Influential v Popular
Jun 10, 2019•32 min
Episode description
Does listening to The Grateful Dead make you yearn to meet your maker, or do you acknowledge the seminality of their music? Is the term ‘influential’ overused nowadays?
Image: Warner Bros. Records via Wikimedia
Things mentioned in this podcast
- Article analysing influence in pop music https://qz.com/quartzy/1133090/the-most-influential-pop-music-artists-of-all-time-according-to-social-network-analysis/
- Stanford School of Business on social media influencers https://www.gsb.stanford.edu/insights/are-influencers-overrated
- Article analysing survey data about why people follow influencers http://www.olapic.com/resources/consumers-follow-listen-trust-influencers_article/
- Federal Trade Commission reminding ‘influencers’ to disclose sponsorship https://www.ftc.gov/news-events/press-releases/2017/04/ftc-staff-reminds-influencers-brands-clearly-disclose
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