159. Launch Your Course in 3 Phases

Hey there.  I’m Dallas Travers. Thanks for tuning in to coaches on a mission.  I created this show to help you - a values driven coach build a business that makes a difference - for your clients, for you, and for the people you love in your life.

One thing I say often is that you cannot build a business with free stuff you find on the internet.

That includes this podcast - even though every episode is rich with insight and tangible actions… it’s not the same as following a structured, proven, values-aligned path that leaves out all the guesswork.

Which is why I’d love to invite you to apply to join The Hive.  This is a year long mentorship program designed to give you the step by step tools and actions you need to really do this coaching thing.

If that sounds dreamy… I can’t wait to talk with you.  You can apply to join the hive and book a 1:1 call with me directly at dallastravers.com/apply.

Now… let me introduce you to today’s guest.

Janet Fox is a published author and a book coach who helps kidlit authors build their story-telling confidence so they can achieve their dream of writing a novel.

Janet’s private client roster is pretty full so she’s ready to create a course so she can help even more people.

So, Janet and I talked through whether or not she’s ready to launch a course, how to co-create a course with students instead of waiting to launch a finished product and hope folks buy it, and who the ideal client for her course truly is.

This conversation is jam-packed with action steps you can apply to your own business.

If expanding beyond 1:1 coaching is on your to-do list this year, get ready to take some notes and apply the 3x course strategy on your own.

TIMESTAMPS

04:00 Janet explains her business and her goal with this coaching session

07:20 Dallas defines what it truly means to scale your business

08:15 Dallas and Janet determine that Janet’s business can actually support a course launch

11:00 Dallas summarizes the process thus far.

13:55 Dallas summarizes Janet’s vision

14:40 Janet and Dallas discuss delivering content in real time vs an evergreen fashion

15:00 Dallas explains the 3x course strategy for course creation/delivery

16:35 Phase 1: Deliver the course LIVE (Low tech, high touch)

19:35 Phase 2: Deliver the course in pre-recorded modules and training with live Q&As

25:40 Phase 3: Launch course if completely self-guided

30:35 Dallas and Janet identify the ideal client for this course

35:05 Dallas and Janet discuss rolling enrollment for the course

38:35 Dallas summarizes steps to follow before you scale your business:

42:20 Dallas describes steps to build your launch plan:

1. Design/outline the actual course/program while you build your list

2. Pick a launch date

3. Back into your promotions calendar for 90 day launch preparation

46:00 Dallas describes the 90 day launch preparation steps at a high level

49:45 Janet and Dallas discuss the webinar content

CONNECT WITH JANET:

INSTAGRAM: https://instagram.com/janetsfox/

TWITTER: https://twitter.com/janetsfox

FACEBOOK: https://facebook.com/AuthorJanetFox/

CONNECT WITH ME:

INSTAGRAM: https://.instagram.com/dallastraversbizmentor/