Last week, I worked with Erin Young to uncover an authentic way to convey her marketing message without creating confusion or compromising authentic connection. And, we referenced the work of Marisa Corcoran quite a bit during our conversation. In particular Marisa’s super smart approach to storytelling in your copy. She calls it The Story Strip Down and it’s a method I rely on quite a bit. So, this week, I figured we should re-air one of our early episodes back when this show was still called T...
Nov 20, 2022•44 min
Today’s episode will help you leverage two important marketing skills. Narrating + Story telling. That’s what my guest, Erin Young discovered when we dove into her Signature System to uncover the simplest and most compelling way to convey her message in her marketing. Now I know that narrating and story telling sound like they’re the same thing, but they’re different in this context. Narrating occurs when you explain exactly what you’re doing while it’s happening. Storytelling helps your audienc...
Nov 13, 2022•47 min
Today is the day you and I are finally going to launch that Youtube channel we’ve both been thinking about. My guest is Malasia Johnson whose superpower is helping creators build a life they want and entrepreneurs become known on YouTube. Malasia and I got right down to business because… Selfishly, I’ve always wanted to be one of those coaches with a beautiful weekly longform youtube series shot in HD with a big production crew and all the bells and whistles. Which is precisely why I don’t have ...
Nov 06, 2022•31 min
What do you say when someone asks you what you do? A lot of coaches over explain. Or they speak in Coachy language instead of real world language. Or even undersell the value their work has on the world. I know I’m guilty of that last one. And so was today’s guest, Brandon Wilcox who has spent most of his life developing a deep and meaningful spiritual practice. And today, Brandon helps his clients truly transform their lives by sharing the tools he’s cultivated over the years. Brandon’s work is...
Oct 30, 2022•53 min
We’re going to talk about the most important thing you can do to sign more clients. It’s kind of obvious… and yet… it’s THE THING that most of us go out of our way to avoid. I have a little confession for you about today’s episode…but first, let me introduce our guest. Julie Scott helps stuck, uninspired, people pleasing women infuse their lives with optimism to find new meaning & purpose so they can confidently make the rest of their life the *best* of their life. v And a couple of months ago, ...
Oct 23, 2022•1 hr
If you have plans to scale with a course, you definitely want to tune because that’s exactly what today’s guest came in to discuss. Suzette Mullen helps LGBTQ+ folx make time to raise their voices, write their stories, and become published authors. And Suzette’s vision is to build a year long mentorship program similar to my program The Hive. Yet.. Suzette is well aware that a large portion of her audience may need a bit of a starter course before they’re ready to commit to a year long program. ...
Oct 16, 2022•54 min
Welcome to the fifth and final bonus episode this week. And I’ll just get right into it… I think it's time for each and every one of us to normalize the rollercoaster. This is something we really really strive to do inside of The Hive. For a whole host of reasons, but namely, the online industry really does not normalize the rollercoaster. Think about any sales page you've ever looked at, they tend to feature the massive amount of money someone earned in the shortest amount of time. So if you're...
Oct 07, 2022•16 min
Welcome to episode 4 in our special 5 part series. All week, I’m reflecting on some of the lessons I’ve learned and observed this year inside of the Hive. Today, I want to talk about making mistakes. More specifically, how doing something wrong is actually required in order to get it right? And I get it, ok? Honestly, saying that makes me gag a little bit because I don't like making mistakes, especially in front of people. But the truth is that, by being an entrepreneur, we’ve actually signed up...
Oct 06, 2022•20 min
We are back with another bonus episode today! My goal is to help you learn from some of the lessons I’ve observed this year inside of the Hive and, of course, doing the work inside of my own business. On Monday we talked about the importance of solving the right problems. And Tuesday we talked about the value of centering the client whenever you feel stuck rather than centering yourself Well, today we'll talk about my favorite thing… …habits! I love habits. They are so boring and uncool. But the...
Oct 05, 2022•19 min
We are dropping into your podcast feed all week long with quick bonus episodes designed to reveal themes and lessons that I have observed this year inside of The Hive. Yesterday, we talked about the importance of solving the right problems. Today we will talk about what is probably my number one lesson of the whole year. Which is why— as values-driven coaches — we have to center the client instead of ourselves. I first started talking about this in relation to sales calls… If you're nervous when...
