Hell… Everybody. Thanks for joining us. We'll get started here in a minute, give everybody another minute to come in. If you guys are joining us… Let us know where you're coming from. Also, a topic of debate among the panel, Does a workout schedule… Mean that you work out.
Are you kidding me? You are gonna call me out!
James Terrya meeting without an agenda, Orlando, that's what we mean. We don't know Talk about.
Yeah.
Hi, Harry, I see. I'm sorry.
asthma. That's how Office Hours works. Orlando gave me… or, Alvaro gave me an hour to just… Talk about anything I wanted. Tucson, hey John. Tucson, hey John! College Park, Bubba Sparks.
James TerryAwesome Bill.
That's what I want my, I want to start a baseball team and name them the College Park Bubba Sparksses.
Bubba Sparksis!
It's a rapper. Hey, Phoenix, Jessica.
James TerryArizona.
Columbus? Awesome, awesome. Richard from Phoenix. James, we know where you're from.
James TerryI like to contribute, I like to kick in.
Don't use… don't you try and inflate these numbers, James Terry. Asheville, Austin. Awesome, awesome. Thanks, you guys so much, for joining us today. We'll go ahead and get it kicked off. Kelowna. Which is a really cool place. I've never been there, but I've seen a lot of listing pictures. It looks awesome. So… Let me see here… I've got my Slack still making noise.
Alright, so we'll go ahead and kick it off. Thanks, everybody, again, for joining us today. I am Harry Kerbo, the Senior Director of Paid Social here at Sync. And I guess the de facto host of Office Hours. So really glad for all of you guys to join us. We got a lot of really good questions today, so the people are excited to talk to Orlando. Still time to, weigh in.
on whether or not a workout schedule implies that you're actually working out. We'll be keeping votes on that throughout the, throughout the session. But before we get started…
real quick, Harry, please vote yes to that.
So if you guys have been around Sync for a long time, you've probably crossed paths with Orlando. We were just talking before, I've been around for 10 years, and I'm the least senior person here. So, you know, I've known Orlando for more than a decade, And, you know, he's truly helped me with Sync. One of the most knowledgeable people I know about, Sync. But, you know, more so than that, really embodies, the core values of Sync, you know?
a lot of times trying to… I find myself trying to be more like Orlando when I'm dealing with, sync problems. So, he embodies the spirit of what sync is, what sync should be, and he knows or at least he talks a good game, as we went over your questions that you submitted before the event. He seems to know what he's talking about, so I think you guys will really find a lot of value from that today.
But, yeah, before we get started, I do want to introduce, my counterpart on the search side, James Terry. And of course, The second most handsome man in internet land. And my boss, Dan Lott. Thank you guys for joining us. You guys have anything on your minds today? That you wanna… you wanna go over before we get started?
Not really, I'm just excited to see what Orlando's gonna say. his answers to all these questions. There's a whole big list of questions here today. We usually don't have any, so today's a good one. Everybody wants to talk to Orlando.
James TerryYeah, I've been… I've been looking forward to this. I feel like Orlando is one of the most, one of the most popular people among our clients. I used to say, About Orlando, who has an extremely high self-image, awesome guy, just an incredible personality to be around, and so I always used to say, I have no idea what Orlando does at Sync, but my god, he is good at it. You know, he crushes it.
But yeah, every time you interact with clients, all our clients love you, and every time your name comes up when I'm on a conversa… in a conversation with somebody, just glowing reviews. So, Orlando, we appreciate you, we have appreciated you for… 11 years? Close to 11 years? How long have you been with us? How long have we been loving you, Orlando?
11 and a half years, right? Yeah, holy smokes. Yeah, it was April of 2020… 2014 when I started. And by the way, I did not pay them to say that about me, just FYI. And also, I'm not… I'm the other guy with the funny accent. Our CEO name is Aldo Arise, and I've been… Oh, Alvaro, all the time, so I'm the other guy, I'm not Alvaro.
And he goes with it. He goes with it.
James TerryAnd it's gonna get us in trouble.
Alright, cool. Well, thanks everybody on our side for joining us. I actually have a couple of cool things, that I want to share before we get into these questions. So the first thing… I'm gonna try and share my screen, we'll see how this goes. Oh, I have to share sound. Alright. So can you guys… See my screen? Do you guys see Dan?
James TerryBlind ain't… there we go.
There I am.
There you are. So the first thing, it blacks out where the control bars are on this screen. But the first thing is Meta released a really cool update, recently, I think it was a couple of weeks ago. If you're posting reels in the Business Manager, you now have an option to allow Meta AI to translate that reel Into a different language than what you're speaking, and they'll also do lip syncing.
To the new language. So we had… we turned this on, when we've been posting Reels, and if you guys don't follow us, please do, at Sync Pro. We're on Instagram, Facebook, TikTok threads, YouTube, and LinkedIn. So, that's also where this review will be posted.
But, so when we've been posting these reels, we've been turning on the language translation option, as of recently, and we just got our first notification yesterday that one was translated. So it seems like, you know, when you say to translate it. it doesn't translate it into every known language in the universe right there for you to review, which I wish it did. I wanted to get, like, Klingon and some crazy stuff.
But when it finds a member of the audience that it wants to show the ad to, then it will create that version of your video and do the lip syncing. So, this is Dan's most recent video. By the way. note the AI overview, what company is the best provider of real estate leads? Oh, that's sync. That's what Google AI says. But so… Orlando has been one of our Spanish translators for ads for years.
So, we're going… he hasn't seen this. We're going to get Orlando's reaction to Meta AI's translation here live, live on the air, first time. So we'll start with the English version of the video. It's only 15 seconds. Audio shared by CINC Marketing: What company is the best provider of real estate leads? Audio shared by CINC Marketing: According to Google, Google AI, It is Sync. Find out more at SyncPro.com. Alright, so can everybody hear that?
James TerrySir.
Alright, here we go.
James TerryLay it off.
