CMO Convo

How B2B marketing is getting closer to sales, customers, and revenue, with Carlota Feliu

What happens when marketing stops being a support function and starts driving revenue? In this episode, Carlota Feliu, Head of Marketing at HP, shares how modern B2B marketing is evolving — closer to sales, closer to customers, and much closer to impact. Carlota unpacks the blurred line between ABM and demand gen, the real meaning of marketing-sales alignment, and how AI is (and isn’t) changing how we work. If you're a marketing leader or aspiring to be one, this conversation is packed with hard...

Marketing in the age of AI: Strategy, trust, and execution, with Gregg Johnson

How is AI really changing marketing? In this episode of CMO Convo, Invoca CEO Gregg Johnson shares hard-earned wisdom from decades in tech, offering a grounded, strategic view of AI’s role in modern marketing. From consumer trust and data privacy to agentic AI and personalized brand experiences at scale, Gregg dives into the real blockers, opportunities, and human implications of AI adoption. Whether you're a CMO, marketer, or tech-curious leader, this conversation offers practical takeaways and...

"Not more ideas. More execution" | Sustainable revenue growth in marketing, with Sushovan Saha

In this episode, Sushovan Saha, Head of Marketing at Attentive.ai, breaks down how modern marketing leaders can drive real business impact by working backwards from revenue, aligning with sales, and rethinking the KPIs that matter. If you're tired of measuring success with page views and vanity metrics, this one’s for you. ✅ In this episode, you’ll learn: Why "page views" and "open rates" don’t cut it anymore How to reverse-engineer your funnel based on revenue goals The rise of sales enablement...

Rethinking attribution: How to prove marketing ROI, with János Moldvay (Funnel)

In this episode, János Moldvay, VP of Measurement at Funnel.io, breaks down the future of marketing intelligence: how to build trust in your data, measure brand impact, and move beyond outdated models. From triangulated measurement strategies to making marketing a true revenue driver, this is essential listening for CMOs, performance marketers, and data-curious creatives alike. In this episode, you’ll learn: → Why last-click attribution is useful, but flawed → How to measure brand marketing when...

How influencer marketing can be a revenue driver, with Tanya Alain

In this episode of CMO Convo, host Michal Lasman speaks with Tanya Alain, VP of Marketing at Upfluence, about the evolution of influencer marketing into a true revenue-driving channel. Tanya shares how her early experiences in PR and communications at L’Oréal laid the groundwork for a career now centered around creator marketing. She explains that influencer marketing is no longer about vanity metrics like impressions or reach, it’s about measurable business outcomes, from conversions to ROI. Ta...

Building TRUST and credibility | A guide to affiliate marketing with Emmet Gibney, CEO at Rewardful

We sat down with Emmet Gibney, the CEO of Rewardful, to uncover the transformative power of affiliate marketing in the B2B SaaS landscape. Emmet shared his insights on how affiliate marketing has evolved, moving beyond its reputation and becoming a trusted and effective channel for B2B companies.

The CMO Survival Guide with Asaf Rothem, VP of Marketing at Investing.com

In this episode of the CMO Convo podcast, host Michal Lasman sits down with Asaf Rothem, VP of Marketing at investing.com, to discuss the CMO Survival Guide for 2025. Asaf shares his insights on the common misconceptions that leaders have about marketing, and how this often leads to failure. He emphasizes the importance of aligning marketing efforts with broader organizational goals, and provides strategies for handling the pressure to deliver short-term results.

Align your company culture with your brand | With Noel Hamill, Global CMO at ParcelLab

In this episode of CMO Convo, we sit down with Noel Hamill, the Global CMO at ParcelLab. Noel shares his insights on the importance of brand identity and how to cultivate a strong internal culture that supports and amplifies a company's brand.

NO more buzzwords | How to be a "get stuff done" CMO with Norman Rohr, CEO at finway

Join Norman Rohr, CEO of finway, as he breaks down the REAL playbook for marketing leaders in 2024. In this eye-opening episode of CMO Convo, we dive deep into: ✅ How to balance strategy and execution when budgets are tight ✅ The truth about AI's impact on marketing ✅ Why the "player-coach" approach is your secret weapon ✅ Navigating economic uncertainty without losing your mind Whether you're a startup marketer or a seasoned CMO, this conversation is packed with hard-earned wisdom that will tra...

Budget battles and brand balance with Steve Keifer, CMO at Ordway

In this episode of CMO Convo, host Michal Lasman sits down with Steve Keifer, CMO at Ordway. They dive deep into the challenges of marketing budgeting and how CMOs can effectively communicate marketing metrics and performance to key stakeholders like the CEO, CFO, and board. Steve shares his approach to balancing long-term brand building initiatives with short-term demand generation, as well as practical tips for advocating for marketing resources and collaborating with cross-functional leaders ...

Connecting with customers in a digital world with Bonnie Habyan

As the CMO at X-Caliber, Bonnie Habyan brings over 20 years of marketing experience, offering insights into how marketing leaders can bridge the gap between technology and creativity to maintain meaningful customer relationships. In this episode of CMO Convo, hosted by Michal Lasman, they dive into the importance of understanding customer journeys, integrating AI tools without losing creativity, and navigating the increasingly complex marketing tech stack.