Oct 04, 2022•22 min
Happy October — This is the time of year where I know for me and so many other coaches start to dream, plan, and prepare for the year to come. So to help you make next year a breakthrough year in your business I've cooked up 5 bonus episodes that we will drop each day this week! And today is all about how to know you are solving the right problems in your business We are rolling out these special episodes for 2 reasons: 1. To help you think differently about your business than you have in the pa...
Oct 03, 2022•27 min
Today, we’re going to talk about visibility… which is a priority and an obstacle for a lot of the coaches I meet when they join the Hive. You know you need to put yourself out there in order to attract clients. Yet putting yourself out there can feel scary. So perfectionism steps in… …Or imposter syndrome… …Or the countless distractions that keep us all playing small. Well, my guest today has a solution for you. Her name is Adela Hussain who is the founder of Starts Ups & Co and is a master at h...
Oct 02, 2022•35 min
As coaches, we’ve all had those moments where we’ve held ourselves back. Whether it’s fear, perfectionism, distraction, or overwhelm… as humans, we’ve all been there. It’s painful, especially when we know we’re doing it, yet we just can’t seem to break free from our sabotaging behaviors. This episode is one of my favorites because we tackle self-sabotage head on. Now, this episode originally aired what feels like a lifetime ago… and I’m bringing it forward today for 3 reasons First, and most imp...
Sep 25, 2022•44 min
Do you ever feel like people love the work you do, yet nobody wants to pay you for it? That was the case for today’s guest, Jill Valdez. Jill loves helping small business owners bring out the best in their teams to optimize performance and productivity. In fact, Jill loves helping people so much that she’s always giving her services away for free. So, Jill needed some concrete tools to move out of the ‘free help zone’ and into the hired consultant zone. Our conversation was so much fun because b...
Sep 18, 2022•25 min
Today's episode is the second in a special 4 part series where I’ve chosen some of my favorite, most impactful episodes to highlight. We’ve put this series together because let’s face it… 125 episodes is no small feat and, especially if you’re new around here… some of these conversations are too valuable NOT to share with you again. We also want to highlight some of the episodes included in our freshly minted and fully updated quiz results from the Super Power Quiz. If you haven’t taken the quiz...
Sep 11, 2022•49 min
Today’s episode is the first in a special series we will roll out this month. Now that we are 125 episodes in and our audience has grown significantly, I wanted to revisit some of my favorite early episodes because they’re just so jam-packed with value and I’m willing to bet you haven’t had the chance to hear them yet. So, for the next 4 weeks, we’re going to feature some updated episodes designed to help you in four key areas: —List building —Client Attraction —Sales —Confidence Each episode yo...
Sep 04, 2022•41 min
What are you known for? When it comes to your work as a coach, how would your audience complete this sentence? Oh… I know them… they’re the __________________ coach. That blank… is really important. And if your marketing is at all confusing, you’ll get a different answer to that exercise from every person you ask. Especially if you have a wide range of expertise. And, if your audience is confused about what it is you do… they’re going to be confused about whether or not to hire you. But there’s ...
Aug 28, 2022•54 min
Today, let’s take our conversation about mini courses even further. My guest today is Jodi Geline who helps women eliminate bloat once and for all. Jodi healed her own chronic bloat and IBS years ago and it was then that she realized how important mindset, inner work, and spiritual healing are to your health. And this message is one Jodi works to share with her clients. But here’s the thing… Jodi knows A LOT. She’s studied A LOT. And… it’s been a long time since she struggled with bloating, dige...
Aug 21, 2022•44 min
My guest today is Li Huo who helps exhausted Health Care Professionals find fulfillment and joyful purpose again in their career so that they can enjoy their lives now instead of waiting until retirement. So, Li came into our conversation with a big bright idea to offer up one time paid workshops to her audience in order to accomplish three goals: 1: Li’s audience doesn’t really understand coaching, so she wanted to create a way to give them a taste of her work in order to help them see the valu...
Aug 14, 2022•48 min
My guest today, Tirrell Cherry, uses tools such as hypnosis, meditation, breathwork & tarot to help clients create breakthroughs and gain clarity on what shifts are asking to be created. Tirrell is obsessed with manifestation and loves helping spiritual entrepreneurs who want to unlock the confidence to step into a leadership role as a healer and build a thriving business that supports the life they dream of living. During our conversation, Tirrell and I talk about the dance between manifesting ...