We're gonna change the lip sync to Spanish. Audio shared by CINC Marketing: Oue apresa es el mejor proveedor de lids de bienes raises. Audio shared by CINC Marketing: Segun Google, Google AI. Audio shared by CINC Marketing: Essinque descubre mas en sinpro. Que empresa es el mejor proveedor de lids de bienes raises. Audio shared by CINC Marketing: Segun Google, Google AI. Audio shared by CINC Marketing: Escin descubre mas en sinpro.com. So was that gibberish, or…
I hate to say it, but it actually makes sense. That means I'm not gonna be longer translating for you guys, which kind of… I enjoy doing it, but now it was really good.
Well, it's been a great 11 years, Orlando.
I know, so you're like, I'm losing my job with you now.
James TerrySo…
Yeah, you're gonna… you're gonna watch Orlando get let go from the marketing team, live on Office Hours.
No, so…
That's really cool. You know, so that's a new option. If you guys are posting reels from your personal pages, I would definitely check out Business Manager. It's an option that you have when you go through and publish the reel in the last step. And it's just… it's cool. I don't know how effective it'll be.
But it is a… It's also kind of scary, right? I mean, you could make… Somewhere in Meta servers, there's a little virtual Dan floating around, speaking Spanish and Portuguese, and… That's crazy.
James TerryAnd if you know… for anybody that's known Harry for a long time, you know he's a big fan of Lord of the Rings. I promise you we're gonna start getting these videos in, like, Elvish as well, and stuff like that.
Dothraki? I just watched The Office, where Aaron wants to learn a new language, and Dwight teaches her Dothraki.
James TerryGood stuff. Super valuable. So, Harry mentioned a moment ago, we've got a lot of great questions, I'm sure we're gonna get into them, but I wanted to say, like, with several dozen, with everybody that's on, attending the webinar, by all means, like, we love for this to be so much more of a conversation than a presentation. Any questions you have, live and on the spot, like, put them into the chat, like.
We definitely want to address any questions as they come up in the conversation as well. So it's not just, we're going to read through questions and throw them at Orlando, let's have a dialogue about it, 100%.
Hey, can I talk about my AI, Harry? Is now a good time to talk about AI?
Sure.
Okay, great.
You gonna talk about the guide?
the guide, and just in general. Every month, I like to talk about my… we don't have to look at… You don't have to look at it or anything, but… What, that little video where I was translated to Spanish, was talking about is that If you go into the AI mode of Google, and you can type in a question, Google will give you an answer. And that's a new development, and we've been doing these, monthly webinars for around a year.
And it's just ramped itself up, the invasiveness of these questions and answers. And… like, we made a… we made a, AI overview, white paper about, like, how you can influence AI so that you're, you know, you rank higher in.
in AI, and how it's good from your, you know, Google perspective. And it was more sort of like a theoretical thing when we did it, just 2 months ago. And now, like, I was looking at some tweets back and forth between, you know, the Google product manager in charge of AI, And they're talking about making, like, the AI mode the default mode for Google search. That… what…
what you were seeing on that screen, where it said… where I typed in, what's the best real estate lead generation company? And they put, number one, Sync. You know, that's… when… the AI mode becomes the default mode, Google's gonna have a lot of power as to determine people's thoughts on what are different products, so… All I'm saying is that, you should really… it's gonna be important going forward. It is important, you should, you know, make a point of increasing your presence in… AI, because…
it's going to become more and more and more evasive and impactful for your potential clients. So, we have this white paper, take a look at it. This is an ex… like, on the screen are some highlights of some of the things that are in AI mode just because we've said them on this webinar. So, it's like, well…
It's a good way to do it is through videos, social media, things like that. But it is amazing how, just over the last few months, it has become more and more of a presence, and it's gonna continue, and at some point, they are gonna switch it over to the default is AI, because Google doesn't want you to leave their page, they want… It's all gonna be AI and ads, is Google's dream, because then they get all the money. So, that's… How it's, you know, adjusting to.
I do think it's an important call-out, too, that we talk about it in the guide. You know, one of the things that Google's picked up about you is… is hyper-local micro-targeting, so… You know, I think if you go… if you… and definitely download the guide, it talks about how we've used social media to kind of inform these overviews, but I think one of the most important things from it is…
if you're going to do videos for, you know, maybe pick certain neighborhoods that you want AI to pick up on for you, because if you're doing, like, here's the national trends on home sales this year. At that point, you're, you know, competing with, like, Realtor.com and Zillow, picking a… a more kind of hyper-local, to use the term of yours, or a more, like a smaller neighborhood gives you a better chance. You're gonna get less searches, but you have a better chance of coming up, I think.
When they do those searches.
Yes, and because you're interested in ranking for a neighborhood, because that's where… that's where you're doing business, it's like, you don't have to be the number one realtor in America, you just should be… you know, try and become the number one realtor in your town, which is, you know, that's how you can do it, by this hyper-local mugger targeting of, the, your AI, social and, you know, videos.
Alright, and then one last thing here, before we get into questions. We do have a new… ad type, individual listing ads. So, if you have specific listings or open houses that you'd like to promote on top of your existing sync ad spend, we've been doing this by request for a while, but we get a decent amount of requests. So we're formalizing a little bit more, but these are ads for open houses you have coming up, or specific listings that you'd really like to promote.
By default, we run with a budget of $100 to $500. I mean, you select it. Not by default, sorry. You've all been charged $500 by being here, thank you. No, I'm kidding. But $100 to $500, and the default length is 30 days. We tend to see a really good cost per lead. And then here are some examples. You know, one of the things that I really like to… stress to people, is Meta is really investing in AI, just like Sync is? So when we're running, you know, we got a question the other day around.
concerns about the amount of ad creative that are in a campaign. When you're submitting a campaign to MetaNow, it's automatically… it's putting it in so many different places, in so many different formats. So when these ads go live, you know, you're not just on Facebook, you're not just on Instagram, you're on Stories, you're on Marketplace, you're, on the audience networks. And so, promoting your listings there, using your branded.
business accounts for Facebook and Instagram as well can really help to increase that… that brand awareness that you have. You know, even if they don't click on the listing, if they see that you're constantly listing properties in the area. there's value there. So, if you have any questions about that, you can drop them in the chat, or you can also reach out to your account manager at support at Syncpro.com. Alright, cool. So we've already got a.
