Pod Lab: Rachel Shelley on 'The 94%’ Podcast
Apr 29, 2025•9 min•Season 1Ep. 2
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Episode description
Pod Lab: Experiments in Audience Growth – "Launching & Marketing a New Podcast"
Host Lucy Antonatos welcomes you to Pod Lab, a miniseries exploring podcast innovation, created by MA students at City, St George's University of London.
In this episode, we go behind the scenes of podcast creation with actor and podcaster Rachel Shelley as she prepares to launch her new show, The 94%. We dive into:
- Crafting a compelling podcast concept
- Identifying and reaching your target audience
- Practical strategies for podcast discovery and growth
Join us for an insightful conversation about what it really takes to launch a podcast in today's crowded audio landscape.
Hosted, Produced & Edited by: Lucy Antonatos
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