owe every single dollar. Yeah. Okay, sure. No, you don't. They had to change the laws and then you got in trouble.

They had to repatriate a bunch of money. Right? Like he was the Apple was playing within the bounds of the legal system, but the legal system had huge loopholes that they were taking advantage of. I think it's I kinda think it's Straight to J. Well they were playing technically within the law because they got fined by the European Union didn't. Yeah, but...

Remember it is the whole thing that got fined and Ireland didn't want the money. Like, please don't give it to us'cause they wanted Apple to continue doing what they were doing. Like like the EU's a real place. Um I think it's I think it's E. Sure. F feels special. Like Yeah. That I also do feel like yikes I don't love. Exactly. Exactly.

Okay, this is this is this is one that I've been waiting for. Yeah. Tell us about it. So this is at the All Things D conference again. This year it's D eleven. Uh we are in late May twenty thirteen. Speculation around like now Tim Cook has been CEO for uh uh more than a year and a half, uh going into two years, and everybody's thinking, okay, what's Tim Cook?

breakthrough device gonna be. Speculation was mounting at the time that it was gonna be a smartwatch. That it was gonna be in the rumors at the time the so-called iWatch. I watched it. Remember that? Oh yeah. I I got a story about the name, just if I can interject real quickly. I Sure. Re listened to the first episode of Upgrade recently. Why'd you do that?

Y'all mentioned it a bunch and I was like, I should go listen to it. It's a fascinating time capsule for many reasons. But the funniest thing about it to me is that Jason keeps calling it the iWatch and has to like stop and correct himself that the name is Apple Watch. Ha ha ha. I mean, what are we gonna do, you know? You gotta pick a name. Yeah. It's like we're all you know, what did we call the the headset, right? Is it was that what we called it? That's that.

Or whatever the name was and then it became Vision Pro. Yeah. Oh God. Anyway, uh when asked about uh future devices and uh wearable computers. Uh this is way before any announcement of the Apple Watch. Tim Cook said the very famous quote, I think the wrist is interesting. This is S tier. Yes, here. Yeah. This is a this is a great quote. It's another thing that he does, right, where he like vaguely references a product error in the most vague way. And also just that is weird.

I think the wrist is interesting. What a weird thing to say. Like what is there anything else you could be talking about while you just say what you're talking? I am into wrists. No shame. We're not risking here. Don't risk shame on this show. Yes. Yeah. But yeah, this quote started even more rumors. Oh, yeah. Yeah. Yeah.'Cause it like later on he just goes he's like talking about AR and sensors and like, oh cars are super interesting.

It it's very f there's this old Apple saying that isn't it funny, a a ship that leaks from the top and Tim Cook's not leaking products up here, but he kinda can't keep his mouth shut about what they're doing at the same time. It's just very interesting. Very interesting.

Okay. Um up next we have uh another D eleven. Uh this is from a roundup uh of interesting things that he said. And one of the questions was about Apple services. appearing on Android. This is 2013, so this is this is earliest before Apple Music. I think. Yeah. Um and He basically says or he does say we don't have a religious issue with porting an Apple app to anything. It's funny. They have done it a couple of times. I think most people would say Apple's apps on Android. Android app.

Uh I would say that Apple music is pretty great. Is it good? I have to go Okay. I actually prefer the tablet layout of Apple Music on Android than iPad OS. That's hilarious. Crazy sentence. religious issue is such a strange phrase. Mm-hmm. Right? Like and I get it. I know what it means. I'm sure I use it. But I don't know if it this it's just a weird. It's just a weird way to put it, you know? I think it's C. Yeah, let's let's put our first seat here.

Yeah. Okay. I've just noticed that the the tears has a little placeholder text that says drop cook here. Okay. In comic sands. The use of comic sounds throughout this is It is. Okay. Uh this is September of 2013. This is after the 5S and the 5C launch. So earlier in the year he's asked about less expensive products. We won't make crappy ones. These phones come out. Um and then he says, I don't consider it our job to make the most. It's our job to make the best. And it is worth noting five C

Failure, right? It's considered to to not work. And like I've I've read uh I I have now boys I've finished Apple in China, so I now have all that information. So congratulations to me. Uh there is like a good part of the book where they're talking about this that like it it didn't work. Uh and and so there there was like a bit of concern about Yeah. Here's um I think here's the full the the the full context of it is like um u units and usage share and

Can Apple like overtake the rest of the industry in terms of usage? And that's what that's what the most is. It's Are we not in the business of making the most number of phones or the most popular platforms, but the best. And then it goes on and says, and having the best experience and having the happiest customers. I thought that that fits that fits very nicely in B for me. Like Yeah.

It's a good take to make. It's also a good take to make at a time where you maybe didn't sell as many as you thought you were gonna sell. You know? Like that works. Okay. This is a um We're down in twenty fourteen, in February. Yeah. Tim Cook is asked about bigger iPhones, because this is the pressure at the moment. Again, this is right this is a few months before we see the six and six plus. And he disagrees with Federica's take about Android tablets.

Well, uh he said in a Wall Street Journal interview at the time, uh, that uh and I'm quoting, the Android tablet experience is so crappy. I mean it kinda was at the time though, remember? I mean is it it's still not. Yeah, yeah. No. That's much better. Remember the what was it called? The the iPad killer, the Motorola Xum? A zoom with an X. Yeah, with an X. With an X? Yeah. And it ran what, honeycomb or something like that?

