Fostering Authenticity and Employee Engagement at John Deere

As the first Black female factory manager to lead a John Deere plant, Rosalind Fox must figure out how to build relationships with her staff, who are mostly white men.

Harvard Business School senior lecturer Tony Mayo discusses the pressure on Fox to assimilate into the dominant culture, her decision to lean into her authentic self, and the deep connection between employee engagement and authenticity in his case, “Rosalind Fox at John Deere.”