Coach2Scale: How Modern Leaders Build A Coaching Culture - podcast cover

Coach2Scale: How Modern Leaders Build A Coaching Culture

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Welcome to Coach2Scale - How Modern Leaders Build Coaching Cultures Join Host Matt Benelli for conversations with management professionals in B2B companies who share the belief that effective coaching improves the performance of every team member. Our mission is to help leaders become better coaches. Coach to Scale is sponsored by CoachEm, the world's first AI coaching execution platform that leverages evidence-based coaching to increase quota attainment.

Episodes

Coaching ↔️ Two Way Street - Derek Bates - Coach2Scale - Episode # 66

Today, Matt discusses the significance of building coaching cultures with sales leader Derek Bates, VP of Northeast Sales at Alteryx. They delve into the myths of sales coaching, the importance of efficiency and work-life balance, and Derek's unique 3-P (People, Process, Performance) framework. Derek shares insights from his extensive career at Oracle and how he has applied those experiences at Alteryx. Additionally, they touch on personal stories, including Derek's college baseball coach's infl...

Nov 19, 202446 minEp. 66

From Hamster Wheel to High Performance - Mark Roberge - Coach2Scale - Episode # 65

In this episode of Coach2Scale, Matt Benelli sits down with Mark Roberge, the founding CRO of HubSpot and the Co-Founder of Stage2 Capital. They discuss innovative approaches to sales coaching, including the importance of focusing on the percentage of reps hitting quota and why new reps should not shadow top performers. Mark shares insights on proactive coaching methods and the significance of data in diagnosing sales issues. They also talk about Stage 2 Capital, a fund that leverages the expert...

Nov 12, 202426 minEp. 65

Consistency, Urgency & Lombardi’s Lessons - Pat Deskin - Coach2Scale - Episode # 64

In this episode of Coach2Scale, Matt speaks with Pat Deskin, Chief Revenue Officer at NewStore, to debunk the myth that senior sales reps don't need coaching. Pat emphasizes the importance of consistent one-on-ones, urgency in sales, and the integration of people and process to scale companies successfully. The discussion also explores Pat's influential experiences and favorite coaching philosophies from Vince Lombardi. Takeaways: Ensure that even your most experienced reps receive consistent co...

Nov 05, 202434 minEp. 64

Empathy Isn’t Easy, Accountability Isn’t Optional - Jill Harris - Coach2Scale - Episode # 63

In this episode of Coach2Scale, Matt Benelli engages in a thought-provoking conversation with Jill Harris, VP of Sales for North America at GoTo. Jill shares her insight on balancing empathy and accountability in sales coaching. She emphasizes the importance of asking the right questions and fostering a collaborative environment when it comes to sales leadership. Jill introduces her Sales Coaching Plan, which focuses on co-creating solutions and addresses the root causes of underperformance. The...

Oct 29, 202442 minEp. 63

Don’t Wait to Lead - Steve Boss - Coach2Scale - Episode # 62

Today host Matt Benelli engages in a thought-provoking conversation with sales leader Steve Boss. The discussion spans a variety of topics, including effective sales coaching, the challenges of transitioning to management, and the importance of self-advocacy and mentorship. Highlighting the significance of managing both up and down within an organization, the episode provides practical advice on being solution-oriented and proactive. Steve emphasizes the vital role of authenticity, empathy, and ...

Oct 22, 202438 minEp. 62

Potential Realized, Impact Delivered - Michelle Benfer - Coach2Scale - Episode # 61

In this episode of Coach to Scale, host Matt Benelli interviews Michelle Benfer, the SVP of Revenue at Bill.com. Michelle shares insights on leadership, coaching, and the shift from a linear career perspective to a portfolio approach. They delve into the importance of developing teams, breaking free from the 'sink or swim' mentality, and using data and scorecards to enhance sales performance. Michelle emphasizes the significance of unlocking potential in team members, leveraging AI for productiv...

Oct 15, 202446 minEp. 61

Transforming Sales From Enablement to Behavior Change - Jerry Pharr - Coach2Scale - Episode # 60

In this episode of Coach2Scale, Matt Benelli talks with Jerry Pharr, Head of Global Commercial Operations & Excellence at Varicent. As a former salesperson who shifted to sales enablement, he now focuses on behavior change rather than just learning outcomes. Jerry shares insights on building coalitions of willing managers, leveraging technology for sales transformation, and driving performance through actionable frameworks. The discussion highlights the importance of focusing on behavior cha...