Version of Android that only ever ran on tablets, so really I remember I I miss Android uh dessert name. They were good. Do they not do that anymore? No. Oh uh is it numbers now? I forgot it was numbers now. The uh Don't they still have like Easter eggs? Yeah, I think it's like a code name, but it's not It's not a good one. It's not like a marketing name like Apple still does with locations, you know.

Okay. Um the the only good Android tablet in this era was the Nexus 7, and I will believe that until I S tier product. Okay. That tablet was great. Um, I think this is fine. I don't think anyone really disagreed with it. I think he meant for it to be edgy, but it's like, yeah, you're right. And uh it's fine. Yeah. It's fine. Yeah. B, maybe? वे? Oh, yes, yes. C is good.

All right, so this one, so Cook is responding to a shareholder group who's challenging Apple's environmental spending. Yeah, this is what he hates. He says, if that's a hard line for you, then you should get out of the stock. S tier base. Best year. What we are learning so far is nothing surprisingly, nothing annoys Tim Cook more than investors. Let me show It's the people he wants to please most are the ones that also hurt him the most. That's interesting.

Yep. Counselor. Okay. Um September of twenty fourteen, Tim Cook is interviewed um by Charlie Rose. Just gonna leave that there. Um, and he's asked about uh following in Steve Jobs' footsteps. Right. And we've we've talked on this a little bit about there's pressure about a new product category. Is Tim Cook the kind of leader Apple needs? All these things are really swirling. Um, and he says, I'm not trying to be Steve Jobs. I'm trying to be the best Tim Cook I can be. Oh. It's good. I like this.

Yeah. It's sweet. A tier. It's sweet. I think it's sweet. I think it's sweet. I think it's big. B or A. B. Maybe B. Like it's not It's good, it it doesn't have that um spike stra factor, you know. Yeah. Yeah, we can go for B. This episode of Connected is brought to you by DocPop. If you're like a lot of people, your macOS doc is probably jammed full of stuff that you're not actually using all that often, and maybe the stuff you do need there isn't there. It can get messy quick.

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So we're still in twenty fifteen. Uh Cook now talking about uh Apple Pay's business model and the privacy that they they want to go for with this. And they say you are not our product, that is our product.

So Apple pa what you're saying is Apple Pay is the product, not you. Like he did and again, guess where he's talking? Goldman Sachs Conference. He's still there saying stuff. He's still there's another one coming up in a minute from this conference. I think might have been later in the day, might have been a bit more tired or hungry, I'm not sure but Uh this is I I like this, right? Like this is

One of the I think for good and bad um uh tenants of the of the Tim Cook era is the privacy messaging. And I say the good because there's a lot of good came out of it, but the bad is they are not perfect when it comes to privacy. And if you become so strong in your messaging on something, you set yourself up for some fault.

Um, and I think that they did that, right? Like, how many times did we see pictures of the CES banners, right? Where it's like uh everything that's on your iPhone stays in your iPhone. Used in articles where there's breaches and privacy issues and Now, you know, different countries are getting access to this encryption and all this kind of stuff. So um

I think that this is an example of that, which is it's good. Like it's saying what he wants to say. Um, I think at a time when they really started to ramp that up because they're doing well services stuff. Um, but yeah. So I don't think he said it in the best way in this instance, honestly. No so B or C Bye. Yeah, I think it's fine. Yeah. No F tier quotes yet. So this is the one I was just referencing. So Tim is uh is later in the day at the Goldman Sachs conference.

And somebody asks him about the fact that they're like referencing oh, you know, that people in China they're not gonna want to buy uh expensive products. Hilarious to think of that, right? And so Tim says, Well let me tell you, it's a bunch of bull. It's not true And I've got more of the quote here. People everywhere in this world want a great product and that doesn't mean that everyone, every single person in the world can afford one yet, but everyone wants one.

And so if we do our jobs right and keep making great products, I think there's a pretty good business there for us. And oh boy, was he right. Oh boy, was he right. Mm-hmm. But I love the the energy. It's a bunch of bull everything. Yeah. You know, Feisty team is my favorite team. Yeah. Um Yep, Goldman Sachs conference seems to really bring it out in them. Man, wish they should bring that back.

I want it back. I want the D Conference back and the Goldman Sachs Conference. And I want people to write it. What are we thinking here, boys? I think it's A tier. Yeah, I think it's A tier. I love it. Bit of energy.

Okay. In twenty fifteen, Tim Cook spoke at the George Washington University commencement and Um I will say that. Out of all the commencement speeches CEOs have given, this is not the one I remember. Yeah. You know? Yeah, there's another one that really sticks out at me. Uh, anyways, Kim Cook says, Graduates, your values matter. They are your North Star. Otherwise, it's just a job, and life is too short for that. It's fine.

Yeah. It's look, this is a fine thing to say at a commencement speech, you know? But it is not an all timer in the sense that nobody remembers this happened. Yeah, Steve Jobs at Stanford in 2005. We'll put a link in the show notes. Like it's next level.

All right. This is one this is one of my favorites. Um In twenty fifteen at WSJD Live, this was like when the D conference had been absorbed, I guess. Yeah. Um. And Apple was doing Bezos chart. Which is very funny because now they don't even break out product sales numbers like this before even then. He's asked about he's asked about specific Apple Watch numbers and he says we shipped a lot in the first quarter, then last quarter we shipped even more.

