https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Thinking about raising your membership price but worried about losing members? Or wondering if your price is too high and hurting conversions? Pricing adjustments can feel risky—but they don’t have to be. The truth is, pricing isn’t permanent. You can test, analyze, and optimize your pricing without guessing or hurting retention. In this episode, I’m walking you through ...
Jun 24, 2025•7 min
https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Ep 96 - How this One Question can be Rocket Fuel for your Business with Blake Fly: https://www.shanalynn.com/podcast/how-this-one-question-can-be-rocket-fuel-for-your-business-with-blake-fly If traditional networking feels overwhelming or just isn’t your thing, you won’t want to miss this! In this short clip, Shana sits down with her friend Blake Fly, who shares his powe...
Jun 17, 2025•7 min
https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Most membership owners focus on who cancels , but the real opportunity is tracking who is at risk before they cancel. By the time a member officially cancels, it’s already too late. The Stoplight Strategy helps you categorize members based on their engagement levels so you can take action before they churn. In this episode, I’ll walk you through: What the Stoplight Strat...
Jun 10, 2025•5 min
https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Ep 93 - Millionaire Sales Secrets and the Power of Personal Branding with Lauren Tickner: https://www.shanalynn.com/podcast/millionaire-sales-secrets-and-the-power-of-personal-branding-with-lauren-tickner Building a strong personal brand is essential for business success, and few understand this better than Lauren Tickner. As a past guest on Shana’s podcast, Lauren share...
Jun 03, 2025•5 min
https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Is your membership growing, or are you just replacing lost members every month? Many membership owners feel stuck at the same member count and revenue, no matter how much effort they put into marketing and content. If you’ve ever had a big launch, only to see your numbers drop back down a few months later, you’ve likely hit a membership growth ceiling. But here’s the thi...
May 27, 2025•7 min
https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Episode 07 - The Secret to Member Progress with Stu McLaren, Membership Expert: https://www.shanalynn.com/podcast/the-secret-to-member-progress-with-stu-mclaren In a previous episode, Stu McLaren and Shana shared why having a success path is essential for any membership. Now, Stu is diving deeper—showing you exactly how to create one that keeps members engaged and moving...
May 20, 2025•9 min
https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Episode 07 - The Secret to Member Progress with Stu McLaren, Membership Expert: https://www.shanalynn.com/podcast/the-secret-to-member-progress-with-stu-mclaren If you're thinking about starting a membership or have recently launched one, this episode is a must-listen. Shana dives deep into the importance of having a clear path to help your members progress , a key pilla...
May 13, 2025•7 min
https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Ep 72 - The Balancing Act: Parenting and Entrepreneurship with Dayna Abraham: https://www.shanalynn.com/podcast/the-balancing-act-parenting-and-entrepreneurship-with-dayna-abraham As a full-time business owner, mom of five, and grandmother to one, Shana knows how easy it is to feel lost in the daily demands of family and work. Recently, she had a transformative conversat...
May 06, 2025•7 min
https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Are you constantly wondering why members cancel or why engagement drops off in your membership? Most membership owners try to fix these issues without actually asking their members what they need. The secret to reducing churn and increasing retention isn’t just creating more content—it’s building feedback loops into your member journey. In this episode, I’m breaking down...
Apr 29, 2025•13 min
https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Ep 135 - More than 40% Conversion and 3X Members in 1 Launch with Ali Kay: https://www.shanalynn.com/podcast/more-than-40-conversion-and-3x-members-in-1-launch-with-ali-kay A big launch can be thrilling, especially when it leads to massive success—just ask Shana’s client, Ali Kay, who has had some incredible launches for her membership recently. But how do you pace yours...
Apr 22, 2025•5 min
https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Feeling overwhelmed by day-to-day tasks and struggling to find time for those special "wow" moments that truly delight your members? You're not alone. These memorable experiences don't just magically appear; they're the result of well-defined systems. In this episode, Shana will guide you on how to systemize your membership business. By streamlining your processes, you'l...
