Ep. 59: How I created a sold-out in-person networking event
Episode description
In this episode, Kelci talks about her experience of building a networking event named Boise Breakfast Club to empower, educate, support, uplift, and have fun while doing business for women entrepreneurs. She shares how attending other networking events helped her to figure out what she liked and what she didn't like, and hone in on the things that she wanted to do for her networking event. Her goal was to empower other women to live their best lives and to talk about the struggles that entrepreneurs face, and she carried this over to her business to move through all of the challenges she had faced.
Initially, she was scared to launch the event, but she put her ego aside and just went for it. She started an Instagram account with core pillars and visuals of what the event stood for, and then hosted a private invite-only influencer-style event to create a fear of missing out (FOMO) and exclusivity, which allowed her to get video and photo content to promote future events.
She secured a date, venue, and guest list and put together private invites for all the people, telling them what they would get out of it. She created strategic partnerships with other women in her community who were interested in getting their businesses in front of the community members. She also created a website on Squarespace and had a landing page on Flow Desk that acted as their website. Despite some last-minute planning, the event was successful, and the attendees loved the sense of community and support it provided.
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