How Modest Investors Can Still Bet Big

A novel idea: give loyal customers a chance to buy shares in a company they love. That’s the premise behind LOYAL3, which uses the democratizing power of technology to give average investors better access to IPOs. Harvard Business School professor Luis Viceira discusses his case entitled “LOYAL3: Own What You Love” — this novel mission, the huge new market it creates, and the delicate balance of being disruptive but only when necessary.