It's one of I don't know why this tickles me so much, but it's like You answered exactly what the problem that people were asking you about. It's just very funny to me. I think it I think it gets me because it's almost Trampian in its nature, the this quote. Like it's uh uh we shipped a lot and then we shipped even more. Like it doesn't mean anything. Um I don't think it's funny enough. Like

And I don't even know if he's trying to be funny, you know? Okay. Stephen,'cause you didn't seem happy about D. Uh I do think it's funny because he's winking at the question. D feels harsh at settle for C. Okay. I'm trying to explore the scale, you know? Yeah, it's like. We could this maybe one we revisit. We're very much in the bell curve here. We are. Very much are. But I think that's how Taylor should be. Probably so.

Twenty fifteen, uh, Charlie Rose interview. The privacy and national security argument, which never goes away, is raging. He's asked if we should have pr uh how these things interact. And he says, We're America. We should have both. See, I'm on I'm in like a similar vibe to Federico here. 'Cause it's like I find it so eye roll y, right?'Cause I'm not American. So I'm I roll my eyes immediately at the We're America part. Yeah. Uh and also it's like

What about the rest of the world? Yeah. Yeah. Can't we all have both? No, this whole I mean I get it, you know, everyone has their national pride and whatnot. But that just just as it goes, if you have national pride everybody else is gonna roll their eyes at you. Like that's just you know. Yeah, it's just... Everybody is that is how it goes. I guess I'm also... It it's hard to evaluate this quote after all the tensions between Apple and the European Union. Yeah. Uh so it's I mean

It's low. It's on on the low end for me, for sure. Okay, maybe not F. Maybe eight. I think it's A I don't love it, yeah, personally. So just not even that good anyway. Like I don't think he made the point in a great way there. Yeah. Okay.

Yeah. What is this? This is Apple in a shareh or Apple shareholder meeting. Of course. He's asked about the car. It's February twenty sixteen, so Project Titan rumors are everywhere. Is it coming? Yeah. When is it coming, Tim? Tim says, Well, it's going to be Christmas Eve for a while. Yeah. No F no. No. You wasted billions of dollars and hundreds, thousands of employees and he never shipped and you cancelled the whole thing. Yeah. Straight to jail. Your first F. Okay. Okay.

Twenty sixteen, also we have San Bernardino in the news where there was a locked iPhone. The FBI wanted Apple to unlock it to get information about the shooter. Apple said no. The FBI went and did secret things, I guess, got on the phone. Uh this was I mean I I I Going through this in preparation, like Reflecting on this now is a little bit like the we should have both quotes. Like this was such a big deal, and rightfully so.

Boy was at the tip of the iceberg. Right. We're still having this argument today. Yes, but I think that they have stood on business of this So like I think that this I the San Bernardino thing I think was a pretty defining part of Tim Cook's apple. Oh yeah, for sure. That like They would you know, uh th there are obviously holes in this argument, but they would stand firm in like we just had it in the UK, right?

That like the UK wanted a back door and Apple seemingly threatened to leave the country. Yeah. And so like and and the San Bernardino thing was was was a big deal. Uh and I think that this quote is a pretty good one, right? The problem is The key that turns a billion locks is an encryption key. They gave them to China. So In America no one should have a key that turns a billion lux, I guess. But like They ended up well, they give the keys. They they will they host the servers, uh right?

unknown exactly the the level of access that um the C C P has to iCloud servers. But anyway, I still think this is a good quote and I think it is was a pretty important part of Tim's uh kind of like earlier days. so it's heading toward b maybe Yeah. B? Okay. Yeah. That was a wild thing to talk about at the time. Oh man, no. It feels it feels like such a long time. It was ten years. It was a long time ago. Okay. Yeah. But it feels like a world away.

Okay, this is um sort of a repeat of the quote we saw earlier. He's got another go. This one. This time it's about Apple's approach to smartphone market share and India. And He he goes back to the well. Our goal has never been to make the most. It's always been to make He likes this quote. Right, what was it that he said the first time? I don't consider it uh can can you close the little pop-up s I don't consider our job to make the most it is our job to make the best.

That was three years before this quote, but basically the same thing. Yeah, uh so same tier. No. No, because he reuses it. So yeah, D because recycled quote, we don't like it. Also, Apple definitely wants to make the most. The can to sell in India. Yeah. Like who are we? And also, like, I don't consider is stronger than our goal. Yeah. Yeah. You know? Put put yourself into this, Tim. An error. Think about the wrist, man. Yeah.

Okay, twenty seventeen. This is from Quartz, a website that I've forgotten existed. Is it even still is it still? Oh quartz. I've forgotten about quartz. Yeah, yeah. And they loved their daily newsletter. She was she she that was a big thing for her. She she loved the quartz newsletter. She'd always tell me things that she'd read and Did she read this, you think?

i'm not sure i'm not sure Uh, this is Tim talking to MIT graduates about internet noise and he says, Don't listen to the trolls, and for God's sake, don't become one. This is essentially Tim saying F the Hades. You know? This is Tim's Tim, like yeah, I love this. Listen. Well so great. Let me read the whole paragraph'cause I think it's weaker in context. No, but this that's we're just pulling this quote. But it's it's a good line and a paragraph full of cliches. Okay.

Don't let that noise knock you off course. Don't get caught up in the trivial aspects of life. Don't listen to trolls and for God's sake, don't become one. Measure your impact in humanity not in the likes, but the lives you touch. Not in popularity, but in the people you serve. I think that's good. Remember this is twenty seventeen. Written by Chad GPT five years before Chad GPT except.

No, like the the thing is these things have become platitudes. I don't No how much we were saying them in twenty seventeen, right? Maybe. I think it was a newer thing then. It's a solid take. I like it. Yeah, it's a B, okay. I got some spoil. I got a spoiler for you boys. This is not the last time we're gonna get the word trolls from Mr. Cook. Wow, okay. It comes back.