Oct 08, 202452 minEp. 60

Q3 Top 10 Takeaways - Coach2Scale - Episode # 059

Today we have a special episode. Host Matt Benelli discusses the top ten takeaways from the twelve guests featured on Coach2Scale this quarter. Grab a coffee and listen to this episode, which highlights the key advice proven sales leaders have implemented in order to craft better, stronger teams. You don’t want to miss this! Episodes Mentioned Justin Michael https://coach2scale.transistor.fm/episodes/combining-science-psychology-and-persistence-justin-michael-coach2scale-episode-048 Lisa McLeod ...

Oct 01, 20249 minEp. 59

The Goldilocks Zone of Sales - Mark Kosoglow - Coach2Scale - Episode # 058

For today’s episode, Matt Benelli is joined by Mark Kosoglow, a seasoned sales leader and coach. Mark emphasizes the importance of teaching solid techniques from the start and argues against the belief that more activity is better. Instead, he advocates for better quality coaching. The discussion covers the significance of hiring for traits over skills, the pitfalls of lazy management, and the need for personalized outreach in sales. They also discuss the concept of customer-led growth, methods ...

Sep 24, 202448 minEp. 58

Climbing the Career Jungle Gym - Tanya Faddoul - Coach2Scale - Episode # 057

In this episode of Coach2Scale, host Matt Benelli engages with Tanya Fadool, VP of Customer Innovation at DocuSign, to discuss her unique career journey likened to a 'jungle gym'. Tanya shares valuable insights on the significance of diverse teams, imposter syndrome's impact, and innovation's vital role in sales. They also discuss the importance of internal and external networks, effective mentorship, and strategies for leveraging AI in sales. Tanya emphasizes leadership's role in nurturing dive...

Sep 17, 202453 minEp. 57

Coaching, Commitment, & Authenticity - Baron Baptiste - Coach2Scale - Episode # 056

In this week’s episode of Coach to Scale, host Matt Benelli interviews Baron Baptiste, Founder of Baptiste Power Vinyasa Yoga and host of the Disrupt the Drift Podcast! Baron shares his journey from growing up with America's yoga pioneers to becoming a peak performance specialist for the Philadelphia Eagles and a successful author. He discusses the importance of authenticity, vulnerability, and commitment in leadership and coaching. Baron also provides insights on why leaders struggle with accou...

Sep 10, 20241 hr 3 minEp. 56

Coaching is a Two Way Street - Satya Bhandary - Coach2Scale - Episode # 055

In this insightful episode of Coach2Scale, host Matt welcomes Satya Bhanday, SVP and Global Head of Modernization at MLogica. Satya shares his extensive experience in building and leading teams across the globe, including his time at Oracle and NIIT. The conversation delves into the myths of one-way coaching and the importance of a two-way learning process. Satya emphasizes the significance of accountability, trust, and transparency, summarizing his leadership framework as 'AT&T'. He also di...

Sep 03, 202456 minEp. 55

AI - Your Replacement or Your Edge? - Ben Rey - Coach2Scale - Episode # 054

In this episode of Coach2Scale, Matt welcomes Ben Ray, the Chief Revenue Officer at TeikaMetrics. Ben explores and debunks the myth that only one personality type is successful in sales, emphasizing the value of diverse skill sets and approaches. The conversation moves to changes in the sales profession post-pandemic, touching on the hybrid and remote work models, and their implications for team dynamics and client interactions. Ben shares his beliefs on personalized training, leveraging tools l...

Aug 27, 202449 minEp. 54

Words Matter - Mike Sadler - Coach2Scale - Episode # 053

In this episode of Coach2Scale, Matt interviews Mike Sadler, the Senior Vice President and General Manager of the Americas at SimilarWeb. They discuss common myths in sales leadership, such as the misconception that cold calling is dead and the importance of having a system and process in place. Mike emphasizes the significance of direct communication, gaining buy-in from the team, and spending time with high-potential team members. He also shares his experiences with mentorship, the impact of c...

