Collin Cadmus Podcast - podcast cover

Collin Cadmus Podcast

Collin Cadmus, LLCwww.collincadmus.com
I'm Collin Cadmus, a lifelong salesperson, 5x Sales & Marketing Leader, CRO, VP Sales, and industry thought leader who has hired and trained over 300 B2B salespeople, generating over $100M in recurring revenue and over $300M in exits. With over ten years of experience building and scaling SaaS sales teams, I now serve as a Consultant, Advisor, and Coach to top SaaS companies around the world. If you're into sales, marketing, leadership, or technology, this podcast is for you. Available on YouTube, Rumble, Spotify, and Apple Podcasts.
Last refreshed:
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

How to Crush Sales Development in 2025 w/ Sam Nelson, Founder at SDRLeader.com

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Sam Nelson. Sam is the Founder of SDRLeader.com. Prior to starting his own company he spent almost 6 years at Outreach where he climbed from their top performing SDR into management and leadership positions. Needless to say, Sam has been at the forefront of all things Sales Development over the past decade, so I’m excited to dive in and get his thoughts on what he thinks is working and what isn’t for B2B outbound in 2025 an...

Jun 25, 202551 min

Growing Owner.com to $1 Billion Valuation w/ Kyle Norton, CRO at Owner.com

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Kyle Norton. Kyle graduated from Queen’s University in 2008 and then started his career in sales where he quickly rose into President’s Club and earned his way through multiple sales leadership positions, including Shopify, before landing his most recent and current position where he serves today as the CRO at Owner.com. Kyle was also a co-owner of a mixed martial arts academy called OpenMat, and he’s the host of The Revenu...

Jun 11, 202558 min

Building a Sales Community to 10,000+ Members w/ Sam Jacobs, CEO at Pavilion

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Sam Jacobs. Sam graduated from the University of Virginia in 1999 and spent the first couple years of his career as a consulting analyst and finance associate before starting his own music label. He then served as the Managing Director for Gerson Lehrman Group prior to getting into tech sales leadership at Axial, Livestream, The Muse, and Behavox, until starting his most recent and current venture where he serves today as t...

May 29, 202549 min

Mastering LinkedIn and Social Selling w/ Darren McKee

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Darren McKee. Darren started his career in the service industry in 2010 before working his way into corporate recruiting. He then spent time as an Operations Manager before transitioning into sales in 2017 where he worked his way through multiple enterprise AE roles and eventually became the Vice President of Sales and Strategic Partnerships for Skye, until starting his most recent and current venture as the founder of his ...

May 22, 202552 min

Mental Wellness and Sales Leadership w/ Alex Smith, Director of Sales at TestGorilla

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Alex Smith. Alex received her bachelors degree from The University of Alabama in 2012 and then started her sales career at SinglePlatform where we met and worked together in NYC as she quickly rose from a top performing salesperson to sales management positions. After SinglePlatform Alex became the Director of Sales Development at Ritual Hot Yoga, Flexport, and Headspace, until landing her most recent and current position a...

May 10, 20251 hr 7 min

Is Predictable Revenue Dead w/ Collin Stewart, CEO at Predictable Revenue

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Collin Stewart. Collin started his career in 2008 in equipment sales and marketing for 4 years before co-founding his first company VoltageCRM, followed by co-founding his second company Carburetor, where they helped companies build their outbound sales teams based on the Cold Calling 2.0 framework from Aaron Ross’ Predictable Revenue book. In 2014 Carburator merged with Predictable Revenue, leading Collin to his most recen...

Apr 23, 20251 hr 38 min

What is GTM Engineering in B2B Sales w/ Michel Lieben, CEO at ColdIQ

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Michel Lieben. Michel received his bachelor’s degree in economics in 2016 and then started his career as a Marketing Specialist and Growth Marketer for 4 years before starting his most recent and current venture, where he serves today as the Founder & CEO of ColdIQ, an agency that helps B2B companies scale their outbound prospecting activities. Michel is a certified expert with modern growth tools like Clay, Instantly, ...

Apr 03, 202554 min

How to Use ChatGPT in B2B Sales w/ Jake Dunlap, CEO at Skaled

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Jake Dunlap. Jake graduated Mirousi State University in 2003 and then went to ASU for his masters, before starting his career as an Account Manager for the Tampa Bay Devil Rays and Arizona Coyotes. After sports, Jake moved into tech at CareerBuilder.com where he worked his way into sales leadership before becoming the VP of Sales at Glassdoor, Chartbeat, and Nowait, until starting his most recent and current venture as the ...

Mar 27, 20251 hr 9 min

How to Become a VP of Sales w/ Matt Grossbard, VP Sales at Tynrose

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Matt Grossbard. Matt graduated from Roger Williams University in 2013 and then joined SinglePlatform as an entry-level salesperson in July as part of the first new hire class that I taught while serving as their Head of Sales Training. After a year of full-cycle sales, Matt was promoted to Sales Manager and Sr. Sales Manager, where he oversaw a team of 10 direct reports before moving into sales leadership roles at Livestrea...