Well, Harry, before you go on, going back to those ads, how do those generate leads? How do those work?
They…
Great deal.
Quite well, thank you.
They… so what… what… Okay, so… What do you mean? That they, they, so… So, the ad is for a particular property, and then the.
Yes.
The prospect clicks on the ad, fills out a form, and then becomes a lead.
Yep.
For that one particular property.
Right. Now…
If you're trying to sell that property, I would think you should… You should avail yourself of this, great, great product.
Right, and it's also a way to, you know, prove value to the seller, as well, you know, that you're promoting their listing. But we did get a question already, from Jackie. Jackie said, since you're translating reels into Spanish, when is Sync going to be able to have content in Spanish? for leads. So, on the ad side, we can target Spanish speakers, And we do that with lead ad forms, specifically because it lets us… we can present the ad in Spanish, the sign-up form is also in Spanish.
But I think Jackie may be referring to on-site, content. in Spanish, Is that… that's kind of out of my wheelhouse. I mean, Orlando, do you have any thoughts on… Spanish content on-site. I remember a long time ago, we had a widget that translated the sign-up form into some languages, including pirate, which was my favorite, but I guess that was deemed… non-useful.
And Jackie, long time no speak to you. I think last time I saw you was the Atlanta… it was in Atlanta, we were doing the… I don't remember, was it training, or it was our mastermind, I don't remember, but… Thank you. I will be more than glad to get with you. We're trying to get away from content that it's the same for all sites, Jackie, and the reason for that is that we want to have a unique thing for you, that way your emails are more likely to go to the inbox.
Then it just… it's the same for everybody, but after this, if you want to schedule something, with your AM, and I can… I just have them add me, I'd be more than happy to see what you want me specifically to translate for you, and I'd be… I'd be more than happy to do that, and I hope that answers your question.
Yeah, so I mean, you could create specific landing pages in Spanish, I guess. And also, are there browser extensions that will translate a page? Do you guys know? I guess it wouldn't translate the listing information, because that's being pulled from the MLS. It's good feedback. I mean, we can pass it along to Jeff Walker, one of the guests on Office Hours. about that. A friend of mine.
There you go. Brandon.
Friends of the show. But I do know, well. I mean, I don't think it's also as simple as translating the content on the site into Spanish. You know, then for lead gen on the search side, that would be a whole new set of keywords and things like that. So yeah, I don't know.
James TerryThe ads, the campaigns are specifically targeted in settings, and I should… not specifically, historically, targeted to
devices who have the default language set to English, things like that, because the vast majority of our clients, that is the exact target. So, as these new technologies arise, the ability to translate in real time, the ability to advertise is for Dan to make an ad in English and translate it to any other language, we'll see how these different technologies can be used, on our sites and how to access them and maximize
the value, for sure. But it's absolutely something we're talking about internally, and with our product team, and what that's going to look like moving forward.
Jackie said…
James TerryWe know, and I know there was a lot of people here, as they were putting in their… the cities they were signing in from, from Arizona, we have a huge amount of people in… in Miami and Florida and different parts, Southern California, of course, so we know that there are a lot of clients in markets with, you know, huge different cultures and things like that, and to your point, you know, you speak Spanish, you have a lot of Spanish clients. There is a market there that we haven't historically
tapped and accessed in a very specific, direct way. But with these new technologies, we are thinking on that, for sure, for you.
Well, and Jackie mentioned the problem is that the Spanish lead comes to her site, and then the emails they receive are in English. So, that might be something… that's really great feedback, first of all, Jackie. And I know you're in, you're in Texas, I believe. So, yeah, no, that's really good feedback. I don't know, is that something that support… Could help with, like, translating emails into Spanish. Auto text and emails are all in English. Thank you, Jessica.
So, one thing I wanted to add, our AI, if you… if we send you a message in English, and you, respond in Spanish, AI is going to immediately, start speaking to you in Spanish. I don't know if you guys were aware of that or not.
towards the budget.
James TerryBig shit.
Alright, so, thank you for that feedback. We definitely can talk with… Product… On that. But we do have… a bunch of questions, as well, that I want to make sure we get to. And I see your other question… oh, and also, Tracy? Tracy, you mentioned something about room view above. I'm not specifically sure what room view is. Can you give, in the chat, could you give a little more? information on that. And I do also want to make sure you saw Mark.
From our support team did mention that you can add a Google Translate. widget or something. I guess widget's the word you use when you don't know what something is to the site. So, So those are some good options. Definitely, reach out to your account manager. Because they can give more options on that, but that is really good feedback, thank you guys. I'm just pulling up our list of questions. So… One of the questions we got was from Jenny.
Jenny asked, do you send any videos through Sync? And if so, can you share your best ones? So I don't… do we have a bank of videos that they can send, or I believe it's videos that they would create, right?
That is correct. You will have to create the video, and I tell people, like. if I see something that seems too structured, I'm like, I'm not likely to look at the video. I tend to look for something that looks real, like, it's… this is not staged, this is somebody speaking to me, I'm more likely to, to actually look at that video. So, I don't know if that helps or not, but I believe that in the video, you should show who you are.
Yeah, and I… when I've heard people using the video messaging, it's been more for almost like a… kind of a… like, an introduction to the lead before they're calling out, or maybe if they get a listing or something they want to promote. I know there's a lot of options within the… Within the CRM for sending those out to targeted groups. So… You know, I hope that is helpful, Jenny. Please let us know if we missed the mark.
We did get a few questions around… I'm gonna kind of combine a few, but we got a lot of questions around kind of importing a lead, or manually adding a lead. You know, so how do you do that? in the CRM, if it's a lead that's not being generated by by the marketing team. You know, how would… are you able to import a lead? How would you do that? Can you kind of go into that a little bit, Orlando?