Aug 20, 202451 minEp. 53

If You Aren’t Falling Down You Aren’t Trying - Mark Niemiec - Coach2Scale - Episode # 052

In this episode of Coach2Scale, join Matt as he sits down with Mark Niemiec, Chief Revenue Officer at SalesLoft, to explore why selling is not the primary role of a salesperson. Mark shares insights on redefining the core responsibilities of sales teams, emphasizing problem-solving, active listening, and relationship-building. Drawing on his extensive experience from companies like Cisco and Salesforce, Mark debunks common myths about sales and highlights the significance of Maslow's hierarchy o...

Aug 13, 202452 minEp. 52

Transparency In Action - Charlie Kennedy - Coach2Scale - Episode # 051

In this episode, host Matt sit down with Charlie Kennedy, a renowned sales leader from the UK, to discuss his transparent and authentic approach to leadership. Charlie shares his insights on the three essential elements for thriving in a decentralized command structure: resourcefulness, resilience, and empowerment. He debunks the myth of the lone wolf salesperson, emphasizing that sales is a collaborative team effort. Charlie also dives into the challenges and opportunities of leading and sellin...

Aug 06, 202453 minEp. 51

Livin’ The Dream- Bob Bennett - Coach2Scale - Episode # 050

In this episode, Bob Bennett, a seasoned entrepreneur, Founder and former CEO of Microfridge, Invoice Cloud, and EngageSmart, delves into the crucial role of luck in success and life. He shares insights on dispelling the myth that only extroverted individuals can excel in sales, emphasizing the power of building rapport. Bob articulates strategies for effective sales management, including the importance of embracing awkwardness and fostering trust. He discusses his leadership philosophy centered...

Jul 30, 20241 hr 2 minEp. 50

Leader Playbooks - Tony Rodoni - Coach2Scale - Episode # 049

In this insightful episode, Matt sits down with Tony Rodoni, a revered sales leader and operating partner at Bessemer Venture Partners, to discuss the nuances of successful sales leadership. Tony shares his thoughts on the importance of empowering teams, documenting guiding principles, and the pitfalls of micromanagement. They explore myths in sales coaching, the dynamics of talent magnets and coaching trees, essential leadership lessons, and the evolving role of AI in sales. Tony also delves in...

Jul 23, 202456 minEp. 49

Selling With Noble Purpose - Lisa McLeod - Coach2Scale - Episode # 048

In this episode of 'Coach2Scale, host Matt interviews Lisa McLeod, an acclaimed author and founder of McLeod & More Inc. Known for her work on integrating purpose into sales strategies. Lisa discusses the myth that top salespeople are solely motivated by money. She emphasizes that high performers are driven by a desire to improve the lives of their customers. The conversation delves into distinguishing between reactive and assertive sales approaches, the concept of 'noble purpose,' and how o...

Jul 16, 202454 minEp. 48

Curiosity + Persistence = Success - Justin Michael - Coach2Scale - Episode # 047

In this compelling episode of Coach2Scale, Justin Michael discusses the key principles and methodologies that have driven his success in the sales world. He dives into topics like the amygdala's role, heuristics, and the law of attraction in sales. Justin also shares his views on common myths in the sales profession, the significance of leaving voicemails, and how personalized coaching can elevate sales teams. Additionally, Justin explores unconventional methods like the impact of music and slee...

Jul 09, 202454 minEp. 47

The Missing Ingredient in GTM Success - Colum Lundt - Coach2Scale - Episode # 046

In this episode of 'Coach2Scale,' host Matt Benelli is joined by Colum Lundt, co-founder and CEO of CoachEm. They delve into the significant gap in sales coaching and how CoachEm seeks to bridge this divide. Colum explains the critical difference between coaching and managing, emphasizing the importance of focusing on behaviors rather than just outcomes. The discussion also highlights the application of causal AI in improving quota attainment for CoachEm's clients. Takeaways: ~ Invest in Manager...

Jul 02, 202443 minEp. 46

Leading in Uncertain Times - Alix Douglas - Coach2Scale - Episode # 045

In this episode of Coach2Scale host Matt welcomes Alix Douglas, Group Vice President, Partner Solutions at ServiceNow. Alex shares her extensive leadership experience from tenures at Microsoft, Oracle, and Salesforce. Debunking the myth of fear-based leadership, Alex discusses why long-term performance requires inspiration and purpose rather than fear and pressure. Highlighting the psychological and physical effects of fear-driven environments, she emphasizes the importance of leading with convi...

