Clients from Content - podcast cover

Clients from Content

Josh Spector
Clients From Content is a no-fluff podcast that gives you proven strategies to get more leads, sales, and customers from the content you create. In each episode, you get to eavesdrop as content strategist Josh Spector coaches one of his clients on how to use content to grow their business and accomplish their goals.
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Episodes

How To Use Content To Get Clients (In 30 Minutes A Day)

What to do if you only have 30 minutes a day to create content. My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/ Things you'll learn in this episode: 00:00: Introduction 03:00: What a content library is and why you need one 15:00: The only types of social posts that matter 17:00: What I'd do if I only had 30 minutes a day for 30 days to build a content library 27:00: How content about a non-client can get you a dream client 33:00: 5 subtle ways to refe...

Jul 23, 202556 minEp. 113

A landing page expert reveals how to boost your conversions!

Landing page tips for headlines, design, copy, and more. My free Clients From Content newsletter --> https://fortheinterested.com/subscribe-yt/ 9 things you'll learn in this episode: 00:00: Introduction 05:00: How to figure out what people need from your landing page 08:00: The most important question to ask yourself about your landing page 12:00: The most common mistake when it comes to social proof 15:00: How to create urgency on a landing page (without being dishonest) 19:00: A review of w...

Jul 09, 202544 minEp. 112

Surprising strategies for focus, newsletter growth, and LinkedIn

A behind-the-scenes peek at advice I gave my Clients From Content members. 00:00: Introduction 03:00: The hard truth you need to accept to be productive 04:00: The magic of a one-item to-do list 10:00: How to celebrate a newsletter milestone in a way your readers will care about 14:00: A clever way to get your readers to share your newsletter 19:00: How to use a 3 bucket content strategy when you have two different target audiences Join 32,000 subscribers who read my newsletter --> https://fo...

Jun 25, 202527 minEp. 111

LinkedIn: Secrets no one shares

8 LinkedIn strategies to get more reach and clients. More LinkedIn tips in my newsletter: https://fortheinterested.com/subscribe-yt/ 00:00: Introduction 01:00: What the LinkedIn algorithm measures 03:00: Your LinkedIn connections are probably hurting your reach 05:00: Why you should engage with your own posts 08:00: What kind of images to use to get more reach 10:00: How to use LinkedIn search to grow your following 12:00: The surprising truth about sharing links in posts 14:00: The importance o...

Jun 11, 202521 minEp. 110

How to improve your course launch plan

Listen in as I review a client's course launch plan. My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/ Things you'll learn in this episode: 03:00: 7 key concepts to remember when promoting a course 10:00: How to improve the headline on your sales page 15:00: Words to avoid on your sales page 19:00: A more powerful way to talk about the topic of your course 23:00: A clever way to use a LinkedIn poll to promote your course 27:00: How to write promotional ...

May 28, 202546 minEp. 109

3 business growth questions I've never answered before

Including one that's going to make you jealous. Get a free Clients From Content skill session --> https://fortheinterested.com/subscribe-yt/ Things you'll learn in this episode: 01:00: How to make the most of free time in your business 04:00: A simple way to get someone to promote your newsletter every month 08:00: How to get someone you meet in person to subscribe to your newsletter 11:00: A ridiculous thing you can do to make it easier for people to 14:00: The most important shift to make o...

May 14, 202533 minEp. 108

A sales coach's shocking approach to sales

What to do (and not do) on your next sales call. My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/ Things you'll learn in this episode: 1:00: How to avoid the 4 most common sales call mistakes 4:00: A perception-shifting definition of "sales" 11:00: Why every sales meeting should end early 13:00: How to approach a sales call with someone who isn't aware of what you do 17:00: Why you don't need to transition into an actual sales "pitch" 25:00: How to app...

Apr 30, 202546 minEp. 107

A beginner's guide to cold outreach

How to find and reach out to people you want to hire you. My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/ Things you'll learn in this episode: 5:00: The most important factor in cold outreach success 8:00: How to use the concentric circle approach to cold outreach 12:00: A 6-step plan to find your ideal clients 14:00: An AI prompt that will help you find clients 21:00: The 6 most common cold email mistakes 25:00: How to write a cold email subject line...

Apr 16, 202549 minEp. 106

People like your content. Now what????

What to do when people enjoy your content. My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/ Things you'll learn in this episode: 02:00: The first two questions to ask yourself about your content 06:00: Why I changed the title of my podcast 18:00: 2 growth questions every content creation should ask themselves 19:00: 5 ways to clarify who your content is for 25:00: How I use my podcast to get clients 31:00: How to create a growth loop for your podcast 3...

Apr 02, 202557 minEp. 105

Selling a course? Try these tactics.