Absolutely, 100%. We… I'm gonna start with the how to… an example, if you have a source that you're generating leads and you want to bring it to sync. I always tell people the best way to do it is to schedule something with Matt Thompson, he's our integration specialist, and he will walk you through on how to do that. Number two, how to add a manual lead. I'm assuming, Harry, that's what they're asking?
I believe so, yeah.
So, let me go to a site real quick, and I'll show you live how to do it.
Whoa!
Here we go.
Guess someone's got Xfinity over there.
Let me share… And please don't make fun of how many tabs I have open. I tend to have a ton of stuff, usually.
Sounds like a good time to remind everyone about the poll. Does having a workout schedule on your phone indicate that you actually work out?
Hey, my vote, it is… yeah, so real quick, this is for Jackie. Jackie, this is a new… what do you call that widget that I'm playing with. It remembers the language when you first came in. I have it set up to Spanish, so what I'm going to do is I'm going to go to the dashboard itself, and I'm going to add it manually. This is a sync, test site that I use to do stuff. And if I'm going too fast, please let me know. So, on the right-hand side here.
You have a add new lead. This is if you meet somebody at a coffee shop, somebody calls you and you want to add them to the sync platform, you add a new lead. It's gonna ask your consent confirmation, you're going to click yes. And then here's where you would add, hey, is this a buyer lead? Is this a seller lead? Hey, this is a guy that I want to recruit for my team.
And this just follows through, it gives its first name, last name, email. If you don't know that email because you met that person at a coffee shop, just click on unknown, and Sync will provide, that for you. You have the option of adding a label. Who do you want that assigned to? Do you want to send a welcome email or not? If you don't have the email, please don't click on that, because it's not going to go anywhere. And that, once you do that, just click on save.
And if I'm going too fast, please let me know, and let me know if this makes sense.
So that's great. And then… Are you able to add a source, or do you have to group them into an existing source?
So… It has defaulted to manual.
Okay.
That depends on whether you have lead normalization on or off, and for that, I would love for them to give us a call at 855-246-2717, and a member of our team will explain that to you.
Let's see… Bennett said along that, I just added a new lead this way the other day. And then it sent them the new lead auto-track text.
And sent them a text, which made me look like an idiot. Well, sorry, first off, sorry, Bennett.
So, is that… is that typical? When you add a lead, it's gonna send… thanks, Bennett. When you add the, Oh, when you add the, when you add the lead, is it going to automatically send out any communication that goes to new leads, or is there a way to select that?
So it depends… if you're in a manual lead, unless… you send the welcome email, we're not sending anything to them. You will actually manually have to check send welcome email to that lead.
Okay. So, Ben, and if that's not what you saw, please, reach out to our support team, and we'll definitely take a look at that. Alright, cool, that was… a lot of questions were around that. This was a really interesting question, I thought, because it kind of tied into both support and service, or I'm sorry, service and marketing. When using the featured listing tool, how often…
do you… how often should you change the featured listings, basically? This is from Eleanor. Eleanor says… She's changing them every other week. So, I guess, is there kind of a best practice around how often you should update it? And then also, she says, is it better to have a variety or a better target price for the market? And these are for featured listings.
So for feature listings, that is up to your preference. What it is, is… We never send anybody to the front of the site. Most of the traffic that comes to the site is generated by, Dan, James, Dan, and Harry. and then the comeback traffic comes via the email. So on the feature listings on the front of the site.
it's a preference. I wouldn't say anything works more than the other, but one recommendation for me is to stay within the medium price of your market. That way, when somebody… if somebody does come to the front of the site, they're gonna see something that, hey, I can't see myself, because this is a medium price, so I should be able to afford this.
And now, another thing I want to mention, Eleanor or anybody, if you're using featured listings, we can also promote those through team listing ads. So that's one of the options. If you want to drive more traffic to your featured listings. Team listing ads will… Automatically update with those listings, so if you update them every 2 weeks. Within the next 24 hours, your ads would be updated with those featured listings. That's gonna drive leads into your CRM, promoting those listings.
And it… if you're using it for that purpose, I think updating it every 2 weeks is fantastic. And keeping those… Whenever we're advertising a property, like, going back to the individual listing ads, You want a listing that has… good images, and, is within that median price point, of the area, so… That's just an option if you want to promote those featured listings.
Actually, can you go a little bit more into the, like, what are the TLA… what do the TLA ads do, and how do they… Do they only pull from the featured listings?
So, Team Listing Ads is our automated, ad… advertising. product. It's, so, the way that it works, in the Sync site, there's a Properties tab, there's a My Office slash Agents listings. By default, team listing ads will pull the properties from that drop-down of the properties tab, and what it does from there is that we upload them into a catalog on Meta, and then it automatically selects and shows those to people based on their recent browsing activity.
On, I just gotta note that Fidelity needs my computer to restart. But, we'll see how that goes. But what it does is it shows, those listings to people based on their recent browsing activity, and so it automatically pulls from those listings. And it says, this person's been looking at 3-bedroom homes in Atlanta, here are the most likely ones that they'll be interested to. And it's pulling those all from the My Office slash agents. Drop down under Properties. You can also…
It's not the featured listings, or is it the featured listings?
You can also select featured listings, or one agent's listings, or we also do them for rentals. Which has been good in markets where, agents receive a portion of the… that first year's rent. So, a lot of options there for team listing ads. One of them, though, is featured, and I think a lot of people don't know about that. So… Hopefully, this webinar won't cut off in 5 minutes when the mothership forces my computer to restart. We'll see! The exciting conclusion in 4 minutes now.
Make them the hose, that way we won't lose people.
Can I do that? People scoffed when I said, no, I don't want a new computer. Everybody else says, oh, this is great.
It doesn't have to do with my computer.
And now Harry's is, like, not even gonna be on at all, so…
Whatever, Dan's the first one.
