Finding Your Personal Brand with Aliza Licht
Episode description
As an award winning marketer, entrepreneur, best-selling author, podcaster, and savvy social media personality, Aliza Licht is the picture of confidence. Founder of LEAVE YOUR MARK, a multimedia brand and consultancy, Aliza uses her wealth of marketing and communications experience to mentor businesses and individuals alike on brand curation and growth. In this episode of Claim Your Confidence, we talk about her time at Donna Karan as Senior Vice President of Global Communications, how she learned to trust and invest in her own name, and the steps you can take to establish and grow your own personal brand.
Don’t miss this interview where we discuss:
- What working to overcome a speech disorder as a child taught her about confidence
- The importance of knowing and taking control of your own story – how even something as small as your email signature can give you the power to shape how you are perceived How her career in PR gave her an understanding of what it means to build a strong brand, and how the connections you make over time can help you move mountains
- Her experience launching DKNY’s Twitter account in 2009 and being the highly influential and beloved, yet anonymous, ‘DKNY PR Girl’
- Leaving her role at Donna Karan, the process of writing her first book and starting her podcast, and how she was able to find her strengths as an entrepreneur and launch her own company
Find Aliza Licht:
https://alizalicht.com/
IG & TikTok: @alizalichtxo
Twitter: @AlizaLicht
LinkedIn: ALIZA LICHT
Follow Lydia:
www.lydiafenet.com
IG: @lydiafenet
LinkedIn: Lydia Fenet
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Recorded at The Newsstand Studios at Rockefeller Center.
Thank you for listening.