The Wow, did you see the thing where where uh OpenAI had to s uh censor uh the the latest uh GPT five point five because it was obsessed with goblins? Yeah. I didn't say about it. Published a blog post last night after a bunch of people noticed and basically they confirmed that they had to do some special uh reinforcement uh learning training because GPT five point five was obsessed with little creatures like gob goblins and stroll.

The blog post is called Where the Goblins Came From. Yeah. What what world are we in now? Where are we now? Are we in a kid's book now?

It's wild. Anyway, trolls and goblins. Okay. All timer. This is Tim Cook. Um during I guess the quarterly result call in twenty uh in twenty seventeen. And the quote is autonomy is sort of the mother of all AI. And the context of this, of course, is autonomous driving, something that we still really haven't achieved at the level that I think people want.

In twenty seventeen, Apple was reportedly focused on this, and we now know from like the pogue book and others that there was a version of the car floating on Apple that had like no steering wheel and like you sat backwards so you could see your friends. Very strange. Um but it's the mother of all AI problems. I can't even conceptualize in twenty seventeen what we were thinking AI was. Like I now

I mean it's machine learning, right? It's like it's like teaching a computer Yeah, but they used to say machine learning. Yeah, well yeah. Yeah. In twenty seventeen they were saying machine learning. So Apple used to call somet machine learning machine learning. What was AI? Anyway, this is dumb. Yeah, this is This is dumb. E. I'm gonna I will I will I will push for any Project Titan related quotes to go to FT. Yeah.

F I can I can do that. We this sh actually should just be like uh the T tier for time. Oh man. Okay. Twenty eighteen. Man, people are so obsessed with asking Tim Cook about how many iPhones they sell. Yeah, of course. You sure? Yeah! I mean it's like you asked like the the car company how many cars they sell. Like, you know, this it's what they sell. Yeah, but when you see them all back to back like this, it really just

Jumped out of it. Fair enough. Yeah. I I and you know what's probably why you get so angry. Yeah, that's right. So twenty eighteen he is asked about the iPhone ten being high end and a niche product, which of course Before we get to the quote, this is the uh the dumbest possible question an analyst could ask. Like if you pay any attention to technology over the last 40 years, 50 years, 60 years, technology starts expensive at the top and it rolls downhill and becomes mainstream.

This question is so dumb because it just ignores that that's the fact of how these things work. Anyways. Do better. Big big uh proponent of Vision Pro. No that that's that's that's the exception to the rule because AR, yeah. Um anyways, so he's asked about the iPhone 10. Cook says, You don't become the top selling smartphone in the world by being a niche product, right? Mm. I mean, sure, fine. You know? Yeah.

See I did say it's fine and it says fine right there. Okay. Oh this one I love. Tell us about it. Uh so this was uh Steven, can you open the link? I just wanted to confirm. Um uh This was uh in regards to remember the Cambridge Analytica scandals that Facebook funded itself in with the data leak? Tim Cook was asked about uh Uh wa what he would do if we was faced with the same sort of problems that uh Mark Zuckerberg was facing at the time, and he simply replied I wouldn't be in this situation.

Ice cold. Yep. Ice cold. Love it. Yes. What is also so great about this is like you gotta have the guts to say this. Right? Like you've gotta feel very confident. That you can say this and mean it. Yeah. Right. That like this isn't gonna come for you, like something like this. So yeah, uh uh this is good. Very good. Yeah, very good. That is an S tier, I wouldn't be in this situation. Feisty and ice cold Tim Cook are the best team.

Okay. 2018, Tim Cook. He's speaking now at Duke's commencement. Okay. Wow. How many commencements can he do? So many. And he's watched the Steve Jobs one and he's tried to punch it up a little. Someone's like, hey, have you seen this video? Recommend. He was really going for him, wasn't it? Let's inspire the youth with a second go at it. Mention trolls. Do not mention trolls and see where we can end up. Yeah. So in the commencement speech.

He's got uh a line. The question we ask ourselves is not what we can do, but what we should do. What what should we do? What should we do? What can we do, but what should we do? Yeah. Okay. So maybe he fell asleep during the JOPS video a little bit. Not killer. Uh, this is a terrible quote. It's not really inspiring at all. Um it d they're do you know D. Okay. Okay.

But I love this one. Alright, so twenty eighteen. Again talking about AI. And I don't understand anymore what the Oh, he's talking about s like screen time. This is Yeah. Digital well being time. Digital well being. Yeah. We're in digital well being territory. It's June of twenty eighteen. Everybody decided this is what we were focusing on.

Uh I think one day there will be a tell all book that will say that there was some meeting between Apple and Google where everybody decided that they were doing this, so they would try and get out of some kind of legislation. And so talking about screen time and stuff, Tim says I don't really worry about machines thinking like people. I worry about people thinking like machines. That's deep, man. Is it is it D? Terrible.

It's it's deep in the way that when you're a freshman in college and you're in your dorm room talking about things, you feel like everything is deep. Yes. Um also uh the future would say you probably should worry about machines thinking like people. Like that's coming for us. Nobody knows. I think it's C No. No, it's worth it. I would go to E. I think. Like terrible. It's not really. You know what like reads like like like a college kid high on something we'd be like I don't remember.

I really worry about machines, man. Thinking like people, man. I worry about the people thinking like machines, man. Like it reads like that. And is your colour green the same colour green as the green I think? Oh, that's, oh yeah. Yeah. That's concerning. Okay. We're winding down twenty eighteen now. Yeah. This is uh another personal data collection issue. This is and I'm gonna quote the Ready.

