Pod Lab: Keyari Page on Tailored Podcast Marketing

Welcome to Pod Lab: Experiments in Audience Growth, a miniseries produced by Podcasting MA students at City St George’s University, London.

In this episode, Hannah Grieve meets with City's Podcaster in Residence, Keyari Page. She's created several series, including Spiritbound, about spirituality and belief, and Hands Up, Don't Speak, which meets women in the US and UK with loved ones in prison, and a historically-inspired series, Shadow and Light. Keyari discusses how she developed her original ideas and found unique marketing strategies for them. She also talks about her work producing video podcasts for B2B and B2C, the different approaches in audience strategy, and the current trends in these areas.

Follow Keyari on Instagram here: https://www.instagram.com/rhoyalkey/

And find Spiritbound here: https://podcasts.apple.com/us/podcast/spiritbound/id1658980141

Hosted by Hannah Grieve. Produced and edited by Chloe Sackur.

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