Apr 15, 2025•8 min
https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Ep 150 - Wisdom from a Decade of Being Mom, Entrepreneur and Community Strategist with Amy Wine: https://www.shanalynn.com/podcast/wisdom-from-a-decade-of-being-mom-entrepreneur-and-community-strategist In this special highlight episode, Shana joins her friend Amy Wine on the podcast to dive into the powerful life lessons she's learned over her 10+ years as a work-from-h...
Apr 08, 2025•5 min
https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members https://www.streamlinedstorysystem.com/ - Unlock the hidden customer success stories in your business so you can get more customers and keep them longer. Watch on YouTube : https://www.youtube.com/@communitycultivated Are your members leaving your program despite loving your content? The real issue isn’t your program—it’s their progress. When members don’t see results, t...
Apr 01, 2025•7 min
https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Watch on YouTube : https://www.youtube.com/@communitycultivated Ep 129 - Create a Valuable Personal Brand with AJ Vaden: https://www.shanalynn.com/podcast/create-a-valuable-personal-brand-with-aj-vaden Are you finding it challenging to scale your business? Shana invites you to tune into an insightful highlight from her interview with personal branding expert AJ Vaden. In...
Mar 25, 2025•5 min
https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members https://www.memberltv.com/ - Free LTV (Lifetime Value) and Retention/Churn Calculator Watch on YouTube : https://www.youtube.com/@communitycultivated Have you ever poured money into marketing, only to wonder if it’s worth it? Or noticed your membership growing while your bank account tells a different story? Shana is here to introduce the LTV to CAC ratio—the key number ...
Mar 18, 2025•12 min
https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Watch on YouTube : https://www.youtube.com/@communitycultivated Full episode: https://www.shanalynn.com/podcast/pinterest-marketing-secrets-to-build-your-list-and-grow-your-membership-with-meagan-williamson Summary: Are you frustrated with the performance of your Meta ads? Have you considered Pinterest as an alternative? In this episode, we share a highlight from our int...
Mar 11, 2025•7 min
https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Watch on YouTube : https://www.youtube.com/@communitycultivated https://www.shanalynn.com/podcast/gamification-the-missing-piece-of-your-business - Ep 65: Gamification: The Missing Piece of Your Business https://www.shanalynn.com/podcast/the-key-to-unlocking-member-progress - Ep 59: The Progress Wheel™| Keeping Up the Momentum Watch on YouTube : https://www.youtube.com/@...
Mar 04, 2025•8 min
https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Watch on YouTube : https://www.youtube.com/@communitycultivated Full episode: https://www.shanalynn.com/podcast/how-to-leverage-culture-mystery-to-get-more-sales-with-steve-d-sims Summary: Being authentic is a key to building a strong personal brand. Shana recently interviewed Steve D. Sims, who shared his insights on how to become 'impossible to misunderstand.' In this ...
Feb 25, 2025•8 min
https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members https://www.memberltv.com/ - Free Retention & LTV Calculator Watch on YouTube : https://www.youtube.com/@communitycultivated Have you ever wondered if your membership metrics are on par with industry benchmarks? Whether it’s retention rates, community engagement, or content consumption, these comparisons can sometimes do more harm than good. In this video, Shana brea...
Feb 18, 2025•7 min
Full episode: https://www.shanalynn.com/podcast/designing-unforgettable-live-event-experiences-with-phil-mershon Summary: Feeling connected and known is a crucial element to any successful event, whether it's online or in person. To help you create an unforgettable experience for your attendees, we've pulled out a highlight from Shana's recent interview with Phil Mershon, an expert in event experiences. Phil shares valuable insights on how to foster genuine connections and make your attendees fe...
Feb 11, 2025•8 min
https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members https://connectionideas.com/ - Get 77+ Ways to Create More Connection in Your Community Watch on YouTube : https://www.youtube.com/@communitycultivated Scaling intimacy and personalization in your membership might seem impossible, but it doesn’t have to be. In this episode, Shana will break down the common misconceptions about why scaling feels so out of reach, the three...
