Disrupt: Build a Brand Your Team Believes In

Kevin Taylor is a millennial shop owner who, since the day he opened his shop doors, has had a vision for his shop's brand. Funny enough, Taylor owns a Maaco shop, which inherently brings a certain "brand" along with it. So how did Taylor differentiate his shop? And, more importantly, how does he get his team to buy into his vision? He sat down with FenderBender to discuss just that.