Mar 13, 20251 hr 14 min

Choosing The Right Sales Employer w/ Ryan Walsh, CEO at RepVue

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Ryan Walsh. Ryan graduated from the University of North Carolina at Chapel Hill in 1999 and then started his career as a Category Manager before getting into Enterprise Sales at ChannelAdvisor, where he worked his way up the ladder to Director, VP, and CRO over a nearly 16 year period, leading the company to $112M in revenue and a successful IPO in 2013. After ChannelAdvisor, Ryan got into consulting before starting his mos...

Feb 27, 202558 min

Becoming CEO of a Startup He Didn't Start w/ Lucas Wilson, CEO at Signpost

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Lucas Wilson. Lucas graduated from Indiana State University in 1997 and then spent the first 13 years of his career in the auto business leading operations and sales for several Ford dealerships, until eventually pivoting into the tech space in 2009 when he started in sales at AngiesList. Since then he climbed the executive ladder across a long list of companies including Monster, Main Street Hub, Homebase, ProSites, and ma...

Feb 20, 20251 hr 11 min

Growing Outreach to $300 Million and AI Agents w/ Manny Medina, Founder of Outreach

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Manny Medina. Manny received his bachelors degree in computer engineering before attending University of Pennsylvania and Harvard University for his MBAs. He then worked in Product Management at Amazon and Business Development at Microsoft before serving as CEO for GroupTalent, but you know him best as the Founder & CEO of Outreach where he served for the past 11 years. With all that experience in the rear view, I’m exc...

Feb 13, 202541 min

From Salesperson to Bootstrapped Founder w/ Joe Brown, CEO at DearDoc

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Joe Brown. Joe graduated from The University of Arizona in 2014 and then joined the sales team at SinglePlatform where we worked together with Lee Rozins, Adam Liebman, and Wiley Cerilli, who I interviewed in previous episodes. Joe rose through the ranks at SinglePlatform from full-cycle salesperson to sales manager and trainer, before moving into a Director of Sales role at health-tech company Simplifeye in 2017, until sta...

Feb 06, 202557 min

Venture Capital vs Bootstrapping w/ Adam Robinson, CEO at RB2B & Retention.com

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Adam Robinson. Adam graduated from Rice University in 2003 and then spent the first 8 years of his career as a Credit Trader for Lehman Brothers and Barclays Capital before bootstrapping his first company Robly to an 8 figure exit in 2021. However, Adam had no down-time because in 2020 he already started building his next company Retention.com which he grew to $20 Million ARR in 3.5 years without raising any capital. Adam s...

Jan 30, 202552 min

The Power of Negotiation w/ Lee Rozins, CRO at Aligned

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Lee Rozins. Lee graduated from Ramapo College of New Jersey and then started his career in Account Management and Business Development for a year and 6 months before starting his journey at SinglePlatform, where we met and worked together, and where Lee climbed the ranks from full cycle AE to Senior Sales Manager over a 4 year and 10 month tenure. After SinglePlatform Lee moved into his first VP of Sales role at Cheetah for...

Jan 23, 20251 hr 23 min

What is Sales Development in 2025 w/ Justin Otley, VP Sales Development at Talkdesk

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Justin Otley. Justin went to Radford University and then started his career as an SDR for Software AG where he stayed for over 10 years working his way up to Sr. Director of Sales Development, until landing his most recent and current position as VP of Global Sales Development at Talkdesk. Sales Development is the most challenging and important aspect of any sales organization, so today’s episode is going to focus specifica...

Jan 16, 20251 hr 20 min

Building SaaS Without Venture Capital w/ Jordan Kennedy, CEO at Jump

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Jordan Kennedy. Jordan studied finance and investment banking at Wisconsin School of Business and then started his career as a financial consultant at a financial services company and then as an investment associate at a family office. He then jumped into the tech world getting into Business Development and Revenue Leadership for companies like Wunderkind, Sawyer, and Botify until starting his most recent and current ventur...

Jan 06, 20251 hr 4 min

Interviewing My First VP of Sales w/ Adam Liebman, VP Sales at Steno

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Adam Liebman, my first VP of Sales who hired me out of my retail job at CVS and trained me into becoming a top salesperson at SinglePlatform. Adam graduated from the University of Missouri-Columbia in 2008 and then started his career in sales at Yext, which was founded by Howard Lerman who I interviewed in episode 15. He was then recruited out of Yext to become the VP of Sales at SinglePlatform, which was founded by Wiley C...

Dec 18, 20241 hr 5 min

Coaching Salespeople at Harvard w/ Lori Richardson

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Lori Richardson. Lori finished high school at 16 and went to the University of Washington where she received her degree in education. She then became a teacher but was quickly discouraged by the limited earning potential and found her way into B2B sales where the sky's the limit. She started at the bottom in SDR and BDR roles, became a full-cycle rep, and then worked in sales leadership for over 18 years before launching he...

Dec 11, 202456 min

How to Win Outbound Sales w/ Jen Allen-Knuth, Founder at DemandJen

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Jen Allen-Knuth. Jen graduated from Penn State University in 2003 and then started her career as an Account Analyst for CEB, where she spent over 14 years crushing her way up the ladder through 8 different sales positions including large enterprise. After CEB Jen spent the next 4 years closing enterprise deals for Challenger, before founding her most recent and current venture DemandJen, where she delivers keynotes and work...