He he speaks l you know how he Tim Cook used to speak at Goldman Sachs? Mm-hmm. He then started speaking a lot. At the data protection and privacy commission conferences in Brussels. There are many of these to go. Yes. The ICDP P C in Brussels, as as it's known in the industry. Yeah. That's what we call it in the industry. We shouldn't sugarcoat the consequences. This is surveillance, and these stockpiles of personal data serve only to enrich the companies that collect them.

So he is talking about everyone here. He is talking about Google. He is talking about Facebook. He is talking about everyone. Um, and I think it's this one, but it might be ones later on where he's he's either sowing the seeds for or talking about ab tracking transparency. It's like around that. Um C Yeah. Yeah, I like it because d this is like another area of time in which he's like going for the jugular. So yeah, but see, there's better ones.

It's yeah, it's not punchy enough to be like super memor memorful. Mm memorable. This episode is No, Stephen's brain. Mm-hmm. Nah. He's really trying to keep the square space in his brain this one. Yeah. I know. We are now entering the modern era. We have 15 quotes left to go out of the 44 we collect. We can do this. This episode of Connected is brought to you by Century.

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That means it's twenty nineteen, I suppose. So here we are. Yeah. Tim Cook says Apple's most important contribution to mankind has been in health. Hm. I mean this is just wrong, right? Well, it um I think he thinks it's right. And I think he's come back to this recently. Um More than the mouse, like the entire graphical user interface? Well, so the context is of how Apple's legacy may be judged in the future, which I think he thinks is his legacy, like Right.

Um, also you should say humankind, not mankind, Tim. Well come on. What are you doing? Mm-hmm. Think this is well twenty nineteen now, it's a different time. I I I guess so. I guess so. Different time. I maybe what he's trying to to get across here, I think, which is what what you're saying too, Stephen, is like

Maybe some of the things like computers and smartphones we may look back negatively on, but we can all be happy about like our health being better, kind of thing. So maybe he's trying to like You know, maybe people won't like the screens, but they'll be happy that we were taking their blood pressure or whatever. Mm-hmm. Yeah, I mean in this interview it it's with uh Jim Kramer, by the way, so just have that in in the back of your. Also loves Kramer. He loves he loves Mad Money.

Yeah. He's running around, he's hitting sound effect buttons. Uh he goes on to say because our business has always been about enriching people's lives, and as we've gotten into healthcare more and more through the watch. And through other things like research kit and care kit and putting your medical records on the iPhone, this is a huge deal. It's fine. It feels B. It's fun. It's It's a B maybe. Yeah, because I just want to stop putting things in C.

Yeah, the sentiment is correct. Not the greatest quote, but eh, it's a B. A B. Okay. Okay. Uh more about screen time and digital well being. This is truly a reflection of their era. Mm-hmm. Yes. And think about the front of the Vision Pro headset when I say this. If you're looking at a phone more than someone's eyes, you're doing the wrong thing. Exactly. So we put the eyes on the screens. Yeah, yeah. Yes. Uh this is another uh C N B C.

Thing. Um I think this is one of those classic quotes that we have seen today of Cook thinks it's more clever than it actually is? Or like more punchy than it actually is? Yeah. I think it's I don't think he's wrong, but I don't think it's as impactful as maybe he wanted it to be. It's also not impactful from the screens company. Right? Like it's not impactful from the phone maker. Right. Like You did this. Yeah, that that's the thing that that absolutely

I I understand people wanting redemption and like making changes and people can do those things. But when a bunch of people who invented the iPhone run around and be like, We need something without screens, the screens are ruining us like, Yeah, like you said, Mike, we did this. Um I think it's D. I think it's D. Yeah. D or E one of the two. Let's go D. Okay, yet another graduation commencement, this time to Tulane in twenty nineteen.

Mike, I think you should read this'cause it got it's got trolls in it. Is this the troll's one? I'm so happy. So he loves trolls and commencement speeches. Uh w What is going on? When you find empathy, the political noise dies down and you can feel your feet firmly planted on solid ground. After all We don't find mon uh after all, we don't build monuments to trolls and we're not going to start now. I don't know what he what he's talking about. it doesn't It doesn't age well.

We don't build monuments to trolls. Monuments to troll. You give them trophies. Yeah. We make we we make trophies instead. I think it's I think it's D. I think it's a good idea. I think it's a little naive. Um and again, it feels like one of those commencement sentences that like doesn't really make a lot of sense when you break it down. It's aged very badly.'Cause it also it's like it screams of like both sides ism, you know? Yeah. Uh i it's it's not I don't like this quote really, you know?

So would you say you don't love it? I would say yikes don't love this. I could say that, yeah. So that means it's an E tier.

Okay I'm happy the trolls are back though, if anything. They never left, Mike. It never left. The trolls are in the room of us low. All right. Summer of twenty nineteen. This is against the N B C. Uh and a commencement speech, I guess, reported on by CNBC. He's at Stanford this time. He's doing another commencement. That's it's I had no idea he's done so many of these, honestly.

He j'll just do them. You know, it's like every every university wants him to do it, right? He's the CEO of Apple. And it turns out if you just ask, he'll do it. You know, my um my youngest is getting ready to graduate fifth grade. Maybe Tim Cook could come. Yeah. He's not got le he hasn't got so much to do anymore. He's gonna do even more of them. Yeah. So in this he warns the Silicon Valley needs to take responsibility for the chaos that it has created.

