CIP 039 Rick Marcet on Win/Loss Analysis
Rick Marcet describes the innovative Win/Loss practices at Microsoft.
Jun 09, 2011•39 min
Competitive Intelligence Podcast
The Competitive Intelligence Podcast is produced to further the professional practice of competitive intelligence and serve as a vehicle for the sharing of best practices within the community. Each episode consists of a mix of news, overview of recent and upcoming events of interest and discussions of specific research methods or other such topics of interest.
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Episodes
CIP 038: Luis Madureira on Sensory Marketing CI
Luis Madureira joins us again to explain Marketing 3.0 aka Sensory Marketing. How can sensory details can enforce a firm's strategy and create a complete branded experience for B2C and B2B customers.
Feb 21, 2011•57 min
CIP 037 Merrill Brenner on Decision-Focused Intelligence
Merrill Brenner describes the Decision-Focused Intelligence framework for prioritizing and executing on intelligence projects that are going to drive important decisions. This episode is particularly useful for CI managers.
Jan 30, 2011•58 min
CIP 036 Jan Herring on the Future of the CI Profession
Jan Herring describes the trends shaping the future of competitive intelligence, the future of the profession and what we can do to prepare for it.
Dec 21, 2010•39 min
CIP 035 Go Beyond Google with Sean Campbell and Scott Swigart
Sean Campbell and Scott Swigart of Cascade Insights discuss their e-book " Go Beyond Google " which is a manual of Internet research techniques. We also discuss the dynamics of disruptive innovation in technology.
Sep 12, 2010•48 min
CIP 034 Ted Galpin on the Problem with Competitive Intelligence
In this episode I interview Ted Galpin, a fellow CI practitioner who blogs at http://strategicscience.org . We talk about Ted's recent blog entry " The Problem with Competitive Intelligence ." Ted explains the gulf that exists between the typical CI practitioner's mindset and that of the executives we're working to inform and support. Bridging this gulf, Ted advises, is the key to improving the efficacy (and employability) of CI practitioners. Ted offers specific advice on CI professionals can g...
Aug 14, 2010•1 hr 7 min
CIP 033 Arik Johnson of Aurora WDC
Arik Johnson of Aurora WDC discusses his new role at Aurora WDC working with organizations and academics to explore and address wicked problems in business. We also get an update on CI 2020 and discuss the Intelligence Collaborative. This interview touches on a number of big topics in business, strategy and competitive intelligence.
Aug 02, 2010•1 hr 16 min
CIP 032 Luis Madureira on Implementing World Class CI
Luis Madureira is a CI practioner based in Portugal. In this interview, he explains how he applied the World Class CI Framework to his company's practice and valuable lessons learned.
Jun 12, 2010•19 min
CIP 031 John Prescott on the World-Class CI Framework
John Prescott of the Univeristy of Pittsburgh School of Business describes the World-Class CI framework for benchmarking firms' CI functions. On July 12, 2010 the World Class CI Summit will take place in Barcelona, Spain.
May 06, 2010•24 min
Jason Voiovich's Article on CI's Brand
Here is a PDF file of Jason Voiovich's article from the January - March 2010 edition of "Competitive Intelligence" magazine.
Apr 06, 20100
CIP 030 Jason Voiovich on the Competitive Intelligence Brand
Jason Voiovich of Ecra Creative discusses his timely article "Branding CI: Challenges and Opportunities." Competitive Intelligence has something of an identity crisis, and Jason describes the opportunity to create a true brand for the CI profession.
Apr 05, 2010•1 hr 8 min
CIP 029 Seena Sharp, Author of "Competitive Intelligence Advantage"
Seena Sharp has written a book about delivering and communicating the value of competitive intelligence, "Competitive Intelligence Advantage." Seena and I talk about a wide array of topics related to CI, business and strategy.
Mar 27, 2010•50 min
CIP 028 Tom Hawes Aligning CI with Business Value
This is my interview Tom Hawes of JT Hawes consulting. Tom is the author of the "Strategically Thinking" blog at http://blog.jthawes.com. We discuss aligning CI with business leaders' needs and blogging for CI.
Nov 30, 2009•39 min
CIP 027 Cooperative Intelligence with Ellen Naylor
In this episode I interview Ellen Naylor of Business Intelligence Source. Ellen outlines the concept of Cooperative Intelligence and shares examples from her career as a practitioner and CI consultant.
Sep 27, 2009•58 min
CIP 026 CI 2020 with Arik Johnson
In this episode, I discuss the future of the Competitive Intelligence profession with Arik Johnson of Aurora WDC. Aric discusses his theory of the asymetry of interpretation replacing asymetry of information as the key basis for delivering CI insight.
