Fresh Pulse: Strategies Amid Declining Volume

Volume is down more than 4% across the store in February, but a little less so in fresh departments. Despite the dim outlook, Jonna Parker, principal of Circana’s Fresh Center of Excellence, and Anne-Marie Roerink, president of 210 Analytics, highlight some bright spots in fresh and share some creative promo strategies they’ve seen, as well as some valuable insights on pricing.  

Key takeaways:  

• Fresh – and especially the meat department – is a three-legged stool for 2023: affordability, permissibility, and favorability.
• As cash-strapped and frustrated shoppers search for deals, consider “stacking promos” or shelf tags that remind shoppers how much prices have dropped for certain products.
• Be careful with pricing strategies, however. Use data to understand price sensitivity and learn which tactics will “move the needle.”