Um I'm gonna read it in context. Uh so Cook said lately it seems this industry is becoming better known for a less noble innovation, the belief that you can claim credit without accepting responsibility. We see it every day now with every data breach, every privacy violation, every blind eye towards hate speech, fake news poisoning our national conversation, the false miracles in exchange for a single drop of your blood.

That's intense. He continued, it feels a bit crazy that anyone would s have to say this, but if you built a chaos factory, you can't dodge responsibility for the chaos. I think he finally worked out how to do a commitment. Yeah. Because this is good. I like this one. I like this one. I I think it's solid. I would give him an A tier for this. I like the reference of blood. Yeah, I don't even know why blood's in it. Great. Yeah. Let's go. Ok. A&S. Yet another It done so many commands.

This is a virtual one though. Oh boo. It was COVID, May twenty. twelve. Oh, I guess not booed. I don't know why I booed that. No, Tim, go talk to them in person. Yeah. Why was I so mad about that? It was May of twenty twelve. I do remember this one because he's like talking into a camera, I guess in his office or on a set somewhere at Apple, and he's wearing an Ohio State shirt. Tim Cook is not an Ohio State fan, but I guess he's like he's playing to the crowd. It's he's dressing down, you know.

He is dressed down. I was at home. This this is Tim Cook's swole arm era. Look at this picture. Like. Do you think he had trousers on? Where's the picture? It's in the the uh the new uh it's in the What you do is I remember this now. Swole Ohio bookmark. I know, that's what I'm saying. He's really sucking up. The football has a little Yeah. Little football has in Ohio State. Th you know, I don't know. Anyway.

He says it can be difficult to see the whole picture when you're still inside the frame. Tim, what happened? You finally got good at them. Why did you why did you do that? Hmm. Oh, it's all covety too, right? Yeah. And while we aren't shoulder to shoulder in the horseshoe, filling it to the rafters. I know your parents, your loved one I mean, you know, you can't really fault him for like Being covety during covet. It was May twenty twenty, we all were. This is too COVID-y though.

Yeah, I but I feel like I can't mark him down on that one, you know. I think it's C. I think it's right in the middle. Yeah, let's let's be kind to this one. for COVID. I'll tell you Ha ha ha. You should have said the novel coronavirus, but yeah. Yeah, exactly, Stephen. And by the way, Steven, if you're saying s C for COVID, are you also saying that COVID is fine? That's not what I said at all, Mike. It's not what he said.

Uh Here is this is incredible. All right. This one, twenty twenty, July of twenty twenty. Cook is defending to the House Antitrust test in to the house antitrust, he's doing uh uh he's defending to them about the app store, right? And he says, Clearly, if Apple is a gatekeeper, what we have done is open the gate wide. Straight to jail. F tier. Straight to jail. Terrible. Terrible. This is abysmally bad. Cảm ơn các bạn đã theo dõi và hẹn gặp lại.

'Cause you haven't opened the gate wider and also don't metaphor the metaphor. Like we're we're in this enough at this point. Like Come on. It's just start talking about the walled garden. Like, what are we doing? Like get out of town. Yeah. Yeah, F F tier for sure. Okay. Mike, here is your app tracking transparency. Ah, there we go. Look at the C P D P It's where he is. Oh, so my birthday, January twenty eighth.

Speaking about Steven, he said, as I've said before, if we accept as normal and unavoidable that everything on our lives can be aggregated and sold, we lose so much more than data, we lose the freedom to be human. Okay. He wanna he kinda wanted to be poetic a little. B or C. Can we can we put this in the context of ab tracking transparency? Or do we want to put it in the context of that? Because like that is a system that ultimately did not work. Yeah, yeah. W why why do you say it didn't work?

Well, essentially app tracking transparency was going after Facebook and Instagram. Like that that was ultimately what they were trying to do. Um maybe I have a a view here that everybody doesn't agree with, but I'm saying Like I that I think is what he was they were clearly going for to try and reduce the amount of snooping or whatever, like the the data sharing that was occurring in those platforms for advertising.

But I believe also with the the um sub goal of what if we get everybody to pay us for App Store advertising instead of Meta? Yeah. Well it phase Instagram at the time, right?'Cause that way c Instagram were making a ton of money. through specifically people being able to advertise apps and then know they were installed once they were downloaded, right? And app tracking transparency cut that off completely.

And also, as well, a lot of smaller companies tr and and smaller businesses and just businesses in general advertising on Instagram and Facebook. Right. So they were unable to know for a period of time if their advertising was successful because the Apple made the app tracking transparency stuff and also did like the opt-in and all that kind of.

While it's great to be able to opt in or opt out or like kind of opt in and opt out of data tracking, it didn't work. It just didn't work because over time Meta just worked out a new system and they filled and now they can tell you just based on the amount of data that they collect if something is successful or not. It's like it didn't change anything and I think made things a lot harder for a lot of other people in the project.

Like I I I just don't think they went hard enough and I think that Apple had an ulterior motive. Because over that of the same time period, search ads in the App Store have gotten so egregious. Mm-hmm. And it's like it goes back to that the the part of like Apple believing that they own every customer.

that every cus every person on that uses iOS is their customer and it's okay if they use that data because it's their customers. So I got a lot I got a lot of opinions on this. I just don't think that they did a very good job with whole system and then but they tout it as if they like they made our lives better. But anyway. So That's what I gotta say. Yeah. Yeah. I don't disagree with the sentiment behind this, but Sure. The the timing of it and the context or what hurt hurt it.

