55. Scaling Agile Marketing using SAFe

With Melissa Reeve, Co-Founder of the Agile Marketing Alliance

In this episode, we discuss: 

• An Overview of the Scaled Agile Framework (SAFe) which is used to scale agile within an organisation

• Some key principles of SAFe including the principle of organising agile teams around delivered value

• How multiple agile teams can perform work in strategic alignment using Agile Release Trains and Product Increment Planning. 

• The Weighted Shortest Job First (WSJF) prioritisation tool used in SAFe (but has application to marketing teams whether they are using agile or not)

• Investments that marketing teams/organisations must make to scale agile marketing successfully.

Enjoy the show!

P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with Melissa, with all the tips and strategies laid out in an easy-to-read format. 

References

• The Scaled Agile Framework 

• The Agile Marketing Manifesto

Contact Melissa Reeve

• Find Melissa on LinkedIn and mention you heard her on the podcast. Find out more about the Agile Marketing Alliance

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This podcast was produced by Ty Hayes and edited by Lewis Hallam.