Private Brands in an Inflationary Period
Aug 24, 2022•20 min•Ep. 103
Episode description
Consumers haven’t turned to private label as a cost savings measure in our current inflationary period to the degree they did during the Great Recession. IRI’s Mary Ellen Lynch, principal, Center Store Solutions, discusses where the private brand wins are occurring and strategies different retailers employ to connect with shoppers.
For the best experience, listen in Metacast app for iOS or Android