Feb 04, 2025•16 min
Full episode: https://www.shanalynn.com/podcast/how-to-hire-and-lead-a-high-performing-team-with-paula-maidens Summary: One of the biggest hurdles for growing businesses is building a strong and effective team. Many entrepreneurs struggle with hiring the right people, losing team members due to turnover, or facing difficulties in finding their first employees. To address these challenges, Shana interviewed Paula Maidens, an expert in the field of hiring and team building. In this highlight, Paul...
Jan 28, 2025•6 min
retainguide.com Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Watch on YouTube: https://www.youtube.com/@communitycultivated As a membership owner, you understand that customer churn is one of the biggest obstacles standing in the way of scaling your business. Every month, losing valuable members can set you back and prevent your membership from reaching its full potential. But what if you could start turning things around right now? In this sess...
Jan 21, 2025•13 min
Full Episode: https://www.shanalynn.com/podcast/foster-a-fans-first-team-culture-with-emily-cole-of-the-savannah-bananas Shana loved her interview with Emily Cole, co-founder of the Savannah Bananas, because of their incredible team culture and brand experience. Emily shared valuable insights on onboarding new team members, emphasizing the importance of maintaining a strong team culture. She wants to highlight this in a brief episode, encouraging listeners to consider how they can apply these pr...
Jan 14, 2025•4 min
Many membership owners make a critical mistake: treating all members the same. Shana dives into the concept of a member growth path, explaining why understanding where members are in their journey is crucial for creating a thriving, long-term community. Key Takeaways: Intro ( 00:00 ) According to Shana, what is the growth path of a member? (00:38) Steps in the growth path of a member (02:30) Different ways that you can measure the growth path (10:14) Episode wrap-up (16:24) Additional Resources:...
Jan 07, 2025•16 min
Shana's passion for creating thriving communities is evident in her podcast interviews. In this episode, she shares personal insights on balancing entrepreneurship with a fulfilling life. Join her conversation with Amy Wine as they discuss healthy boundaries, time management, and the lessons learned from over a decade of entrepreneurship. Discover how to create a thriving business while maintaining a thriving life. Key Takeaways: Intro ( 00:00 ) Why did Shana choose to specialize and move into c...
Dec 31, 2024•47 min
With AI being a hot topic and sparking fear in the community space, Shana wants to share a reassuring perspective. In this clip from a previous episode, she discusses what the future holds for AI and community, offering a positive outlook that is both refreshing and hopeful. Tune in to gain insights and alleviate concerns about the impact of AI on community dynamics. Check out the full episode: The Secret to Building Thriving Online Communities with Shana Lynn- The Secret to Building Thriving On...
Dec 24, 2024•9 min
Thinking about adding new deliverables to your program? Before you dive in, Shana wants you to tune into this episode. She will discuss how to ensure you're adding the right deliverables to your program to maximize effectiveness and avoid unnecessary complexity. Listen in and get ready to implement these key insights! Key Takeaways: Intro ( 00:00 ) What problems are we solving for? (02:53) After pinpointing the problem, what specific aspects of it should we explore further? (04:16) Questions tha...
Dec 17, 2024•16 min
Are you considering hiring a community manager? Shana shares her insights on how to find a rockstar and provide the support they need to succeed. In this podcast interview with Paula Maidens, an expert in hiring and leadership, you'll learn valuable tips for building a thriving online community. Key Takeaways: Intro ( 00:00 ) Based on Shana’s experience, is it really possible for someone else to manage your community? (03:11) Best practice as a community manager (07:01) When hiring a community m...
Dec 10, 2024•31 min
Mindset issues often hold business owners back, rooted in deep-seated childhood identity issues. In this highlight, Shana and her friend Tracy Harris discuss these challenges. Tracy shares her journey of overcoming perfectionism and an inferiority complex to unlock her authentic identity. She explains how she addressed these issues to show up fully in her business. This enlightening and actionable conversation encourages listeners to reflect, journal, and do the inner work to overcome their mi...
Dec 03, 2024•8 min