James Terryfrom a meeting yesterday, because my computer had to restart. Not as important as this one, so… Harry takes the cake. I do want to mention, Harry said something just now in that conversation, about the different lead types and different, And he mentioned rentals, and rentals aren't really…
a type of lead that can be monetized in every single market. It really depends on local municipalities and how, the contracts are written up and things like that. But it is something we've been testing on both… in certain markets, on both search and social. So, if rentals
I'm just asking the group, the room here, in terms of interest. If rental leads, if they could be monetized in your market, is it something you'd want, or have any interest in? I'm not saying we'll turn it on, we'll even have a conversation. Just curious internally, is that something that we should be looking more into? Because, again, historically.
it was… They really took over a campaign, there's tons of search volume for it, it got a lot of traffic, but most markets couldn't really… access or monetize or do anything with those leads, and I don't know about until recently, but we've recently discussed… tapped into markets where that was the case. Christy, I appreciate that, excellent. And so, just wondering how…
how much value our clients would get from that being an option or an opportunity. Because we do have some proofs of concept, and some of what we found that's very interesting is, of course, the turnover time. People searching or, you know, that land on the site from rent… interest in rentals tend to…
make it to, I guess, a transaction would be the right term, right? From our agent's perspective, they get paid on that lead much faster than a buyer lead that might be a couple of months out. People that are searching and, very much in the research phase of a huge purchase, like buying a home, versus, I need to I need to rent a different place, I need to move, my contract is up, I took another job, whatever it is.
that is a turnover of a matter of weeks. So, just super curious on how much interest is out there among our clients for a potential rental as an option in their lead, diversification. So let us know. We're looking into it.
Yeah, we might launch this as a new type of ad product, and, like, we've had a couple people who are testing it, the cost per lead is really low, and the, percent of people Like, you don't get the huge payoff, but it's, it's, immediate and cheap, cheap cost per league.
Anthony, this is being recorded, we'll send it out on, an email, and then it'll also go on the YouTube channel. Follow Sync on YouTube. I do wanna… before I may be forcibly removed from this room, I do wanna act, Tracy, you gave some more information on Room View. So she said they use AI to create ads to drip out daily to all social platforms.
RoomView acts as a content factory, automating the creation, branding, and distribution of engaging real estate marketing materials, so agents can maintain a strong, consistent online presence with minimal effort. So, I mean, I think, So, Sync's primary function on the social side and on the search side is the generation of new leads. So I think, you know, anything that you're doing, like, if you're using RoomView to…
to post on your branded pages, that's gonna increase your… that presence, right, on… on social. And then, we can also use that same page to show the ads from. So. Meta likes that. You know, we've seen it over the last 3 years. We've really gone heavier into posting more regularly, posting video content, and that has kind of lifted the tide on everything.
You know, so if you look at Sync's Facebook and Instagram page, you know, we're constantly posting reels. Some of them get thousands of views, some of them get hundreds of views. But really, the thought there is that if one person sees something that makes them more likely to work with Sync, then, you know, that's really a good thing. And then just that consistency, even those ones that miss. kind of buoy
the rest up. So, I guess it's a… when I think about RoomView and my basic understanding of it, based on what you posted. you know, I would see it, it could be beneficial. To an ad campaign on Sync of… You know, you've got… good, organic content, or maybe they're… maybe it's paid as well, I'm not sure. Going out there to kind of supplement the ads that are also running, and that, you know, if someone clicks to your page, it looks better that you have content there instead of not.
You know, at the same time, I would be… I'm always cautious of… You know, companies like that, I mean, how much is… How much is the ad targeted? You know, what are the results of the ad? What's the goal of the ad? Personally, you know, I'm biased, but when you look at ad spend on the sync side, you've got… a room full of people who've literally done it for more than a decade, and that's all they do, who are looking at your ads versus an automated solution. So, you know, to me, I think that
it's great from a content standpoint and an organic standpoint. Kind of like Keeping Current Matters was, but maybe it's a bit more. Varied per person. But, you know, again, I'm biased, but I would put the ad dollars with, would sink. That's all… that's honestly my answer to every question, when they're like, what do you want for dinner? It's like, Sandwich sounds good, and if you had any extra advertising dollars, I'd put it with Sync.
Mitchell, I did see… Mitchell just typed in, well, wasn't sure if it's getting answered in the Zoom. Okay, so Mitchell, I did see your question. I'm glad you posted it again. I kind of lumped it… I lumped it at… I kind of lumped it in with the other question about new leads. I submitted a question when registering, but wasn't sure if it's getting answered. When a new lead is put into sync, a default search is put in automatically that goes up to 1 million.
and isn't set for active or inactive, so it shows active and pending. Is there a way… so, Mitchell, I believe you're asking, whenever you add a new lead, is there a way to create a new default saved search, because when they come on the site and they interact with properties, that informs a safe search. But I think what you're saying is, Is there a way to change that defaulted save search? Does that make sense, Orlando?
Yes, it does. If it's a manually searched, lead, we don't have a way to do that, Mitchell. And the reason, if you… we're assuming that if you're manually entering that lead, that you've had a conversation, so you know what that person's looking for. We don't want to assume, just because you enter and somebody's looking for a $750,000 home that the systems is gonna create that. So if you spoke with somebody and you entered that lead manually, we do not… we would not do that.
But are you able to filter out the pendings from safe searches?
You can.
So you can manually… I think you can manually adjust it after the lead is entered, right? You just can't go into the settings and say, whenever I create a manual lead, I want this to be the saved search.
That is correct. But if we generate the lead, the lead… the safe search is dynamic, meaning if the lead came in at a million dollar house. and they start looking at $600,000, the system automatically is going to adjust that. Once you manually change that, the system would not. It becomes a static safe search.
So, Hope that's helpful, Mitchell. We take a lot of… he said we take a lot of Zillow leads, so they get put in automatically, which is where the default search is applied. I understand that. I will say, so I saw it from my end, the property alerts, and I do see we have a question. from Bennett, pinning properties, yeah, I just adjust this manually. We have a, Bennett had a question, which… Let's see… kinda keyed off this one, I believe. Oh, yeah, yeah, yeah.
