Episode 103: 3 Reasons we get Stuck Creating Content Welcome to episode one-hundred and three of the Cocktails & Content Creation Podcast! For this episode, we’re going to share 3 reasons why we get stuck creating content. In our one-hundred and third episode you’ll learn: 3 reasons why we get stuck creating content How developing your message can help to inspire you and inform your content How prioritization comes into play when it comes to dedicating what is important to you Why outsourcin...
Jan 19, 2023•14 min•Ep. 103
Episode 102: Why you should be regularly performing audits in your business/brand Welcome to episode one hundred and two of the Cocktails & Content Creation Podcast! For this episode, we’re chatting about why you should be regularly performing audits in your business/brand. In our one-hundred-and-second episode you’ll learn: What audits you should be performing on your business/brand How an audit can help you determine where you should be spending your time/money How Jessie and Kate both per...
Jan 12, 2023•21 min•Ep. 102
Episode 101: 2023 Goals Welcome to episode one hundred and one of the Cocktails & Content Creation Podcast! For this episode, we’re going to take a look at our goals for 2023. In our one hundred and first episode you’ll learn: Why it is so important to set goals for your business Ways to discover what goals are right for you What goals Kate has set for her business, both as an influencer and freelance writer What goals Jessie has set for her photography business Why it’s important to spread ...
Jan 05, 2023•28 min•Ep. 101
Episode 100: 100th Episode! Welcome to episode one hundred of the Cocktails & Content Creation Podcast! For this episode, we’re going to take a look back at the major lessons we’ve learned over the last 99 episodes. In our one hundredth episode you’ll learn: What we’ve learned from all of our great guests Where we see the show going in 2023 What we’re looking for in future guests - click here to email us your pitch! Thanks for Listening! Join our Facebook Community for more tips and tricks o...
Dec 15, 2022•20 min•Ep. 100
Episode 99: Reworking your content pillars Take 2 Welcome to episode ninety-nine of the Cocktails & Content Creation Podcast! For this episode, we’re going to take a look at the content pillars for our co-host Kate Andrews’ blog. In our ninety-ninth episode you’ll learn: What content pillars are and how they can inform your content strategy How Kate is updating her pillars to feel more aligned with her content and brand Examples of how Kate will create content based on her new pillars Thanks...
Dec 08, 2022•26 min•Ep. 99
Episode 98: 2023 Marketing Trends Welcome to episode ninety-eight of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about the marketing trends that are going to be dominating 2023 with Renee Perkins of Nantucket Island Marketing. In our ninety-eighth episode you’ll learn: The social media marketing trends that dominated 2022 How those trends are going to evolve in 2023 How paid ads have changed with social media Why authenticity on social media will be key in...
Dec 01, 2022•43 min•Ep. 98
Episode 97: Showing Gratitude on Thanksgiving Welcome to episode ninety-seven of the Cocktails & Content Creation Podcast! For this episode, we’re sharing what we’re grateful for in life, as well as in our careers as entrepreneurs, in honor of Thanksgiving. Thank YOU for Listening! Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram . Until next time, cheers to your next cocktail and ...
Nov 24, 2022•22 min•Ep. 97
Episode 96: All the Latest Instagram Updates Welcome to episode ninety-six of the Cocktails & Content Creation Podcast! For this episode, we’re going to give you a rundown of all the latest updates to Instagram. In our ninety-sixth episode you’ll learn: New tools that Instagram is rolling out for content creators How Instagram is trying to keep people on the app with these new features How some of their new features will help creators make money Resources: @mosseri on Instagram (Adam Mosseri...
Nov 17, 2022•22 min•Ep. 96
Episode 95: Reworking your Content Pillars Welcome to episode ninety-five of the Cocktails & Content Creation Podcast! For this episode, we’ll take a look at our co-host, Jessie Wyman’s content pillars for her photography business. In our ninety-fifth episode you’ll learn: What content pillars are and how they can inform your content strategy How Jessie is updating her pillars to feel more aligned with her content and brand How subtopics come into play when considering your pillars Examples ...
Nov 10, 2022•23 min•Ep. 95
Episode 94: The Future of Content Creation with the Emergence of AI Welcome to episode ninety-four of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about The Future of Content Creation with the Emergence of AI with Dave Snyder of CopyPress . In our ninety-fourth episode you’ll learn: What Artificial Intelligence (AI) is and how it relates to content creation The cons of AI and the dangers of using it to churn out more content How AI can impact the value of o...
