In the Platform Economy, Upwork Searches for Better Matches in the Cloud

Stephane Kasriel, the CEO of Upwork, the leading platform for freelance labor, considers different pricing solutions and ways to improve the matching process as part of a business model redesign. Harvard Business School professor David Yoffie discusses his case, “Upwork: Creating the Human Cloud” and is joined by Michael Cusumano of MIT Sloan School. Along with Annabelle Gawer, they co-authored the book, The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power.