So, I mean, we do see… I know that that property search, that alert may not be ideal at the beginning. But it's better than no property alert. I mean, that is the biggest driver of return traffic to the site. And then Bennett asks, kind of on the same lines of property alerts, how much stock should we put in the alert opens property views? In other words, do we know the data's accurate? I have many leads who open 100% of alerts, but never view any properties, according to the system.
What do you think this means they're doing on their end? I can give a… my basic answer, and tell me… I'm sure you have more information, Orlando, but… I mean, my basic thought is, if they're opening… If they're opening the alerts, that's great. you know, I don't think it's… If you're opening the alert and you don't see any properties that you're interested in looking at. It makes sense that you wouldn't click. So, or I wonder, you know, there's all kind of traffic
blockers and things like that going on now. I wonder if there's… Something that's making it difficult to track, but… I mean, just from a, like, an eye test view, if they're opening it, they're probably real, they're probably looking for real estate, and not clicking, maybe they just haven't seen the right property yet. But, I don't know what you think, Orlando.
So, Mark, answer that, I'm just going to say that what Mark said, it's accurate. What they do is they're click… they're clicking on the email, but once they See the email, they're not actually not clicking on any property, so that's why you would not see any views. And on that one, it would be something nice, hey, I see that's…
how… it's… I see that you're… let me rephrase that. It's a good opportunity for you to call that lead and say, hey, I noticed that you're looking at the emails, but you're not clicking. I might… do I have your…
is the safe search that I have set up for you. Is that the right, safe search? Do I need to adjust it to a different price? So I will see that as a colony opportunity. I love when people call their leads, by the way, just FYI. So it's just… it's an opportunity for you to call someone and have, an action for them. For you to do for them.
But it does… I like Mark's answer. Yes, it's accurate. Next question.
So if you, if you have, Any, we can send you a report, like, the last 90 days of your site, and you can see the open rate, you can see how many times you've been sent as spammers, we can send that report to you. Just give us a call at 855-246-2717, and we can send you a report about your emails.
I'm gonna put the 2717. I'm gonna put the chat in there, the number. Did I do it wrong? Did I write the right one?
No, you did, you did right. Senor, you have not… I've been waiting for you to, like, go away. And it's like, you… what did you do to the computer?
James TerryI was able to push it back to 12.
I've been waiting for you to go away.
James TerryI was gonna say, we're living on board.
I'm like, something scary.
I came out wrong. My apologies, I thought your computer was gonna shut down, so I was expecting for you to disappear.
Well, I know which way I'm voting in our poll of whether or not a workout schedule on your phone implies that you actually work out. I've been waiting to decide. Now I've just decided. Tracy asks… Well, Tracy asks, can I get support to help me get a link to include in all of my posts to bring leads from social posts to my site to register? So when you got… when you do the post, you can include a link in there. And that will… Bring leads to your site, and then if they register.
It's gonna be… golly, I don't remember what the organic… Is it SM Facebook, I think? Or SN… or Instagram, maybe?
If you're selling from the properties tab, and I believe that's what the one, it's gonna come in, firstname.site.com. That will be the source for that lead. And yes, you can give us a call, and just to get a little more information on exactly what we're assuming that's what it is, and we'll be able to help you.
But yeah, Tracy, definitely… I mean, if you were to post… if you were to go on Facebook right now, and just post the URL to your site, and that was the only thing you posted, if anyone clicked on that and signed up, they would go in the sync. database. So you could include that. If, again, if you look at, Sync's corporate social media, follow us, at SyncPro.
You can, you can see… I mean, we include links in most posts that we do, so, there's a lot of schools of thought around social posting and never waste a… An opportunity to share a link. So, but definitely we can help you with that if you need it. andreas, sorry if I… He says, any plans on making AI customizable? For example, only kicks in for leads above a certain budget.
So the answer is that's not in the plans right now. We are working, on business hours with AI. More for that to come, but not in the… that you can say, if it's below this price range, we're not gonna initiate AI. So, yes to the business hours, not right now to the price range.
And just…
I get requests about that a lot, that seems like, it would almost be the opposite.
You mean on the business hours, or on which car?
the, certain price levels, because I would think, like, a lot of people would say, like, oh, I just want my AI to call the cheap leads. I'm going to call the expensive leads.
No, because, like, an example of that, and you guys know this, when somebody comes into the site. the safe search is based on the very first property that they click, and more… more times than not, you're gonna see that, range, that medium range come down, because it's like, they look, this is a really nice property, I'm gonna click on it, I'm gonna enter my information, and then they realize, oh, I cannot…
a $45 million house, so they start looking at $1.5 million house. So the safe search will come down.
$150,000. $70,000.
I see. So that's, so that's the reason, that it… The SafeSearch is created on Sync. By the very first properties that you click, and as you come back, that… remember, until you change it, or the lead changes, that is a dynamic, safe search, and more than likely, you would see that medium price range come down.
So, and then I am legally required to, in every one of these webinars, to mention that when… When one of our clients, using a sync lead, sold the most expensive house in the history of Charleston at $22 million, it was done with the AI. It was solely the AI. If somebody would have decided, yeah, I only want to call the… I only want the AI to call the cheap leads, and I'm going to call the personal leads, or the expensive leads.
This guy wouldn't have, sold the house, because… That was Sunday nights, Monday morning, it was… They met, and then Monday afternoon, they were under contract. So, anyway, so… We like it when the AI is involved just because of the flexibility, but… and also, weird stuff can happen that would exclude it from happening, and then that would be… a bad thing. So, we want… we want AI out there.
Yeah, I am interested to… It's a really interesting point to bring up. You know, I… Because the way that I look at it, and I get, you know, we're looking at it from a different side, is… you know, you could have AI just surfacing those people. I would think it would be better to have AI following up with them than an agent.
