Ashleigh Eisinger talks about the fallout from being laid off from HighSpot and shares her best advice for others caught up in #TechLayoffs. Ashleigh reminisces on what those first few days post-layoff were like, what her job hunt was like and who helped her along the way, and shares some good career news. Don't forget to sign up for our weekly Coffee & Compete Newsletter for your weekly dose of the best competitive content in the business. To subscribe, visit https://klue.com/newsletter Tea...
Mar 17, 2023•16 min
Build content in a silo. Blast it out in an email. Wipe your hands clean. Never look at the content again. This is the biggest mistake you can make as a product marketer and compete pro. So how do you avoid it? In this week's episode, Adam is joined by FloQast's Competitive and Market Intelligence Manager Ashleigh Eisinger for a deep dive into how she increases compete content adoption with her salesforce and end users. Ashleigh shares the five steps she takes to address low content adoption and...
Mar 16, 2023•39 min
Adam is joined by — actually wait — it's not Adam this time. In this episode, Ben takes a turn in the host chair and talks with Imperva's Pat Wall about what it takes to increase sales adoption of competitive intel and compete content in an organization. For a seasoned vet like Pat, he's picked up more than a few best practices on creating a culture of compete at the organization. That's why we brought him on to share 12-ish of his tips and best practices with our audience. Check out our free do...
Mar 08, 2023•33 min
Adam is joined by Alex Salop, Head of Product Marketing at the Arbinger Institute, to talk about his experience integrating win-loss analysis insights into his competitive enablement programs. From enabling his sales teams with better battlecards to finding efficiencies in the sales process, including establishing a better qualification process, Alex has seen it all in his 15+ years in the tech industry. Alex has also written a phenomenal article about his win-loss and compete experience that yo...
Mar 02, 2023•37 min
Peter Mertens ' first win-loss analysis presentation didn't hit the mark. It's not that he didn't bring valuable insights to the table. It's that he brought the wrong insights to the table. He joined Adam to talk about that first miss and what he learned from it, why a quantitative win-loss analysis program was the right choice for his needs, and how a win-loss program can be a boon to your career in compete. Peter is the Director of Market Strategy at Sprout Social. Check out our free downloada...
Feb 22, 2023•40 min
It's the first CE LIVE of the year and it was a beauty! Adam was joined by DoubleCheck Research Director Robyn Welfare and Klue's Competitive Enablement Manager Brandon Bedford to talk best practices for sharing win-loss analysis insights with your executive team. Thanks to everyone who joined the session, participated in the chat, and came on camera to ask their questions! Check out our free downloadable win-loss analysis template for executive summaries and be the hero of your next win-loss pr...
Feb 15, 2023•58 min
Win-loss month is here and we've got one of the best to get it going. Tirrah Switzer is the Sr. Director of Product Marketing at Community Brands, newly transplanted West Coaster, dog lover, and compete expert. She joined Adam to answer listener-submitted win-loss questions. Tirrah is famous within Klue's four walls for having built her compete and win-loss programs at the same time. As you'll see in this episode and throughout the rest of the month, compete and win-loss are two peas in a pod. M...
Feb 09, 2023•32 min
We are back for Season 3 of the Competitive Enablement Show! In the season premiere, founder and managing partner at Fluvio Devon O'Rourke joined Adam to talk about what it takes to create a winning go-to-market motion. Devon shares why it's a mistake to put the cart (your product) before the horse (your GTM motion), why the best leaders understand that decisions are always a two-way door, and why your leadership team needs to understand the market landscape — especially your position relative t...
Feb 02, 2023•34 min
DailyPay's Allegra Ingerson spills all the tea on what it takes to enable sales reps past onboarding in the sixth and final installment of our Compete Week Replay. In this session, Allegra dives into what she does on a daily basis to enable her more seasoned reps with competitive intel. Watch the full presentation on YouTube . Watch the live Q&A on YouTube . Pod Listener Survey: https://forms.gle/zJPZ8dsc6uVAPt4p7 Check out more great compete content like this on the Compete Network . And do...
Jan 31, 2023•33 min
Jenny Sung is the Senior Product Marketing Manager at Algolia; she also writes a best-in-class competitive intel newsletter. In this episode of the Compete Week Replay, Jenny takes us through her best practices for how to write, share and maintain a must-read competitive intel newsletter. Watch the full presentation on YouTube . Watch the live Q&A on YouTube . Pod Listener Survey: https://forms.gle/zJPZ8dsc6uVAPt4p7 Check out more great compete content like this on the Compete Network . And ...
