What’s a run into March Madness worth | “Please hold,” and then there’s that music. | How  do Girl Scout Cookies take over the world every year? - podcast episode cover

What’s a run into March Madness worth | “Please hold,” and then there’s that music. | How do Girl Scout Cookies take over the world every year?

Mar 28, 202223 minSeason 1Ep. 59
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Episode description

Saint Peter’s University Peacocks became the 2022 March Madness Cinderella team by beating squads they had no chance against on paper, gathering fans and viewers with each win. Does NCAA tournament success do anything for the school, itself?

When you call a customer service number it almost always happens: you get put on hold. The music that greets you, though, is more complicated than you’d think.

Samoas. Tagalongs. Thin Mints. We all have our favorite Girl Scout Cookie. Where did this national obsession come from? And do they really outsell Oreos?!

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Episode Sources/Go Deeper:
https://www.wired.co.uk/article/hold-music-behavior
https://www.vox.com/the-goods/2019/1/24/18195824/girl-scout-cookies-explained-thin-mints-buy
https://www.theatlantic.com/education/archive/2017/03/the-march-madness-application-bump/519846/
https://facsen.wsu.edu/documents/2020/12/the-cinderella-effect-12-10-2020.pdf/

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