030 Where do I hang out?

Where do I hang out is a question posed and contemplated by many a small to medium business owner.  How much time do I spend on social media and where should I be?  The question is tricky an the answer is even trickier. 

In this episode  we discuss 

• Creating an Avatar

1. Brain dump as much information you have about your existing clients & customers
2. Create a summary or dossier of your avatar
3. Create a detailed  story around your avatar
4. Create an analysis of where you are focusing your marketing currently

Once you have gathered and created your Avatar it's time to do some analysing.

• On-line social networking platform users by age source: creating results 
• How often small, medium and large businesses are updating their social media
• Where small, medium and large businesses are focusing their presence on social media
• Did you know in 2017 the average Facebook user has 234 Facebook friends, which begs the question how many followers, friends and contacts do each age group have? source: Sensis

We now have some useful and important information at hand so we can then make a valued and informed decision on..... "Where do I hang out?"

 Lee Cummins is the founder of Connect Her.  Connect Her Connectors offer a fabulous place to connect,  the ability to grow, expand your knowledge, increase your social capital and develop your circle of influence.  Enjoy all of this at our events, build community, alliances, friendships, gain support from others and be inspired.  There is true magic when women come together to support each other.

Connect at www.connecther.com.au