Jan 25, 2023•17 min
Who's going to be in your boat helping you row towards competitive success? In episode four of your Compete Week Replay series, Imperva's Pat Wall breaks down his best practices for presenting a competitive strategy to your leadership team. Watch the full presentation on YouTube . Listener Survey: https://forms.gle/zJPZ8dsc6uVAPt4p7 Check out more great compete content like this on the Compete Network . And don't forget to sign up for our weekly Coffee & Compete Newsletter for your weekly do...
Jan 24, 2023•17 min
LeadIQ's Product Marketing Manager Mitch Comstock takes us through the three primary stakeholder groups you need to influence in order to build and keep momentum in your compete program. Watch the full presentation on YouTube . Watch the live Q&A on Youtube Pod Listener Survey: https://forms.gle/zJPZ8dsc6uVAPt4p7 Check out more great compete content like this on the Compete Network . And don't forget to sign up for our weekly Coffee & Compete Newsletter for your weekly dose of the best c...
Jan 20, 2023•17 min
Workato's Matt Coblentz is the star of episode two of our Compete Week Replay. In this session, Matt takes us through three automation hacks he's developed to help him scale manual tasks — and make his life a whole lot easier. Watch the full presentation on YouTube . Listener Survey: https://forms.gle/zJPZ8dsc6uVAPt4p7 Check out more great compete content like this on the Compete Network . And don't forget to sign up for our weekly Coffee & Compete Newsletter for your weekly dose of the best...
Jan 18, 2023•15 min
For the soft launch of season three of the Competitive Enablement Show, we're taking a look back at some of our favourite sessions from Compete Week 2022. To kick us off, Benevity's Growth and Market Intelligence Manager Tara Scott takes us through her best practices for briefing execs with competitive intel. For Tara, it all comes down to three main components: getting an executive sponsor, building market maps (and keeping them up to date), and cultivating relationships with cross-functional p...
Jan 13, 2023•20 min
Adam rings in the New Year with a look back at the very best of Season 2 of the Competitive Enablement Show with clips from some of our favourite interviews of the year as we start to look ahead at Season 3. But we need your help! Please take five minutes and share your feedback through this survey so we can make Season 3 our best one yet. Listener Survey: https://forms.gle/zJPZ8dsc6uVAPt4p7 Check out more great compete content like this on the Compete Network . And don't forget to sign up for o...
Jan 06, 2023•28 min
Adam is joined by Klue Content Producer Ben Ronald to talk about our recently released Competitive Battlecards Video Series . Ben was the project manager for the video series and spent hours talking to experts about what it takes to build a great battlecard. In this episode, Ben walks us through his five biggest learnings, including why less is more, how structure is everything, and why you need to be telling a story and not just making a point. Click here to check out the entire seven-part vide...
Dec 15, 2022•22 min
Adam is joined by Brian Murray , Partner and COO at Craft Ventures , to answer five burning questions about what it takes to compete in an uncertain economy. As a founding partner at Craft Ventures, a VC firm that has raised over $2 billion and counts more than 200 companies in their portfolio, Brian has a deep understanding of what it takes to compete and win in both good and bad times. He shares why one of the defining features of successful companies and good board meetings is having the puls...
Dec 08, 2022•29 min
It's hard enough getting your compete program off the ground, let alone building and keeping the momentum going in the face of economic slowdowns, layoffs, and reorgs. LeadIQ's Senior Product Marketing Manager Mitch Comstock knows first-hand the challenges of both building and maintaining a compete program. He joined Adam to talk about the three most important stakeholders you need to connect with to give your compete program the best chances of succeeding. Watch the video version of this and pa...
Nov 17, 2022•33 min
Adam is joined by two compete pros at the top of their game — at opposite ends of the competitive enablement partnership. ClickUp's Head of Competitive Intelligence Andy McCotter-Bicknell and Klue Strategic Account Executive Qayam "Q" Noorani talk to Adam about what it takes to enable veteran sellers with competitive intel. A lot of compete pros spend their time onboarding and ramping new reps. But amid economic uncertainty, your company is likely not hiring as many reps. Most importantly, those...
Nov 10, 2022•44 min
Paul Senatori (Lyft, Salesforce, Hubspot) and Tirrah Switzer (Community Brands, Accusoft) join special guest host Brandon Bedford for another edition of Competitive Enablement LIVE! These three compete pros dive into what it takes to bring win-loss insights into your compete program. From how many interviews you should conduct (and how often), the pros and cons of working with a third-party vendor, how to carve out budget for a win-loss program, and much more, Paul, Tirrah and Brandon touch on a...