Okay. This is a transcript of Tim Cook on Caraswish's Sway podcast. Alright? Tim says So he's talking about the autonomous car. He's talking about autonomy in cars, he said. If you sort of step back, the car, in a lot of ways, is a robot. An autonomous car is a robot. We investigate so many things internally, many of them never see the light of day. I'm not saying that one will not. You know what I think of this? Straight to jail.

Straight to jail. It's like word salad. I mean, this is the problem with transcribing podcasts anyway. Like podcast transcripts and are not particularly readable for this reason. Um But yeah, this just didn't work out. This just did not work out. Yeah. I like that he's saying, he's he's like going, he's like double backing on himself multiple times, right? We're investigating this. But we're not gonna release it, but we might, but we m won't. It's terrible. It's terrible. F tier.

Okay. This is at the code conference. This one I think most people remember. And an audience is it was open mic. question situation, which I don't think Tim Cook has done many of. Ever. I respect him agreeing to it. Me too. So this audience member says, Hey, um It's difficult to video message and text with my mom. I'm on an iPhone. She's on an Android phone. And Tim Cook says, and I quote, Buy your mom an iPhone. Last year.

See, I think this this quote only exists in either S or F, right? Like it doesn't exist anywhere else. It wraps all the way around. I don't know how I like I feel like depending on the day, I will I will go in either direction. It's like an S tier thing for him to say. It's also a terrible thing to say. Maybe that's why I like it. So let's go S tier. Yeah, it's us here. I mean the chaos of it. Yeah.

It's also like it was really funny. Like I in in the room it played as funny. He was making a joke, but it's just one of these things that like Out of the context of him being funny, it sounds pretty mean. Right? Yeah. Yeah. But I think he made I think this was a good joke, a fast joke and well made. Yeah. S tier. Twenty twenty two. Apple. CEO Tim Cook. Are you familiar with Apple CEO T Tim Cook? Never heard of it. Never heard of it. Wait, wait, you mean Tim Cook? Uh

This is uh the fall twenty twenty two. There's a lot of metaverse conversations, right? Mike and Mike's doing an episode of Cortex in the metaverse without any legs. Yep. I did it. I spent so much money on that thing. Meta Pro and then they brought out like the next quest and it was already better and like a third the price.

There was a little rash of Apple being asked and and answering questions about metaverse. I think Eddie Q said something about it at some point, but Tim Tim Cook is asked about it. about their like AR language versus metaverse and who's gonna control all this. And Tim Cook says, I'm really not sure the average person can tell you what the metaverse is. S tier. Oh S tier?

It it has the same energy, I think, about some of the others. Also, Tim Cook just hates Facebook and and Meta and Zuckerberg. Like and this all just I think this is really funny and I think It would not be S tier if they hadn't renamed the company Meta. But they did. And that's that's like the cherry on top of this for me. Yeah. Yeah, you're right.

They changed the whole name of the company and just this week as recording this, they're laying off tens of thousands of people who worked on this, which sucks. Um I'm not sure the average person can tell you what the metaverse is. It's just it's so good to me. Yep. Yeah. All that's left from the metaverse is there's a company called Meta. Exactly. That's it.

Boys we're in the final stretch. Okay. Twenty twenty three. So twenty twenty three Tim is now talking to GQ. This is Tim is in his magazine era now. Mm-hmm. Yeah. Um and he is reflecting on growing up gay in the South and the rural South specifically. and he was perceived as an outsider and he said, I've never been described as normal. I love this question. I love it. Great. It's great on so many levels, you know,'cause I think he's I think he's saying on many levels, you know, so I I love it.

Okay, on Good Morning America in the summer of twenty twenty-three. Uh this is right um after The Vision Pro is announced at WBC. Which if you haven't rewatched that section of that keynote, um, it's really interesting. Like some of the things that they do and show in there just in hindsight, fascinating.

Um, and there's a lot of language in there and and around Apple at the time of like we've brought the future into the present. I think that's something like John Turnus even said recently in an interview about the Vision Pro specifically. A good morning America, Tim Cook says about the Vision Pro, it's tomorrow's engineering today. I mean that is the best thing you can say about

Right. Like I think the thing that we've all come down on is it is an incredible product to use. There's just not much to do with it. Which is a shame. So I think Yeah. It's a B. Yeah. This one's one of my favourite. Okay. So so I'm I'm I this is one of the quotes where I poured in a lot more than than than what was Yeah. This is on the Q1 2024 Analyst Core. Cook says, In terms of generative AI, we have a lot of work going on internally as I've alluded to before.

Our MO has always been to do work and then talk about work and not to get out in front of ourselves. And so we're going to hold to that we're going to hold that to this as well. You sure, Tim. Yeah, you sure did. great context here. Is it March of twenty twenty four? Cook is saying You know, we're we're not gonna show things that we're we're not gonna do. Yeah. June of twenty twenty four they showed a bunch of things they never did. It's so good. It's true. Straight to the jail empty.

Tim. Oh, so bad. I love it. So good.

