SEO Testing - A Reality Check - S4, Episode 48
Episode description
This week I am sharing a very sensitive topic about SEO testing. At least, sensitive to me.
Publishing a test and claiming it did something matters. There are protective measures in SEO testing as I learned it -
1. the test set up
2. the peer review using known search engine and indexation behavior to ensure that the test was indeed TESTING the hypothesis
3. a conclusion indicating if results were clear, absent or mixed aka inconclusive
It is the responsibility of the seo testing community to protect the trust we have developed over the past 10 years of testing. Without it, why would anyone believe what we share?
Mentioned in the show
Season 4, episode 42 - Helpful Content System Does Not Read Content
Tools that I use and recommend:
Indexzilla - https://www.indexzilla.io (LAUNCHED!!!)
On page analysis tool - use it every day.
Interested in supporting this work and any seo testing?
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You can find me on
AmericanWayMedia.com Consulting Agency
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA