In this episode, Bert van Son, founder and spokesperson of MUD Jeans, presents the Lease-a-Jeans proposition. Launched already in 2013, this proposition is a key instrument for closing the loop. Bert shares the reasoning behind the proposition and explains major elements of it, like the one-time fee as a means to improve cash-flow. Moreover, we address key aspects and challenges of the circular economy , like the use of non-virgin material, the role of taxation on resources and labour, and the i...
Aug 13, 2024•40 min•Ep. 20
This episode features Patrick Peter, Director at phiyond by adelphi. Patrick presents how phiyond supported Korozo in creating transparency about its level of circularity. The starting point was the change in the regulatory landscape. Patrick and his team needed to gather and process circularity data to meet upcoming reporting standards. He shares how the reporting effort triggered the ambition to improve the circular share. The episode concludes with the needs and opportunities for companies to...
Mar 18, 2024•46 min•Ep. 19
This episode features Calle Medin, Vice President Sustainability at Husqvarna Group. Calle presents a process Husqvarna set up in 2019 to promote circular business ideas. The starting point is the strategic ambition of the management board. Calle and his team defined focus areas and decision criteria. He shares the different motivations of employees to submit ideas and how the selection committee was staffed. The episode concludes with reflections on the implementation of the ideas and success r...
Mar 04, 2024•47 min•Ep. 18
This episode features Angela Hultberg, Global Sustainability Director at Kearney. She discusses the critical role of circular economy strategies in achieving sustainable business practices. She emphasizes the necessity of rethinking business models, products, and services from the ground up to integrate circularity effectively. Angela highlights the challenges of changing consumer behaviors and the importance of collaboration within and outside organizations to foster a circular economy. She con...
Feb 19, 2024•36 min•Ep. 17
This episode features Alexander Shevelov from Würth Group discussing their journey and strategies in integrating sustainability into business processes. Würth's approach is all about integrating internal and external stakeholders into the process, listening to their needs and giving them ownership. The conversation delves into the role of sustainability ambassadors, having top-management support and involving external partners. People: Alexander Shevelov, Strategy & People Lead Sustainable V...
Jan 31, 2024•39 min•Ep. 16
Many investors and companies struggle to balance profit and impact. Should we go for one at the expense of the other? Or can we combine the two? And if so, how do we translate this ambition into tangible goals and make them work in day-to-day operations? In this episode, Axel Berger, Chief Sustainability Officer at Haniel, shares how Haniel has profit and impact targets.
Nov 01, 2023•34 min•Ep. 15
What do you do if you need to solve a problem you are not familiar with? You learn new skills. Or you ask for help. It’s the same for companies testing a new proposition. So, you have to decide what are the things you do internally and what are the things you ask others for support. In this episode, Robert Klauer tells us how vaude – a German outdoor equipment manufacturer– split the work for running its renting proposition.
Oct 09, 2023•35 min•Ep. 14
At running events, drinks are typically provided in disposable cups. That is a significant amount of waste. SCC events, the Berlin Marathon and Berlin Half-Marathon organizer, wants to change that. So they partnered with Cuna Products, Remondis, and WWF to pilot a reusable cup. Collaboration is essential to move towards a circular economy. This episode sheds light on the implications for the users, the product, the logistics, and the pricing. Thanks to Michael, Head of Operations at SCC Events, ...
Sep 12, 2023•26 min•Ep. 13
From time to time, ingenious people sit in the laboratory and discover new technology, find new insights about how the world works, or how to improve the status quo. But how to turn that into practice? There might be plenty of possible applications in multiple markets. You cannot start with everything at the same time. How do you evaluate these options? How do you make a choice? In this episode, Juni, co-founder of mujo labs, shares her story about leveraging the benefits of algae to provide bio...
Jul 08, 2023•21 min•Ep. 12
What is the best legal entity to start a sustainable business? The way an organization is set up defines its modus operandi. Whether money is a means to an end or an end in itself is decided at that early moment. In this episode, Élie, co-founder of Commown, shares the rationale and details of running an organization as a cooperative in collective interest.
Mar 01, 2023•43 min•Ep. 11
What does it take to reduce packaging waste? Re-usable packaging in e-commerce starts with customer information, checkout adaptations and needs to tackle a fundamental question: How does the packaging return? In this episode, Doris, founder of Hey Circle describes the steps necessary to switch to re-usable packaging.
Jan 16, 2023•32 min•Ep. 10
Do you put planet over profit? Every organization answers this question, mostly implicitly in day-to-day decisions. It's the job of the leadership team to set priorities when it comes to planet and profit ambitions. In this episode, a leader of a purpose-driven startup founded by a stock-listed company shares his experience of balancing planet and profit ambitions.
Sep 23, 2022•41 min•Ep. 9
How can you inform customers about the way in which you apply circularity? Many organizations invest a lot in their circular approach and want to share this with the public. In this episode, Silke from Urwahn tells us how a label can help convey circular efforts.
Jul 09, 2022•27 min•Ep. 8
Building a marketplace requires growing two customer groups at the same time: The buyers and the sellers. Providing platform services that compete with the sellers' offerings adds another twist to the challenge. In this episode, Tobias Kronawitter, founder of kaputt.de, shares his experience in helping people extend the lifetime of smartphones, smartwatches, coffee machines, and game consoles by matching them with local repair shops and offering repair kits.
Feb 25, 2021•23 min•Ep. 7
Why should a brand or manufacturer offer its products as a service? And what will they learn about their products? In this episode Puck Middelkoop, the founder of Hulaaloop will share her experience in renting out kids' clothes from premium brands.
Jan 19, 2021•28 min•Ep. 6
Why should customers rent a product they previously bought? Having a compelling answer to that question is key for the success of every Product as a Service model. And why would you start the service under a new service brand when you already have a well-known product brand? In this episode, Lisette from bedzzzy shares her experience with offering circular Auping mattresses as a service.
Oct 14, 2020•26 min•Ep. 5
Did you ever wonder how a large company organizes the transformation to a more circular business? And what if you're producing and selling thousands of products - how to assess and manage their circularity? These are the main questions we will explore in this episode. Simon Skoog from IKEA shares experiences they made so far.
Sep 04, 2020•53 min•Ep. 4
How to run a Product as a Servíce business together with a social partner? And how to remove the worries of poor people with a subscription? The Papillon project rents out Bosch home appliances to poor people. In this episode, Bruno Vermoesen explains the unique character of Papillon.
Aug 10, 2020•31 min•Ep. 3
This episode will give you an overview of more than 140 different organisations running business models in the circular economy. I assign these organisations to one of five types: Product as a Service, Sharing Platforms, Resource Recovery, Product Life Extension and Circular Supplies.
Jul 29, 2020•30 min•Ep. 2
This is a short introductory episode with essential information about this podcast.
Jul 16, 2020•6 min•Ep. 1
