The Silver Lining of CPG Inflation
Aug 11, 2022•42 min•Ep. 101
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Episode description
Look no further than the four Ps – price, promotions, positioning, pack architecture – plus innovation to fight back against inflation in the short and long term. Ray Florio, a partner in IRI’s Growth Consulting practice, shares strategies for profitable growth based on what the shopper values most amid current economic challenges.
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