How to get feedback, improve your course sales page, and surface buyers. My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/ Things you'll learn in this episode: 01:00: How to get feedback from course buyers 05:00: What to say to get more people to fill out a survey 09:00: How I'd rewrite a course sales page 11:00: The dangers of using the word "learn" 24:00 When to share your personal story with your audience (and when not to) 27:00: The email subj...

Mar 19, 202541 minEp. 104

A beginner's guide to starting and growing a newsletter

How to set a newsletter up and get your first 100 subscribers. My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/ Things you'll learn in this episode: 04:00: The first big decision to make when you build an email list 08:00: 5 things to consider when choosing an email service provider 17:00: Why you don't need to be intimidated by the technical process of setting up a newsletter 24:00: How to handle email addresses you collected before you had an email l...

Mar 05, 202557 minEp. 103

How to sell paid partnerships - even with a small audience

A step-by-step guide from someone who got me to buy one. My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/ Things you'll learn in this episode: 02:00: The difference between a paid partnership and traditional ads 13:00: The most important thing NOT to do if you offer paid partnerships 14:00: The first 3 things to do if you want to offer paid partnerships 23:00: What to include in a partnership proposal 27:00: Partners aren't paying for what you think th...

Feb 19, 202552 minEp. 102

How to get more buyers (10 expert tactics)

How to get your ideal clients to buy. My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/ 12 things you'll learn in this episode: 04:00: The most important thing to learn when interviewing your customers 09:00: How to apply the "jobs to be done" theory to your product 13:00: The difference between understanding buyers and understanding why they bought a product 19:00: How to combine customer research with customer conversations you already have 24:00: The...

Feb 05, 20251 hr 4 minEp. 101

How To Go From Content Creator To Media Empire

This is how you build a media company. My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/ Things you'll learn in this episode: 00:00: Introduction 07:00: How to use emotional brainstorming to create a successful newsletter 13:00: Two newsletter format that work in any niche 18:00: 4 ways to create a newsletter/social media flywheel 30:00: Never be the only evangelist for your brand 32:00: 5 times you need to be visible as a founder (even if you're not th...

Jan 22, 202554 minEp. 100

Creative ways to monetize your content

A crash course in content monetization. My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/ Things you'll learn in this episode: 00:00: Introduction 01:00: How to monetize your audience when there's no obvious product to sell them 11:38: What to do if you have multiple different business ideas within the same niche 18:35: How to balance your high-ticket and low-ticket offers 26:27: How to start selling sponsorships To connect with Josh Spector: Newsletter...

Jan 08, 202534 minEp. 98

How To Get Your Ideal Client's Attention

Struggling to get the right clients? This can help. My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/ 8 things you'll learn in this episode: 00:00: Introduction 02:00: Why you need to be careful what you optimize for 05:00: 6 things to do if your audience isn't growing 09:00: 6 simple ways to borrow other people's audiences 20:00: Everyone falls into one of two categories when it comes to audience growth 24:00: The biggest reason an audience doesn...

Dec 18, 202459 minEp. 97

Design Tips for Non-Designers

Simple ways to improve the look of your creations without hiring a designer. My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/ 8 things you'll learn in this episode: 02:00: How to audit your current designs in 10 minutes 05:00: How to choose fonts and colors 11:00: An unexpected place to find design inspiration 17:00: The 3 biggest decisions to make when designing your brand 25:00: The one mistake that will doom your rebrand 30:00: How to design your br...

Dec 04, 202446 minEp. 96

How to craft the perfect offer (for you and your clients).

What to offer, how to deliver it, and how to communicate it. My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/ 9 things you'll learn in this episode: 03:00 - The most important thing to beware of when defining your niche 08:00 - Why I ask clients to write down their answers to my questions 13:00 - How choosing a nemesis helps you attract your ideal clients 14:00 - A simple exercise to identify your own superpower 25:00 - How to turn a discovery call int...

Nov 13, 202457 minEp. 95

Clever Ways To Monetize A Niche, Create Content, and Overcome Imposter Syndrome

Listen in on one of my group coaching calls! My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/ 7 things you'll learn in this episode: 1. A no-brainer option you should include in your newsletter if your readers want to reach your other readers It's at the 3-minute mark. 2. A behind-the-scenes look at how I turn my sent emails into social content It's at the 8-minute mark. 3. The most valuable questions to ask your audience in a survey It's at the ...

Oct 30, 202453 minEp. 94

How I've Used LinkedIn To Get Hundreds Of Clients

What to post on LinkedIn, how to optimize your profile, and how to use direct messages. My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/ 11 things you'll learn in this episode: 03:00: Are you optimizing for the wrong clients? (Probably.) 09:00: The most common LinkedIn bio mistake 10:00: How LinkedIn influencers use their header images 12:00: A clever way to make your featured link more prominent 14:00: The 4 questions you need to ask yourself ab...

