How Consumer Behavior Impacts Collections with Maria Douneva

Today on Collecting Thoughts, Christina sits down with Maria Douneva, a Behavioral Science Consultant and Corporate Trainer.

With a Ph.D. in Behavioral Sciences, Maria has spent her corporate life linking the dots between consumer behavior and various business models, seeking to understand how they interact in order to produce the best outcome for both the consumer and the business.

Today, they discuss the world of consumer behavior in the collections space and how analyzing data and behaviors can drastically impact results when reaching out to clients in debt. Maria enlightens on the specific behaviors that may affect the rate of repayment, personalizing communication efforts, and experimental approaches that can help the process.

To learn more or to connect with Maria, head to her LinkedIn: https://www.linkedin.com/in/mariadouneva/?originalSubdomain=de