Dec 04, 202457 min

From Football to VP Sales at Pipedrive w/ Sean Evers

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Sean Evers. Sean is from the United Kingdom where he played professional football for 9 years prior to shifting his career into sales, where he started in operations and worked his way up to holding 4 VP of Sales positions, including his most recent and current position as VP of Sales at Pipedrive. One of the most challenging aspects of selling B2B SaaS today is the abundance of competition. It seems like whatever we sell, ...

Nov 26, 20241 hr 10 min

Building and Selling Great Products w/ Andy Mewborn, CEO at Distribute

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Andy Mewborn. Andy studied electrical and computer engineering at Seattle University and then launched his career as an Electrical Engineer. He then founded two companies, Gridlee and Limelite, prior to joining Outreach where he started as an early Product employee, transitioning over 7 years through leading Customer Success, Sales Engineering, and finally as 4x President’s Club winner crushing Enterprise Sales. After Outre...

Nov 20, 202459 min

Sales Development vs Marketing w/ Kyle Coleman, CMO at Copy.ai

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Kyle Coleman. Kyle graduated from William & Mary – Raymond A. Mason School of Business in 2010 and then started his career as an Account Executive at Gyro for 10 months before landing his first leadership position as Sales Development Manager at Looker, where he grew into the Director and Sr. Director of Sales Development over a 6 year tenure. After Looker, Kyle moved on to become the Director of Sales Development &...

Nov 13, 202447 min

Closing Deals vs Leading Teams w/ Anthony Natoli, Account Executive at LinkedIn

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Anthony Natoli. Anthony graduated from the University of Arizona in 2015 and then jumped straight into sales as a BDR for Ethos Lending, followed by a promotion to his first AE role where he earned his way into President’s Club not once, but twice in a row. After Ethos Lending, Anthony moved onto crushing quota at Demandbase, Outreach, and Lattice, followed by a 7 month stint as Head of Sales Development for QA Wolf, until ...

Nov 06, 20241 hr

The Future of B2B Sales w/ Scott Leese, Founder at Surf & Sales

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Scott Leese. Scott graduated from Dominican University of California in 1999 and then went on to earn his Master’s from Arizona State University in 2002. From there Scott launched his career in sales, quickly growing into VP of Sales roles at LeapFish, Democrasoft, and Main Street Hub. Scott then became the SVP of Sales at Outbound Engine and Qualia, prior to going out on his own and founding Scott Leese Consulting, where h...

Oct 30, 202449 min

Scaling Hypergrowth Startups w/ Colin Specter, SVP Revenue at Orum

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Colin Specter. Colin graduated from UC Santa Barbara and then started his career in event management, where he got a taste of sales, customer service, and leading over 100 employees for nearly 7 years. In 2012 Colin pivoted into medical sales and then landed his first B2B SaaS role in 2014 as an SDR at Namely. Quickly becoming the top SDR in company history, Colin received promotions to Account Executive, Regional Sales Man...

Oct 16, 202452 min

Fixing the Broken SDR Model w/ Mark Kosoglow, CEO at Operator.ai

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Mark Kosoglow. Mark graduated from Penn State University in 1998 and then became the General Manager of Nittany Notes where he was responsible for everything from hiring, training, development, inventory management, and of course, sales. After discovering his knack for sales Mark went on to hold two more long-term sales positions before finally landing himself the gig of a lifetime as the VP Sales for Outreach in 2014. Mark...

Oct 10, 202452 min

Selling Spiff to Salesforce for $419 Million w/ Jeron Paul

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Jeron Paul. Jeron studied economics and philosophy at Brigham Young University and then received his MBA at Harvard. After school he spent 3 years as a consultant before starting his first company Boardlink, which was acquired by Thomas Reuters. Jeron then spent 5 years in venture capital before starting his next two companies Scalar and Capshare, both with successful exits. With all of that experience behind him, in 2018 J...

Sep 26, 202444 min

Scaling Gong to $7 Billion Valuation w/ Chris Orlob

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Chris Orlob. Chris studied marketing at Utah Valley University and then went on to start his career at InsideSales.com, after which he started his own company Conversature, which eventually merged with Gong, at which point Chris became the Director of Product Marketing and eventually the Head of Sales where he helped grow the company from $200k ARR to over a $7B valuation in 5 years. In 2022 Chris left Gong to start his cur...

Sep 19, 202447 min

Building a Webflow Agency w/ Stefan Katanic, CEO at Veza Digital

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Stefan Katanic. Stefan is a lifelong entrepreneur. He co-founded Traden Group in 2013, Coinbio in 2017, and White Label Agency in 2019, but his most recent venture is where he truly found his stride. Today Stefan serves as the CEO of Veza Digital, a services business that helps B2B SaaS companies build and operate profitable marketing websites that build awareness, trust, and credibility at scale. They’ve quickly become the...

Sep 07, 202454 min
For the best experience, listen in Metacast app for iOS or Android