Sep 05, 2009•1 hr 19 min
CIP 025 Eric Garland and the Future of CI
In this far-ranging interview Eric Garland of Competitive Futures, Inc. discusses the evolving role of CI and complexity in the global economy.
Mar 27, 2009•59 min
Eric Garland of Competitive Futures Interviews August Jackson
Eric Garland of Competitive Futures interviews August Jackson in a broad-ranging intellectual discussion on the changing role of CI in a post-Recession, post-Bush global business environment. Recorded 01 March 2009 in Washington, DC.
Mar 05, 2009•54 min
CIP 024 Competitive Intelligence in India
This episode is an interview with Karthik Vijayakumar on conducting Competitive Intelligence in India. Karthik is the President of Excedos, a CI research and consulting firm based in Chennai, India.
Oct 10, 2008•30 min
CIP 023: Using Social Media for CI
Interview with Suki Fuller, CI and Social Media Evangelist. Suki can be reached on Twitter (http://www.twitter.com/SukiFuller) or e-mail (shfuller@gmail.com).Social Media Tools discussed in this podcastTwitter: http://www.twitter.comBrightkite: http://www.brightkite.comEvernote: http://www.evernote.comAdobe Buzzword: http://www.adobe.com/acom/buzzword/
Sep 03, 2008•40 min
CIP 022 The Return of the CI Podcast
The return of the CI Podcast! An opportunity to catch up on what's been going on and look forward.
Aug 03, 2008•16 min
SLA: How Tomorrow's Technologies Can Help Us Today
Recently I came across several podcasts from the annual conference of the Special Libraries Association (http://www.sla.org). I thought these were very useful programs. I am working with SLA to get the appropriate releases to share all of these programs with the CI Podcast listening audience. In this session J.P. Sherman talks about search engine optimization and how this relates to competitiveness and competitive intelligence. Randy Marcinko discusses the important relationship between content ...
Sep 11, 2007•1 hr 17 min
CIP 021 Using Web 2.0 in Intelligence
Mike Lyden and Dan Bukowski, recent graduates from the Mercyhurst Institute for Intelligence Studies share their experiences and lessones learned from the Wiki on Global Diseases project conducted in conjuntion with the National Intelligence Council. Mike Lyden is currently an analyst with McManis & Monsalve Associates (http://www.mcmanis-monsalve.com/). Dan Bukowski works for Booz Allen Hamilton (http://www.bah.com). More information about the Mercyhurst Institute for Intelligence Studies c...
Aug 26, 2007•41 min
CIP 020 Roger Phelps on Primary CI and Using LinkedIn
In this episode of the CI Podcast we hear from Roger Phelps, Principal of Phelps Business Solutions LLC. Roger shares some tips on how to use LinkedIn as a primary research tool and some of the basics to quality primary research techniques.
Jul 09, 2007•27 min
CIP 019 Mapping & Anticipating the Competitive Landscape
This is an interview with Alessandro Comai, co-author of "Mapping & Anticipating the Competitive Landscape." Alessandro and co-author Joaquin Tena outline a framework for applying multiple analytical frameworks to gain a very deep understanding of an enterprise environment. http://www.mappingthelandscape.com.
Jun 18, 2007•23 min
CIP 018 SCIP 2007
Interviews and Impressions from SCIP 2007.
May 16, 2007•28 min
CIP 017 Creating an Engaged CI Customer
In this episode of the CI Podcast August engages in some shameless self-promotion in preparation for SCIP 2007. The main topic at hand is creating engaged CI customers and developing products that will resonate with those customers.
Apr 22, 2007•27 min
Max Nelson's Frost & Sullivan Presentation
Greetings CI Podcast subscribers! Thanks to the support of Max Nelson and the fine people at Frost & Sullivan I am able to share with you the PDF of Max's presentation referenced in episode 16 of the podcast.
Mar 18, 20070
CIP 016 Max Nelson: Quantitative Analysis, Frost & Sullivan Thoughts, etc.
This week I had the opportunity to interview Max Nelson, Director of Strategy and Competitive Intelligence with General Dynamics. Max studied analysis at the RAND graduate school. In this episode he shares his impressions of the Frost & Sullivan conference and gives us an intro into quantitative analytical intelligence. Your analytical horizons will be expanded!
Mar 11, 2007•1 hr 13 min
CIP 015 Hodgepodge
This is a hodgepodge episode of the CI Podcast. Caling all CI veterans for their war stories!! CI applications for a new on-line media transcription tool. August sees CI everywhere in the MBA program. A podcast recommendation. Fortune says Google doesn't look at the competition, but we know better.
Jan 21, 2007•36 min
CIP 014 Alvarez CI in Latin America
This episode is an interview with Adrian Alvarez of Midas Consulting. Adrian is based in Buenos Aires, Argentina. He provides an introduction into conducting and deliverying CI in Latin America.
Dec 13, 2006•36 min
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