Even, necessarily, like, if there's ones in a price range… I mean, I would say call all the leads, but if there's ones in a price range that… You know, you don't typically work. And I'm not saying any… I'm not saying you're wrong, I'm just trying to understand, you know, what exactly. But that… thank you. For that point, that's interesting. Wesley may have said something. I heard you disabled. Why couldn't we enter a budget amount? Yeah, so it…
I can go a little more on that Andreas question. Andreas, we can adjust the… what price range we show that which will help you with the AI. But I cannot disable, like, I don't want AI to trigger that under, like I said before, under that budget. But we can adjust… what we're showing on your quick searches, and I don't know if Dan liked me that I said that or not, but yes, I did say it.
No, that's good.
Yeah. So, thank you, Andre. I mean, that's, That's one of the awesome things about this. session every month is just the opportunity to… that's not something that I would have thought about. So if you have more feedback, I mean, AI is definitely something that we're… Constantly tweaking, and a big part of the future of Sync. So if you have feedback around that, you know, please send it to… you can send it direct to me. Hang on, I'm gonna put my email in here.
But yeah. Waylon… Waylon's AI is doing our job for us.
James TerryBrushing it, yeah.
I love Waylon's AI. There were a couple of questions…
One of our, AI Range Game, and we're actively working on that. We're hopefully… Let me see who would, who put that in. Gary, I am going to get an ETA from our product. Let me send myself a note so I remember to reach out to you. Give me one second, Gary Davis.
And Gary also submitted a question around… He wrote Canadian Auto Tracks. So…
Give me one sec, I'm doing this because if I don't do it right now, it goes into Forgotten Land.
Tracy asked, while you're doing this… Can we get examples of what our Google Ads look like? Your marketing people are located in the US, and I'm in a vacation area of Canada, and could provide more local search terms. They wouldn't think of because they don't know my area. So, Dan, James, do you guys want to talk about that one?
Well, I guess it wouldn't be exactly the ads themselves, but the, I'm sorry to interrupt you, James, while you're about to talk, but it might be the, kind of, the neighborhoods, the specific if this is, Kelowna, or wherever it was.
I think it is Kelowna.
If there's, like, high schools there that people are desirable, like, if there's points of interest in that area, like, definitely let us know, because those are the ones that… that's the hyper-local micro-targeting we always talk about. So, Yeah, let us know those, like, tell your account manager, or… yeah, tell your account manager and say, like, hey, can you make sure that they're targeting A, B, C, D, E, and F? And if, like, a lot of the times.
That's not… we were able to see… who is actually searching for that, and, like, if they are actually searching for them, if it would trigger homes on the landing page, and if so, we would create landing pages, and, ads, and ad groups, and, like, that's a lot of the time that those are, like, the home runs, where there's, like, oh my gosh, there's nobody else is advertising for this.
lakes are the best. Like, if there's a lake out there, you know, let us know, and we'll advertise that lake. Lakes have a really good cost per lead, and, you know, it's, high, home prices, too, so…
James TerryTotally, totally agree, of course. I knew Dan and I were gonna be pretty eye-to-eye on this. Tracy, yeah, my answer was gonna be yes, just because I don't know if there's an option for hell yes, right? For sure. let us know, because we get… we have the ones and zeros. We have the data there,
but you know either what markets have the highest turnover rate, maybe which… which areas, neighborhoods, subdivisions, things like that, that are right in your backyard, that are just nearest and most convenient for you. Yes, we know price points and things like that, average prices and whatnot, but… and I use this example all the time here in Atlanta.
Everybody in Atlanta knows what Buckhead is. We know where Buckhead, Atlanta is, it's very high-end homes, it's a very sought-after, not neighborhood, just part of Atlanta, Georgia, right? But Buckhead, Georgia, is actually a very small city between here and Athens, like 30 miles outside of Atlanta or something, 50 miles outside. Middle of nowhere, maybe 2 or 3 listings for sale. Tiny one-stoplight town, right? So, if we put into the MLS,
Buckhead as a market, it's going to this middle of nowhere. But we know everybody who searches homes for sale in Buckhead, what they're really looking for, right? So we can adjust and make… put filters in place, but Buckhead, more than anything, is almost a…
a colloquial term, right? Everybody in Atlanta knows what they're looking for when we see that search term, and you know what that mark… what that name is, what that word is, what that colloquial term is in your market. And we might not know it in, I think you're British Columbia, if I'm not wrong? But,
I just looked it up when we were putting in the cities. You're like, what is that, a 38-hour drive from us, right? Like, I'm not gonna claim to know everything about that market. So, by all means, let us know. I tell people all the time, we'd rather have more information than less.
If you give us a neighborhood, and we analyze, and it's got one or two listings, or there's just not enough for someone to interact with when they land on the site, and we know the conversion rate's gonna be bad, maybe we make a link for it, but we don't spend any budget driving traffic and focusing on it, that kind of thing. We will find a way to use it. So please let us… let us know about it.
Yeah, so, Tracy just mentioned Lake Ocannigan, I believe, is how you say that. But, Tracy did mention she just doesn't know what we're using already. I think one thing that's important to note on the search side is the ads are text-based. So we're not doing display advertising using images. There may be some site links, but I don't believe those use images on search.
So, the… the examples that you would see of the ads are going to be a text-based ad. We do that because that's what converts the best. So you aren't using images of homes or anything like that, which can be… questionable if you're, you know, in an area like a vacation area, of what, what pictures are being used. On the social side, we are showing, listings of, of either images or, or list… images of listings, if you're using.
Team listing ads, or on the buyer side, we have map images and images of homes that are representative of the area. But if you are using social and you have home images from your area that you have marketing. rights that you want to use, you can send them over to us. And so, I did put the support at SyncPro email address. Tracy, if you wanna… reach out there. We can give you a report of all the areas that we're currently targeting. Right, Dan and James?
all the areas that we're currently targeting, and we can send you some examples from the campaign, but with the auto… I mean, there's literally going to be hundreds of variations of that ad, because of the automation that we use. And that's where, like Dan and James were talking about. you know, more information on Lake Ocanigan, or…
anything like that can help to augment the campaign. You know, they're not gonna get the majority of searches, that'll probably still come from Kelowna, but those people that are searching for that. Especially things like… School zones and stuff like that will be most likely further down the pipe.
