Episode 94: 2Selfs Change with Barry Borgerson

On today’s episode, I had the pleasure of meeting and speaking with Dr. Barry Borgerson. Barry is a pioneer in developing a comprehensive theory to understand and manage our many hidden mental mechanisms including those that create involuntary habits (auto-behaviors) and automatic thought patterns (auto-contexts) that control "soft" success factors in business. On this episode we touch on the outlines of 2Selfs Theory, which Barry developed when his old interest became an object of intense study. His intense study became a passion and eventually he became convinced he had to share his insights into how to maximize the effectiveness of our automatic activities, and decided to retire early from a lucrative executive career to pursue creating 2Selfs Theory. Enjoy the discussion. Learn more at: https://www.2selfs.com/