How Paula Catoira leverages cross-functional experience

Join us as we explore how Paula Catoira's journey empowers her to align teams, adapt to challenges, and create impactful marketing strategies. In this episode of CMO Convo, we sat down with Paula Catoira, CMO of Reach3 Insights and Rival Technologies. With a rich background spanning engineering, product marketing, and strategic planning, Paula shares how her cross-functional experience has shaped her leadership style and driven marketing success.

How purpose-driven marketing drives ROI with Chloe Petherick

Join Michal Lasman, a global marketing leader, as she delves into a candid conversation with Chloe Petherick, the Global Head of Brand and Communications at Unispace. Discover Chloe's unique perspective on the transformative power of branding and how it can drive organizational alignment, customer loyalty, and bottom-line results.

Achieving MAXIMUM Growth with AI | Interview with Peter Isaacson, Chief Marketing Officer at Invoca

In this special edition of CMO Convo, brought to you by Invoca, we sat down with Peter Isaacson, CMO at Invoca, to discuss the findings from Invoca's latest AI and B2C Marketing Report. Additionally, Peter shares his unique perspective on the rapid evolution of marketing technology and the growing optimism around AI's impact on marketing efficiency, effectiveness, and ROI. The discussion delves into how AI is reshaping the relationship between sales and marketing teams, driving greater alignment...

Using data and AI to foster collaboration | Interview with Julia Goebel, CMO at Komodo Health

In this insightful episode, brought to you by Invoca, we sit down with Julia Goebel, the Chief Marketing Officer of Komodo Health, a leading healthcare technology platform. Julia shares her unique perspective on the evolving role of marketing in the healthcare industry, highlighting the importance of data-driven insights, AI-powered tools, and cross-functional alignment. Discover how Julia and her team are leveraging innovative technologies to transform the way healthcare stakeholders understand...

Using LinkedIn as a communication channel with Ilja Freund, Comms Lead at Cisco

In this episode of CMO Convo, host Michal Lasman sits down with Ilja Freund, the Lead Communications and PR Manager at Cisco Germany. They dive deep into the evolving role of LinkedIn as a strategic communication and marketing channel for both personal and corporate branding.

The EVOLVED role of the CMO | Bridging the gap between efficiency and innovation with Jean Lawrence

In this dynamic episode, brought to you by Invoca, we sit down with Jean Lawrence, the Chief Marketing Officer at Nokia Cloud and Network Services. Jean shares her extensive experience in B2B technology marketing and the unique challenges of aligning marketing with a rapidly evolving, high-tech business. Jean discusses how she fosters collaboration between marketing, sales, and product teams to deliver a cohesive customer experience.

Automation and Innovation: Is AI a creativity booster or buster?, with Janina Abou Al Ward

Can AI replace human creativity in marketing? In this episode of CMO Convo, we dive into that burning question with Janina Abou Al Ward, Senior Product Marketing Manager at Retresco. Janina shares her frontline perspective on the opportunities and challenges of using generative AI in marketing. We explore whether AI can truly match the limitless creativity of the human mind, and discuss real-world examples of AI-powered campaigns - both successful and problematic.

DITCH the frankenstack | How to use AI to streamline your workflows with Elaine Zelby, TofuHQ

Tired of juggling a million different marketing tools? In this special episode of CMO Convo, brought to you by TofuHQ, Join us as we chat with Elaine Zelby, Tofu's CRO and Co-founder, about how AI can help simplify your marketing tech stack and streamline your workflows. Elaine shares her insights on overcoming the challenge of 'Frankenstacks' - those bloated, unwieldy collections of point solutions that haunt so many marketing teams.

Ramon Soto | CMO Convo | Breaking barriers with purpose-driven marketing

In this episode of CMO Convo, we had the pleasure of speaking with Ramon Soto, the Chief Marketing Officer at Northwell Health. Ramon shared his journey into healthcare marketing and delved into the innovative strategies Northwell is using to engage with consumers and differentiate itself in a competitive market.

Kelly Hopping | Aligning sales and marketing | CMO Convo

It's one of the most common problems in marketing, particularly in SaaS: How do you get your sales and marketing function in alignment? No organization wants to have their sales and marketing teams toiling away in silos, failing to communicate on key strategies and initiatives. misaligned goals lead to poor lead nurturing, and that has a very obvious negative impact on conversion. But how do you get sales and alignment in order? That's what we wanted to find out. So, we sat down with seasoned ma...

Amanda Cole | How CMOs can keep up with AI innovations | CMO Convo

Matt Sutton | Keeping your disruptor edge | CMO Convo

Morgan J Ingram | The most important people for driving growth | CMO Convo

Jim Kraus | Modern buyer personas for modern marketing | CMO Convo

Adam Azor | Your game plan for the end of third-party cookies | CMO Convo

Elyse Winer | Making some noise about sustainability | CMO Convo

Tim Hines | The power of entrepreneurial mindsets for CMOs | CMO Convo

Sarah Roberts | Human connection: the top priority for CMOs in 2024 | CMO Convo

Lori Goode | Goodbye, 2023. Hello, 2024. | CMO Convo