8. A COLD EMAIL SPECIAL! With guest coach Hillary Wild-Hirons from Black Swan Data!

This episode is a change of approach with John reviewing an award winning cold email from Franki King, Business Development Manager at Black Swan Data!

The body of the emails reviewed are here: 

A cold email:

Subject line: A cold email

Hi {{ contact.firstname }},

How crucial is it for you to unearth unobvious insights that give {{ contact.company }} a competitive advantage?

You probably get an absurd amount of cold emails every day so I'll be brief.

Our proprietary data can predict prioritize, and contextualize consumer trends with unprecedented accuracy (>89%).

After trying every new trend/innovation capability on the market with limited effectiveness, P&G, Kraft Heinz, J&J, McDonald's, and Pladis turned to Black Swan in 2020. They trust our data and foresight expertise to power a single thread of consumer understanding across innovation, marketing, and category strategy.

Do you feel you have everything you need to prioritize the right future growth opportunities at {{ contact.company }}?

Best,

Franki

And

The poem for the CMO at General Mills:

Have you ever imagined a world where

you never missed out on market share?

Where General Mills could not only predict

but prioritize every consumer shift?

It's not enough to know what they're thinking now

You need to see the future: what, why, and, how?

Right now, CPGs lose $3bn a year

because the trends they thought were gold actually disappear.

Would love to chat when you are free

About how to never miss another opportunity

To get in touch with Hillary or Franki, you can find them on LinkedIn, or to see the open roles at Black Swan check out this link: https://www.blackswan.com/live-jobs/ 

If you want your calls, emails or other sales skills reviewed on the podcast you can contact us at [email protected]

If you want private coaching, you can connect with John at https://www.linkedin.com/in/johnrichardson11/