Nov 03, 2022•42 min•Ep. 94
Episode 93: Can you Manifest Money? Welcome to episode ninety-three of the Cocktails & Content Creation Podcast! For this episode, we’re going to get a little deep and discuss the question, can you manifest money? In our ninety-third episode you’ll learn: How you can still manifest without being super woo-y How niching down can lead to more sales Why being open is key to money manifestation How continuing to put in the work can create more leads, which can equal more sales/income Thanks for ...
Oct 27, 2022•16 min•Ep. 93
Episode 92: How to Prep your Holiday Content Welcome to episode ninety-two of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to prep your holiday content from both an influencer’s point of view, as well as a photographer who works with seasonal brands. In our ninety-second episode you’ll learn: What you need to keep in mind when preparing for holiday content Why starting early can help you in the end and tips to make sure you don’t miss out! Why sta...
Oct 20, 2022•13 min•Ep. 92
Episode 91: Dealing with Hustle Culture and the Girlboss Label as an Entrepreneur Welcome to episode ninety-one of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to deal with hustle culture and the girlboss label as an entrepreneur. In our ninety-first episode you’ll learn: Trends we are seeing and why hustle culture and the girlboss label can be detrimental How both Jessie and Kate have been shying away from hustle culture How remembering your “why...
Oct 13, 2022•18 min•Ep. 91
Episode 90: How to Deal with Burnout as a Content Creator Welcome to episode ninety of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to deal with burnout as a content creator with Nina Hendrick of Nina Hendrick Home. In our ninetieth episode you’ll learn: What brought Nina to the breaking point How she came to know that it was okay to take a break How taking some time can help to spark creativity What she would have done if not able to step fully a...
Oct 06, 2022•40 min•Ep. 90
Episode 89: Common Mistakes Creatives make with Pricing Welcome to episode eighty-nine of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about common mistakes creatives make with pricing with the self-proclaimed pricing queen, Jasmine Parasram. In our eighty-ninth episode you’ll learn: The difference between charging your worth and charging your value The common mistakes that creatives make with their pricing How we can gain the confidence to price our value ...
Sep 29, 2022•52 min•Ep. 89
Episode 88: How to Cold Pitch your way to Success Welcome to episode eighty-eight of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to cold pitch your way to success with Naomi Olasoji of Boundless Studios . In our eighty-eighth episode you’ll learn: What brand strategy is and why it is so important to your business How persistence is key when it comes to cold-pitching Why you need to consider the needs of the prospective client How remembering your...
Sep 22, 2022•39 min•Ep. 88
Episode 87: 8 Legally Protectable Parts of a Blog and Reasons to Copyright Your Website Welcome to episode eighty-seven of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about the 8 legally protectable parts of a blog and reasons to copyright your website with Maria Spear Ollis of Spear IP . In our eighty-seventh episode you’ll learn: Where on your website you can protect your blog from copyright infringement How to copyright materials What elements are pro...
Sep 15, 2022•39 min•Ep. 87
Episode 86: All About Licensing - Using Canva and Music in TikToks and Reels for Business Legally Welcome to episode eighty-six of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about using Canva and music in TikToks and Reels for business legally with Maria Spear Ollis of Spear IP . In our eighty-sixth episode you’ll learn: The ways you may have been using Canva and audio on TikTok and Reels illegally Why the account types matter (creator, business and perso...
Sep 08, 2022•33 min•Ep. 86
Episode 85: Is it Worth Creating an Online Course? Welcome to episode eighty-five of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about whether or not it is worth creating an online course with Katy Miller of The Miller Social . In our eighty-fifth episode you’ll learn: The 3 courses you need for your business Why you shouldn’t start a course when you’re just getting into business How to tell if you’re ready to start a course Useful systems and apps for cou...
Sep 01, 2022•40 min•Ep. 85
Episode 84: How do I know if it’s time to niche down my audience? Welcome to episode eighty-four of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how do you know if it’s time to niche down your audience with Jessica Freeman of Jess Creatives . In our eighty-fourth episode you’ll learn: The benefits of niching down including the ability to make more money How niching down can help your website’s SEO Why you should start with a broader focus and then nic...