Aug 07, 2022•38 min
As your business grows, here’s what you can expect… An ebb and a flow. You will enter into big periods of expansion when you put yourself out there in a bigger way, or you launch a course, or hire a team… expansion is all about growing. But there’s an equally essential phase that supports expansion. And that’s containment. If all you do is grow grow grow, you’ll eventually burst. Containment phases in your business allow you to catch your breath, get your systems in place, and grow internally al...
Jul 31, 2022•39 min
Here’s a question for you. What’s the point? The online space offers up countless strategies you could implement in your coaching business to bring in more clients. But what’s the point? This is a crucial question you must ask yourself before you take on any marketing strategy. If you don’t, you could end up being really busy… doing a lot of work.. And even generating results. But those results may not bring you any closer to your big goal if you don’t connect the dots directly between your mark...
Jul 24, 2022•43 min
Today’s episode was so much fun to record and I cannot wait for you to dive in! My guest is Stephanie Dethlefs. She helps writers who have a story on their heart find clarity and accountability so they can finally write their novels. Stephanie is ready to introduce power groups to her community. And, well, I love designing power groups! That’s one reason this episode was so much fun for me! So, what are power groups exactly? That’s the term we use inside the Hive for small group coaching. And St...
Jul 17, 2022•53 min
Today’s episode is REALLY going to inspire you! My guest is Monique Bryan who is pretty much a branding genius. And in this episode, we’ll dive into the what, why and how behind your personal brand. Now, if like me, you sometimes wonder if you’re cool or different enough to even have a personal brand, Monique is the PERFECT person to convince you otherwise. We talk about: —why every coach needs a personal brand —how your brand infuses every single piece of your marketing —how to embrace your bra...
Jul 10, 2022•40 min
Today, we’re going to talk about marketing. Listen, I believe that marketing should never leave a bad taste in your mouth. And my guest, Christina Smith, agrees. She’s also really clear that she doesn’t want to spend all of her time marketing instead of coaching. So together we started to create a marketing plan designed to leverage what’s already working in her business and eliminate all of the extras. Let me introduce you to Christina Smith. She helps women build authentic confidence so they c...
Jul 03, 2022•1 hr
This week we’re going to take our course launching conversation even further with my guest, Matthew Eriksen. Matthew is a very gifted designer and brand expert. He helps service-based entrepreneurs put themselves out there with a clear, confident, and cohesive brand so they can spend less time worrying about the look and feel of their business and more time doing what they love. Matthew really wants to help as many purpose driven business owners as he can and he understands that not everyone is ...
Jun 26, 2022•51 min
This episode dives into one of my favorite things to teach about. Course Launches. This might surprise you because we don’t talk about course launching very often on this show, but launching is actually one of my super powers. But there’s a good reason why this show doesn’t over-emphasize course launches. And that’s because too many experts in the online space tout the myth that anybody can just use your life experience to create a course and once you do… it’ll somehow miraculously just sell and...
Jun 19, 2022•51 min
Today’s bonus episode will take the quiz conversation we started on Sunday’s episode even further because my favorite Quiz Expert will share some important things to consider before you design a quiz. So, let me introduce Chanti Zak. Chanti is a business growth coach, strategist, and agency owner sometimes lovingly known as the quiz queen (though she doesn’t *really* call herself that), she’s the Chief Evangelist at Interact, mom of 3, and an amateur homesteader. Today, Chanti and I will talk ab...
Jun 16, 2022•41 min
We are back to talk some more about lead magnets and today we’ll get pretty specific and focus on how to design a quiz. My guest today is Valerie Recore. She helps overwhelmed moms spend quality time with their families without feeling pulled in too many directions, giving them a sense of control over their days without guilt or chaos. And Valerie wants a lead magnet that’s easy for her audience to engage with and doesn’t just contribute to their very long to-do list. And I think we came up with...
Jun 12, 2022•55 min
Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?). 1. Join the Pod Squad : Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad 2. Check Out the Hive : The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from th...
Jun 05, 2022•53 min