Oct 16, 20241 hr 1 minEp. 93

How to get clients from your podcast (a growth expert tells all!)

My favorite podcast growth expert shares a step-by-step guide. My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/ 14 things you'll learn in this episode: 02:00: 3 things to do in the month before you launch a podcast 04:00: The most important goal for your podcast (that most podcasters overlook) 05:00: How to reverse engineer a marketing strategy for your podcast 13:00: 3 things to do when your podcast growth has flatlined 19:00: The easiest way to...

Oct 02, 202458 minEp. 92

How To Use Unexpected Content To Grow Your Newsletter And Social Following

Newsletter and social media growth strategies I've never shared before. Proven strategies to get clients from your content: https://fortheinterested.com/subscribe-yt/ 8 things you'll learn in this episode: 05:00 - Five newsletter growth strategies I've never shared before 17:00 - What Rick Rubin said to Johnny Cash when they started working together 21:00 - How to make sure you optimize for the right goal (and the right goal is rarely more followers) 24:00 - How to estimate the size of your targ...

Sep 18, 202449 minEp. 91

How To Offer Guarantees, Turn Free Content Into A Paid Product, and Revamp Your Sales

Listen in on one of my private group coaching calls! Proven strategies to get customers from your content: https://fortheinterested.com/subscribe-yt/ 7 things you'll learn in this episode: 1. A reason NOT to offer a money back guarantee. It's at the 1-minute mark. 2. Guarantees you can offer instead of a money back guarantee. It's at the 4-minute mark. 3. How to figure out if not offering a money back guarantee is costing you customers. It's at the 6-minute mark. 4. How to turn your free content...

Sep 04, 202433 minEp. 90

How To Create Content That Attracts B2B Buyers

Content creation tactics I've used to attract 500+ clients. Proven strategies to get clients from your content: https://fortheinterested.com/subscribe-pod/ Questions: 01:23: How do you make sure your messaging resonates with a hyper-specific niche audience? 19:24: What kind of content should you publish to attract B2B buyers? 36:56 How can you make sure the services you offer align with the needs of your ideal customer? Show Notes: How To Differentiate Yourself: https://youtu.be/nvVLyJIUrBU?si=7...

Aug 21, 202452 minEp. 89

How To Write Emails That Drive Sales (Without Annoying Your Audience)

A masterclass in email marketing with NO fluff. Proven strategies to get customers from your content: https://fortheinterested.com/subscribe-yt/ To Connect with Dylan Bridger: X : https://x.com/dylan_bridger LinkedIn : https://www.linkedin.com/in/dylan-bridger-8469005a/ Website : https://www.dylanbridger.com/ To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe-yt/ Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ X: htt...

Aug 07, 202449 minEp. 88

How To Create Content That Grows Your Membership Business

Content strategies for membership businesses. Proven strategies to get customers from your content: https://fortheinterested.com/subscribe/?utm_source=YTPromo How do you get people to join a membership community whose main value is an emotional benefit instead of a financial one? What kind of content can you publish to attract new members? And how do you get existing members to refer new ones? You're about to find out. To Connect with Brock Briggs: Twitter: https://x.com/BrockHBriggs LinkedIn: h...

Jul 24, 202452 minEp. 87

Customer Discovery Calls, Podcasts Based On Newsletters, and Copy For A Consultant's Website

Listen in on one of my private group coaching calls! Proven strategies to get customers from your content: https://fortheinterested.com/subscribe/?utm_source=YTPromo In this recording from a recent Jam Session group coaching call, I give my Skill Session members advice on how to turn a customer discovery call into an actual paid client, whether it's worth creating an audio version of your newsletter, and how to write effective website copy if you're a consultant....

Jul 10, 202430 minEp. 86

How To Write A Daily Newsletter That Grows Your Business (And Doesn't Overwhelm You!)

How did I create a one-paragraph daily email that 35,000 people read, and what am I doing right now to grow it? But most importantly, how can you use email to grow YOUR business? You're about to find out. Today, my guest on the I Want To Know podcast is Emily Ryan. Emily is a top MailChimp expert. She's listed on page one of the MailChimp experts directory and is obsessed with helping brands grow via email marketing. In the last nine years, she's worked on a wide range of emails, from Columbia U...

Jun 26, 202448 minEp. 85

How To Differentiate Yourself, Your Business, and Your Content

How can you differentiate yourself from everyone else who does what you do? How can you come up with a big sexy idea and communicate it clearly in only seven seconds? And what can you do to make sure your brand gets noticed and remembered? You're about to find out. This is a special “Flip the Script” episode! Instead of answering a guest’s questions, host Josh Spector brings on an expert he wants to learn from and asks them three questions. Today’s guest is Marky Levy. Mark is a differentiation ...

Jun 12, 202454 minEp. 84
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