Creating Content that Connects with Your Audience with Michelle Venorsky

I'm so grateful to have my friend, Michelle Venorsky here with me today to talk, about content, getting off the hamster wheel and how to really market your business with ease.

Michelle is amazing. She has introduced me to so many people (like Sarah and Ellen at Flipfort, Josie and Nicolette at Broadview Eye, Charity D’Amato at Studio Chartreuse and Shari Hunter at Two Cafe) and helped me reintegrate back into the Cleveland area after having a local business and then going online for two years.

Marketing is not this clear cut precision, like brain surgery, right? It's a mix of art and science. You just got to roll with it and adjust as you see fit.

It's about being more mindful. There's constantly trends and, personally, I tend to sort of ignore them because the space changes so much.

I feel like if you are always true to the basics, then you don't have to worry about hopping on the latest bandwagon or whatever it may be. Always being mindful, genuine and transparent- those are always in style.

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