Vision: Changing Your Marketing Strategy With the Seasons
In this episode of her monthly podcast, collision repair shop marketing expert Megan Williams discusses how to tweak your marketing strategies with the changing seasons.

In this episode of her monthly podcast, collision repair shop marketing expert Megan Williams discusses how to tweak your marketing strategies with the changing seasons.
Ryan Isherwood, owner of CARSTAR Duncan (Isherwood) and CARSTAR Courtenay in British Columbia, Canada, discusses how sales projections from his first collision repair shop gave him a system to use at his next shop.
In this episode, FenderBender columnist and Director of Operations for Pride Collision Centers, Steve Morris, discusses the evolution of parts catalogs and their importance in the repair industry.
Hear from Ledge CEO Alex Woodie, a CPA by trade who specializes in work with collision repair shops, and other auto-related business, to help them get their finances in order.
In this episode, DJ Mitchell, vice president and co-owner of MITCHCO, discusses the difficulties of running multiple shops during a pandemic and matching personality types.
In this episode of her monthly podcast, collision shop marketing expert Megan Williams explains what to do if you've never needed to market before and are looking to get started.
At 22, Noah Blair has worked on helicopters, cars, and his most recent endeavor—ADAS calibration systems. In this episode, learn where he got his start and how it led him to become one of the most impressive workers in the industry.
Texas shop owner Tiffany Menefee discusses how she's kept up her community connections during the COVID-19 pandemic and how operators who've never had to reach out to their community can get started.
In this episode of her monthly podcast, marketing expert Megan Williams discusses shop marketing during the COVID-19 pandemic, which boils down to having a message, and sticking to it.
MSO operator DJ Mitchell discusses what can go wrong when leaders avoid having the tough conversations at work. Mitchell knows, from experience, that it's best to address problems before they create new ones.
In this month's episode of From the Editors, editorial director Anna Zeck combs through the magazine's archives to find the best tips for how to overcome turnover on your team and bounce back stronger than ever. Learn more about the value of exit interviews, how to think strategically about your team, and why you need to consider your own role before starting the hiring process.
Lindsay Whalen, a two-time Olympic gold medalist and four-time WNBA champion, talks about some of the leadership principles she now utilizes as a college basketball coach at the University of Minnesota. Many of her strategies, such as identifying great assistants, offer relevant tips for business leaders like those that operate auto repair facilities.
Scott Flom, a longtime body shop manager now with Anderson & Koch Ford Collision Center in North Branch, Minn., explains how getting equipped to handle ADAS calibrations has helped his employer boost its efficiency.
This week's 3-minute, auto industry news report features an update on the recent increase of mergers and acquisitions. Also, please email FenderBender at news@fenderbender.com to let us know what type of news you'd like to hear more of in future podcast episodes.
This week's 3-minute, auto industry news report features an update on the Paycheck Protection Program and the revised plans for a popular industry event that was postponed until August. Also, please email FenderBender at news@fenderbender.com to let us know what type of news you'd like to hear more of in future podcast episodes.
Washington shop president Brent Maier explains how he carved out time in his work schedule to get a degree that helped him become a significantly better leader.
Steve Green, a public adjuster who works for Globe Midwest Adjusters International, explains why it's important to speak with more than just an insurance agent if your shop ever sustains damage.
This week's 3-minute, auto industry news report features updates on the Economic Injury Disaster Loan (EIDL) Advance program, and a major North American collision repair business merger.
This week's 4-minute, auto industry news report features an update on PPP loan specifics and information on the newly formed Consumer Access to Repair Coalition.
MSO operator DJ Mitchell shares his tips for determining when it's an ideal time for adding a crucial hire to your admin staff.
This week's 3-minute, auto industry news report includes updates on the 2020 SEMA Show, and Ford's most highly anticipated vehicle in years.
In this episode of marketing expert Megan Williams' monthly podcast, she notes the best practices for search engine optimization and keywords, to help a body shop's website truly stand out from competition.
This week's 3-minute, auto industry news report features an update on more Paycheck Protection Program assistance available to shop owners. Also, please email FenderBender at news@fenderbender.com to let us know what type of news you'd like to hear more of in future podcast episodes.
Robert Minotti, who operates three Toronto-area shops, explains how his business has dialed in and improved its gross profit in recent years.
Aaron Rolfsrud, who works in operations for Master Collision in Minneapolis, recalls how his workplace sustained damage during riots on May 29, but quickly recovered thanks to the help of employees and the community. Rolfsrud also recaps the lessons that situation taught him, like about the need to be fully aware of your insurance coverage.
This week's 3-minute, auto industry news report features an update on a Honda cyber attack that could impact collision repair facilities.
This week's 4-minute, auto industry news report features an update on a virtual meeting that got a major consolidator into hot water recently.
This week's 3-minute, auto industry news report features updates on PPP reform, the 2020 SEMA Show, and the revamped NORTHEAST event.
Nick Schoolcraft, president of Phoenix Solutions Group, advises shops to change their narrative during the coronavirus crisis to let customers know they're available without overloading them with information. Here's how to conduct a successful email campaign to stay in front of your customers.
In this podcast episode, John Waters, a Phoenix-area business coach who aids body shops, breaks down his 90-day plan for helping businesses rebound from the COVID-19 crisis.