Can the Advertising Industry Lead a Path Towards Net Zero?

The advertising industry has been hugely effective in driving the growth that has contributed to the climate crisis we now face and is instrumental in creating unsustainable consumption. In this episode we meet the agents of change within the industry who seek to catalyse advertising's climate transition towards halving emissions by 2030. They call themselves Purpose Disruptors and their vision is an advertising industry transformed in service to a thriving future.

Host: Dr. Dave Robbins, School of Communications DCU

Guest Interviewer:  Pat Brereton, Professor Emeritus at DCU

Guests: Laura Costello, Strategy Director of Purpose and Planet Projects in Think House, and Ireland lead for Purpose Disruptors 

Lisa Merrick Lawless, co-founder and director of Purpose Disruptors in UK

Emer Fitzmaurice, Head of Planning at Folk Wunderman Thompson, and part of the Purpose Disruptors team in Ireland

Thomas Geoghan, Strategy Director in PHD Media and team member of Purpose Disruptors Ireland

This episode was recorded at IMMA at the Earth Rising Festival 2023