All right. January fifteenth of twenty twenty five. So what, uh thirteen, twelve, thirteen, fourteen months ago? He is on the Table Manners podcast on CNBC. And No table man C N B C wrote about it, table manners is a separate thing. I I don't pay attention to either, so thank you. That's okay. Thank you for the context, Mike. Mm-hmm. I don't know why I said that so aggressively. Thank you for the context. Yeah, I know. It's like I'm giving you the the correction to what you're

No, you say you saved us an email. Okay, so he's asked about retirement. Tim Cook says, I don't see being at home doing nothing and not being intellectually stimulated and thinking about how tomorrow can be better than today. I think I'll always kind of be wired in that kind of way and want to work. Yeah. That we know for sure he's gonna be executive chairman. Yeah. Next. Yeah. I think it's B. I think this is

This is what came to pass. I would imagine that in January of twenty five this is already on his mind and being maybe even being spoken about in the company. Um and I think it's true. Like We we and other, you know, commentators have talked a lot about how the people on the Apple leadership page, a lot of these people have been there a really long time. They're not there for the money, clearly at this point, but they're there because they want to be, that they like the

uh these challenges and that they're wired to work. And I think Tim Cook is like the poster child for that at Apple. So Yeah. I think it's B. This is absolutely true to who he is as a person. Yes. Right. You read that and you're like, Yes, I believe that you will be that way. Mm-hmm. So um I think B, what do y'all think? Yeah. Okay, so this is our final quote. This came out on Apple's 50th, April 1st. This is the Esquire.

Cook says, You have to have a ruthless filter because you can't do everything. You can't spread your energy like a peanut butter spread. If you do, you'll do nothing at the quality level that we desire. Was he hungry? Yeah. Ha ha. I could go for some peanut butter. Also like peanut butter spread? Yeah, that's weird. Why would you say it like that? Can you verify can you open the article, Stephen? Can you verify that it did say? So that's not

No he did. I checked it. This is one of the ones that I went. So the the original quote from from your system just said peanut butter spread. Like I don't know I gotta find out more. I I think I I think what happened, um, you can't spread your energy and then I think spread came out again. Yeah. He goes on to say we say no to a thousand things to get to that one thing. If you were to parachute into an Apple meeting, the debates that go on here are just incredible. And the right of the article.

ПОЗИТИВНАЯ МУЗЫКА This is a... Takes a few steps. and shakes his head. Incredible, he says, almost to himself. Yeah. Uh this is a good article by the way. Um I'm gonna put a link in the show notes to this. This is I think the only article that was the only person since Ryan Diag Diagostino who actually got Tim to say anything about the Trump administration. So this is a good article. Like it's it's written well and uh that part of it is particularly interesting. B?

No, this is the this is bad. I don't like this quote. Peanut butter spread, what are you talking about? Yeah. D for peanut butter.

Uh there are too many things on this list to re-rank, so I'm happy with where we are. Yeah. I'm happy with where we are. export damage Yeah. Did you let's see what you got, Stephen? Yeah, I got I got all of'em. It's very wide. I will do some editing Photoshop, but yeah. Awesome. Um It is fun. It's a huge bell curve. Like it's I I'll put it in Discord right now. Um It's exactly what you would think it would be. As a tier list. Great idea, Federico. Really good. Thank you. Thank you.

I don't know if it's if it's the length of the episode or the peanut butter, but I'm so hungry. Mm. Oh that's a wide image. Yeah, yeah, I'll I'll bring it in. I'll fix it up. Well yeah, I think I think that that closes this out, so If you want to find stuff in the links in the show notes. We didn't link to every article we referenced. That was just going to be like a thousand things. We hit the the highlights though uh in in the show notes. You can go find those.

at relay.fm slash connected slash six oh one. They're also in your podcast player of choice. Couple links there that you should check out. Uh the first one is to leave us feedback or follow-up. It goes to a form on our website. It can be anonymous. You can leave us things there, leave us comments. You can also join and get Connected Pro, which is the longer and ad-free version of the show that we do each and every week.

Uh this week we did a little check-in on our home networking and um I I got called out a little bit for going overboard, but that's fine. Everyone needs a hobby as we as we decided. Yes. Uh that's just seven bucks a month. It's a great deal, no ads. longer episodes, and you get a bunch of great stuff from relay, access to the Discord, a newsletter, a couple of members-only podcasts. So go check that out.

If you want to hear more of us, we are around. You can find Prince Flexi Federico. He's the editor in chief of max stories.net. Uh anything anything big leading up to WWC you're working on over there? I am still working on my shortcuts playground generative thing for making shortcuts with AI. And uh I've been working on this for five months at this point. It it went from a simple skill in markdown to an actual like plugin for both Claude and Kodak.

I I really wanna release it in the month of May at this point, just before WWDC, so that's that's I think gonna be my thing for my big thing for this month. And then uh just regular regular work. You don't you haven't got like a big article plan that's gonna like drop a hole into someone's life like you sometimes do in like the end of May? No. No no, that's uh I I I have done it a couple of times and uh every time I felt kinda bad about it.

So um and um plus I'm I'm more in um I'm more in a in a sort of like building mindset right now. I just wanna make cool stuff for people right now. I don't wanna tear anybody down. So love it. That's awesome. Uh you can find Mike on a bunch of other shows here on Relay and his work at Cortex Brand, and he blogs at the enthusiast.net. Anything you got going on? I'm very busy right now, uh, on something I can't talk about, but people will know about it soon. Okay. Okay.

Watch out for that. You don't know what you're watching out for, but just just keep watching. Keep it locked. I've been your attorney general Flexi. You can find my writing over at five twelvepixels.net. And uh hey, we launched a new version of Pedometer Plus Plus this week, and it's really good to go check it out. Very good. Particularly good on the Apple Watch. That's that's yes. It's beautiful. It's it's beautiful. I'll say that.

I'd like to thank our sponsors this week for their support of the show, Kelford Inc., Doc Pops, and Century. Until next time, guys, say goodbye.