Security Marketing? Every Product Needs a Story! - podcast episode cover

Security Marketing? Every Product Needs a Story!

Jul 06, 202124 minSeason 1Ep. 21
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Episode description

Guest:

  • Kelly Anderson, Head of Product Marketing, User Protection Services @ Google Cloud

Topics:

  • What is marketing, really? Why is it sometimes reviled by the technologists?
  • What makes a great marketer in cloud security?
  • What’s different about cloud security marketing, as opposed to regular old on-premise security marketing? Is there still FUD in the cloud?
  • Which things are the easiest or hardest to do in Google Cloud Security marketing?
  • How do you talk about products so they stand out from the noise?
  • How’s Google Cloud marketing helping our users stay ahead of the adversaries?

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Security Marketing? Every Product Needs a Story! | Cloud Security Podcast by Google - Listen or read transcript on Metacast