#187 - Ensuring Profitable Growth
Jun 24, 2024•20 min•Ep. 187
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
Welcome to another episode of CISO Tradecraft with your host, G. Mark Hardy! In this episode, we dive into how CISOs can drive the profitable growth of their company's products and services. Breaking the traditional view of security as a cost center, Mark illustrates ways CISOs can support business objectives like customer outreach, service enablement, operational resilience, and cost reduction. Tune in for insightful strategies to improve your impact as a cybersecurity leader and a sneak peek at our upcoming CISO training class! If you would like to learn more about our class, drop us a comment: https://www.cisotradecraft.com/comment
Transcripts: https://docs.google.com/document/d/19SDBdQSTLc58sP5ynwzhuedNHzk7QPKj
Chapters
- 00:00 Introduction to Profitable Growth for CISOs
- 01:16 Understanding Profit and Business Objectives
- 03:24 Enhancing Customer Experience through Cybersecurity
- 08:51 Service Enablement and Upselling Strategies
- 11:39 Ensuring Operational Resilience
- 13:36 Cost Reduction and Efficiency Improvements
- 18:31 Recap and Final Thoughts
- 19:10 Exciting Announcement: CISO Training Course
For the best experience, listen in Metacast app for iOS or Android