Jun 25, 202449 minEp. 45

Modern Social Selling Tactics - Mandy McEwen - Coach2Scale - Episode # 044

Host Matt Benelli and guest Mandy McEwen, a renowned expert in social selling and LinkedIn strategies, discuss the importance of building coaching cultures within organizations. Mandy shares her journey from digital marketing to becoming a thought leader in social selling, debunking common myths, and emphasizing the importance of consistency over quantity in content posting. She also offers actionable tips for optimizing LinkedIn profiles, engaging with prospects meaningfully, and leveraging vid...

Jun 18, 202447 minEp. 44

Listening, Curiosity, and Leadership - Rob Merklinger - Coach2Scale - Episode # 043

In this engaging episode, Matt sits down with Rob Merklinger, an experienced leader with a rich background from companies like Oracle and Barracuda. The conversation delves into the significance of listening and curiosity in leadership and sales. Rob shares valuable insights on hiring talent from non-traditional backgrounds and discusses the impact of organizations like the MOM Project. He emphasizes the importance of staying humble, asking for help, and continuous improvement—getting 1% better ...

Jun 11, 202444 minEp. 43

Curiosity Over Confidence - David Priemer - Coach2Scale - Episode # 042

In another amazing episode of 'Coach2Scale', host Matt welcomes David Priemer, the Founder and Chief Sales Scientist at Cerebral Selling. David, who has also written two insightful books on sales and sales leadership, shares his insights on the importance of curiosity and empathy in the realm of sales. The discussion explores common myths in sales leadership, the pitfalls of directive leadership styles, the profound power of building trust and relationships within teams, and actionable framework...

Jun 04, 20241 hr 2 minEp. 42

Coaching Winning Teams: The “IT” Factor - Matt Benelli - Coach2Scale - Episode # 041

In this episode, Matt explores the dynamics of building and leading a successful sales team by drawing insights from the Boston Celtics' consistent performance. He discusses key challenges such as balancing performance metrics with personal and professional development and offers three actionable strategies for managers to achieve this balance: integrating development goals into key interactions, providing ongoing training and mentorship, and creating a supportive and collaborative environment. ...

May 29, 202410 minEp. 41

Leading from the Field - Brendan Caleca - Coach2Scale - Episode #040

Today's guest leads the customer success, sales and business development strategy for customers across North America. He is the Vice President of Enterprise at JFrog. Please welcome Brendan Caleca. In this insightful podcast episode, the host Matt sits down with Brendan. He elaborates on the necessity of genuine curiosity and building solid relationships for successful sales. The discussion dives deeply into effective discovery processes, uncovering mutual activity plans, and why skipping steps ...

May 21, 202457 minEp. 40

Impossible is Nothing - Ollie Quittek - Coach2Scale - Episode # 039

On this week’s episode of Coach2Scale, Host Matt Benelli sat down with senior leader Ollie Quittek, CRO and Founding Member at Viio.io. Ollie emphasizes how the notion of "impossible" is more of a mental barrier than an actual limit. He discusses his personal and professional growth, highlighting the importance of internalizing a mindset where challenges are viewed as opportunities. Matt and Ollie delve into the world of sales, discussing common myths and the realities of achieving goals against...

May 14, 202454 minEp. 39

Don’t Sell It Alone - Doug May - Coach2Scale - Episode # 038

Today’s guest is a sales leader with an incredible track record with high-growth SaaS companies including Splunk, Databricks, Datadog, and many more. Doug May is the Senior Vice President of Productivity at Harness. Doug joins Host Matt Benelli to share why the best sellers quarterback their team to win deals, how to plan your career at every stage, and where to look for your personal and professional development. Takeaways: Solo achievement in sales is a fallacy. By leveraging team capabilities...

May 07, 20241 hr 4 minEp. 38

Training Doesn’t Stop - JR Butler - Coach2Scale - Episode # 037

Today’s guest has had an incredible journey over his career, going from playing college hockey to becoming the CRO of Pillir. JR Butler is the CEO and founder of Shift Group, which helps transition elite athletes and veterans to become dialed in as sales professionals. JR joins Host Matt Benelli for a deep dive into the continuous nature of training and development, why leaders need to really understand what motivates their team members, and the importance of authenticity in leadership. Takeaway...

Apr 30, 202449 minEp. 37
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