SaaS marketing flywheel with Henni Roini

Guest bio

Henni Roini is a marketing manager at Hubspot, in Dublin.

She’s passionate about providing excellent customer experiences by implementing cohesive strategies inside and outside the organization.

She’s a Full-stack marketing professional skilled in managing and growing new businesses and projects from startup to success, specializing in SaaS marketing.

Her expertise includes online marketing, sales, and marketing alignment, co-marketing, business development, conversion optimization, lead generation, and project management.

Henni is originally from Finland, where she had the chance to interact with startup communities such as Slush, Startuplifers, and more.

Quote

“I feel that marketing should really work with the full flywheel.

So what this means is that you should be working with sales and service on making sure that your organization is aligned internally, so that you can actually present that unified customer experience externally.” Henni Roini

Timestamps:

• 0:50 Speakers introduction
• 1:49 What does SaaS Marketing mean?
• 3:13 Henni's role
• 4:17 What is Hubspot?
• 5:45 Marketing at Hubspot
• 10:40 Hubspot Academy
• 13:54 What’s enjoyable about SaaS Marketing?
• 16:07 Key skills to work in SaaS as a marketer
• 17:51 The marketing space in the organization
• 20:07 What is enablement content?
• 26:15 Henni's favorite new tech
• 29:00 Henni's favorite Sci-fi tech
• 30:20 Diversity and inclusion
• 31:55 How to lift others up
• 33:42 Community shout-outs
• 35:02 Episode Wrap-up

Connect with Henni on:

• https://twitter.com/henniroini
• https://www.linkedin.com/in/henniroini

Links mentioned in the Episode:

• “How to buy cloud” Episode**:** https://cloudgossip.net/episodes/how-to-buy-cloud
• HubSpot academy course: inbound marketing https://academy.hubspot.com/courses/inbound
• Gong software: https://www.gong.io/
• CX Spotlight event: https://cxspotlight.com/
• A startup community in Finland https://www.slush.org/

Connect with Cloud Gossip on:

• https://www.cloudgossip.net
• https://www.linkedin.com/company/cloud-gossip
• https://twitter.com/CloudGossipnet

Connect with Annie on:

• https://twitter.com/AnnieTalvasto
• https://www.linkedin.com/in/talvasto​/

Connect with Karl on:

• https://twitter.com/karlgots
• https://www.linkedin.com/in/karlots​/

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