Nov 03, 2022•1 hr
Win-loss analysis. So hot right now. It's an indispensable primary source of competitive intelligence . But intel without insights is meaningless. So how do you glean and distribute insights across your entire company? Forrester's Derek O'Grady , DoubleCheck CEO Ryan Sorley , and Seismic's Valerie Bonaldo join Klue's Brandon Bedford to break it all down. This episode features the full session recorded at the first-ever Winner's Circle event, including the previously unreleased audience Q&A. ...
Oct 27, 2022•47 min
Dooly CEO Kris Hartvigsen and Klue CEO Jason Smith join Adam for a deep conversation into what it takes to compete and win in recessionary times. Kris and Jason break down why tying your product's value to ROI, deepening your seller's understanding of prospects and competitors, and clearly differentiating is more important than ever. Watch the video version of this and past episodes on Klue's Youtube Channel Check out more great compete content like this on the Compete Network . And don't forget...
Oct 20, 2022•35 min
Salesforce VP of Competitive Intelligence Dan Hamilton and Klue's Sr. Director of Product Marketing Jason Oakley sat down for a fireside chat at last month's Winner's Circle event, powered by the Compete Network . They talked about the importance of building a true partnership with sales, how to be agile and flexible when it comes to differentiation, and how being closer to reality on the ground and in the field with customers gives you the evidence you need to bring your findings and competitiv...
Oct 14, 2022•38 min
Too much competitive intelligence theory, and not enough practical advice. Adam is joined by Thomson Reuters' Zena Applebaum, Sedulo Group's Phil Britton, and Palo Alto's Alysse Nockels to share their experiences writing their upcoming book: The Practical Guide to Competitive Intelligence. Pre-order your copy of A Practical Guide to Competitive Intelligence here . Timestamps: (02:10) Authors' inspiration for writing the book (04:12) Who the book was written for (05:40) Why tactical competitive i...
Oct 06, 2022•24 min
Adam is joined by Salesforce's VP of Competitive Intelligence, Dan Hamilton, and Highspot's Compete Lead, Justin Topliff, for the seventh and final episode of the Klue at IntelliCon Masters Series. Two of the biggest names in compete share what competitive professionals need to STOP doing and how to measure your own compete program's success. Listen to past episodes of the Masters Series and check out more compete content on the Compete Network . And don't forget to sign up for our weekly Coffee...
Sep 15, 2022•24 min
Adam is joined by Culture Amp's Senior Manager of Competitive Intelligence Zaven Gabriel and Veeam Software's Sr. Director of Competitive Intelligence Pierre Hiller for the sixth episode in the Klue at IntelliCon Masters Series. Listen as Zaven Gabriel (1:39) shares his best advice for competing pros working at small and large companies. Then, Pierre (7:42) talks about the evolution of compete that he's witnessed in his ten-plus years in the space. Listen to past episodes of the Masters Series a...
Sep 08, 2022•24 min
Adam is joined by Molly Gallaher Boddy, the former Senior Competitive Intelligence Manager at Datto, who shares her best practices for supporting product teams and product launches with competitive intelligence. Listen and learn how Molly's main priority is to be a trusted consultant serving her stakeholders' goals and KPIs. Watch the video version of this and past episodes on Klue's Youtube Channel Check out more great compete content like this on the Compete Network . And don't forget to sign ...
Sep 01, 2022•45 min
Adam is joined by Freshworks' Director of Competitive Intelligence & Communication Tracy Berry for the 50th (!!) episode of the Competitive Enablement Show. In this very special episode, Tracy walks Adam through her tried and tested 30-60-90 day roadmap for launching a compete program. Watch the video version of this and past episodes on Klue's Youtube Channel Check out more great compete content like this on the Compete Network . And don't forget to sign up for our weekly Coffee & Compe...
Aug 25, 2022•48 min
Adam is joined by Klue's Competitive Solutions Specialist Hunter Sones for a deep dive into the Know. Say. Show. framework of building battlecards. Hunter explains why having a framework is important, what he sees as some of the biggest gaps in most battlecard content, and why content reliability is so important. Read more about the Know. Say. Show. framework on our blog https://klue.com/blog/battlecard-best-practices Check out more great compete content like this on the Compete Network .And don...
Aug 18, 2022•15 min
Adam is joined by Datto's Director of Competitive Intelligence Dustin Ray and former Executive Director at SCIP Cam Mackey for this fifth episode in the Klue at IntelliCon Masters Series. Listen to Dustin talk about what he sees as the best organizational fit for a compete team, how he measures his team's success, and what kind of session he would lead at next year's IntelliCon if asked (01:12). Then Adam and Cam talk about the changes Cam has seen in competitive intelligence over the past decad...
Aug 11, 2022•24 min