Aug 25, 2022•44 min•Ep. 84
Episode 83: How to Find Inspiration as a Content Creator Welcome to episode eighty-three of the Cocktails & Content Creation Podcast! In this episode, we’re chatting about how and where we find our inspiration. In our eighty-third episode you’ll learn: Where we look to for inspiration when we’re feeling stuck How to use Google to get inspiration How you can break one piece of content into smaller bites to keep your content fresh with inspiration may be lacking How to avoid copying when lacki...
Aug 18, 2022•24 min•Ep. 83
Episode 82: How to create quality content to promote your next event Welcome to episode eighty-two of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to create quality content to promote your next event with Hayley Denker of Hayley Denker Marketing . In our eighty-second episode you’ll learn: How to start thinking about marketing your next in-person event How making your content and personalizing your event to your intended audience can make all the ...
Aug 11, 2022•38 min•Ep. 82
Episode 81: How to use content marketing to supplement your paid traffic Welcome to episode eighty-one of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to use content marketing to supplement your paid traffic with Hayley Denker of Hayley Denker Marketing . In our eighty-first episode you’ll learn: The difference between organic content marketing and paid traffic Why knowing your goal is important when starting with paid traffic How a content market...
Aug 04, 2022•40 min•Ep. 81
Episode 80: How to Outsource your Blog Content Welcome to episode seventy-four of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to outsource your blog content. In our eightieth episode you’ll learn: Why you should be blogging and what it can do for your business When it’s time to outsource your blog Why you should hire someone who’s willing to learn your brand Why you should expect to still spend some time on your blog content even with a blog writ...
Jul 28, 2022•27 min•Ep. 80
Episode 79: Kate’s Reels Experiment Results Welcome to episode seventy-eight of the Cocktails & Content Creation Podcast! In this episode, we’re chatting about Kate’s Reels experiment and how it turned out for her. She’s giving us all the details including specific numbers on her engagement, the number of followers she gained, and how she kept it up. In our seventy-ninth episode you’ll learn: How Kate posted nothing but IG Reels for 20 days Her results from the first 20 days What she learned...
Jul 21, 2022•21 min•Ep. 79
Episode 78: Kate’s Reels Experiment Welcome to episode seventy-eight of the Cocktails & Content Creation Podcast! In this episode, we’re chatting about Kate’s Reels experiment and how she plans on posting nothing but reels for 20 days! In our seventy-eighth episode you’ll learn: Instagram has allocated money to creators to create Reels on the platform How to recreate Kate’s process to post nothing but Reels on your Instagram Why you don’t have to create a bunch of new material How to use wha...
Jul 14, 2022•17 min•Ep. 78
Episode 77: How this Business Owner Empowers her Clients through Transformational Photography Welcome to episode seventy-seven of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how you can find empowerment through your content creation with empowerment specialist and photographer, Ria MacKenzie . In our seventy-seventh episode you’ll learn: How finding your niche can empower your own work and provide a great client experience How fostering a community i...
Jul 07, 2022•43 min•Ep. 77
Episode 76: All things Influencing Welcome to episode seventy-six of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about all things influencing with influencer and founder of Wave Collective , Robbin Mangano . In our seventy-sixth episode you’ll learn: What an influencer manager does When and more importantly why you should consider hiring an influencer manager What brands are looking for when seeking influencers for a campaign and what they may find value i...
Jun 30, 2022•48 min•Ep. 76
Episode 75: How to be your own Hype Person Welcome to episode seventy-five of the Cocktails & Content Creation Podcast! In this episode, we’re chatting about why you need to be your own hype person and how to do it. In our seventy-fifth episode you’ll learn: Easy ways to hype yourself up Why entrepreneurs need to act as their own hype person How being able to share your accomplishments can help you land your next gig Why staying in your lane can be helpful in acknowledging your truth Tips to...
Jun 23, 2022•22 min•Ep. 75
Episode 74: 3 Things to Consider Before Leaving Your Full-Time Job Welcome to episode seventy-four of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about 3 Things to Consider Before Leaving Your Full-Time Job with Rachel Burke of Bookkeeping by Burke . In our seventy-fourth episode you’ll learn: The pros and cons of staying at your full-time job and pursuing your passion as a side hustle When you should consider going FT with your side hustle The risks of le...
Jun 16, 2022•46 min•Ep. 74