Yeah, and Tracy, you had mentioned, golf courses. That's another good one. Like, country clubs and golf courses are… are really good. They… Expensive homes, and a good cost per lead, and not a lot of people search, or not a lot of the competitors have those in their search areas, so… so those are good.
So I know we're over…
James Terryon that… on that search, those granular markets will supplement the campaign, right? Like, Lake O… O'Cannigan is probably not going to generate 90% of your leads, even if we put it in there, just from a search volume perspective. but the leads that it does generate are going to be high quality and something to focus on. So, the more of those markets we have, the more we can supplement the campaign with the specific granular areas that we want to focus on as best we can.
It's 12.02… 12.03 now. Do you guys have a little bit more time? We still have a few more questions. Are you guys gonna be… are you gonna be lame?
James TerryI think you're the… you're the wild card here, Harry, we have no idea.
You didn't just shut up, man.
I'm living on borrowed time, guys. I'm living on borrowed time.
James TerryAnd I also just looked it up, Kelowna is a little over 4,100 kilometers from Atlanta, but being in Atlanta, I have no idea how far that is, like. kilometers, I don't understand. But, 4,000, yeah, 4,100 kilometers.
My son plays hockey, we'll probably be there for a tournament in October or something.
James TerryWeekend. That's a good weekend.
It's a week, yeah, it's a two… we're playing two games in Kelowna, guys.
Great.
Alright, so we did have a few more questions. One came from Eric, and Eric… bookended us here. He submitted one before and one after, er, at the end here, so I want to make sure we get to you. I hope you're still around, Eric. So Eric asked one of the questions. Any advice on when a lead should be trashed?
when you do not have a valid email or a valid phone number. Outside of that, let the system do its job.
Alright. Well, I thought that would take longer.
Or if they were super rude to you, because I've seen that too. But my rule is, if I don't have a way to communicate, I trash, otherwise I'll let the system do its work.
And we do see, in the Facebook group constantly, people weren't ready, weren't ready, weren't ready. Been in the system for years, opening emails. And, you know, that's ad types like ListCast, bring those people back, keep them engaged. But, you know, buying a house is not an impulse buy. And then Eric also asked… Any way of doing a slideshow of our properties? When we're setting up a booth.
So, Eric, when you're… are you meaning… if you're still here, are you meaning, like, at a trade show, or… And then we have the Open House app. We can run ads… So on the ad side, a lot of ads, like team listing ads, list cast. Even individual listing ads, those are gonna be the carousel format, but that's gonna be… online… Yes, wherever we set up a table. So I don't know… Not through Sync, I don't believe.
Yeah, no.
You know, I don't think there's anything like that. So yeah, sorry, that's not a great answer. No.
Yeah, feedback.
No! Well, I mean, you could… you know, I don't know how you'd… how you would… you could set that up… through something on me, like a PowerPoint, Canva… if you've ever seen Canva.com, you can easily make sure if I had to spend my… the time making my… yeah. I mean, you could… Canva.com is something that we use a lot of. For corporate social, you know, you could take… Pretty easily… 5, 10 listing photos.
And turned that into a video where they… Scroll through every 5 seconds, 3 seconds, put music to it, add your logo to it. Canva's my go-to for a lot of design stuff.
Real quick… Oh, Gary? Go ahead. If you don't have a way to communicate, like, if they've unsubscribed, just please do trash them.
Yeah. So, unsubscribe from everything, Gary. That's got the Orlando, Pichardo… Seal of approval. The same way that storing a workout calendar on your phone indicates that you work out, be sure to vote in our poll.
James TerryIs the evidence.
It's not working out, yeah.
working, it's not.
That wouldn't fly in court, I'm just saying, Orlando. Tracy did say, can trash leads be excluded from the app? when looking for a lead, right now I have to click on 3 different people with the same name to figure out which one to text back. That's in the app.
you should have a filter that says Lead Status, and just uncheck the trash. And you would see it when… and Tracy, if you… Want to give us a call on that one? 855-246-2717, but there should be a filter that you can uncheck trash leads from that.
Tracy says, Lake O'Canigan… I'm so… I gotta stop. Lake O is a 100-mile-long lake.
Orlando, you think you could swim that, because you've been working out so much? The longest swim I've done… I've done two Ironmans, by the way. It's… it was 2.4 miles, so 100 miles is a little much for me, so I've only done 2.4.
Yeah, me too.
James Terrythat is…
Yeah, how many kilometers is that like?
James TerryLegit, I'll bet we don't.
It's, like, 4 point something… I'm from the.
Bagels.
I think we use kilometers.
180.
any…
kilometers.
Oh, can noggin.
And.
God, that was awful. That is not gonna be clipped for social, what I just did right there, that's for sure. Bennett, thank you. I knew I was forgetting something, Bennett. Bennett asked, he had a question about HomePulse.
James TerryYeah.
Do-do-do-do-do, sorry, scrolling, scrolling… Maybe Waylon's AI has the question. Oh, here we go. Can you talk about HomePulse a little bit? Is there any way that we can access the back end and update property data. It also seems inconsistent in the frequency of emails. I have some leads who I set up with HomePulse, they received the first one and never got another. But it doesn't show that they unsubscribed or anything.
So, on the…
So what…
Think about the first one real quick. We use a third party that we cannot, it's basically tax records that we, that we get, that we use for that. If you have a specific one, just send us, what's it, email us at support at syncpro.com.
And we can take a look at it. I don't believe that we are allowed to give you access to that, because it's… we use, tax records for it. Let me see if it doesn't show the thing. Just, on that one, send us an elite example, Bennett, and we can, Do a little more homework for you, and we'll get back to you.
Now, he may also be referring to if someone types their address in in a way that is not recognized by the system. Can you go back in and edit someone's address from HomePulse?
That is correct. Just go to the info, click on the lead, go to info, and scroll down, and you would see where the address is. But I always tell people, first time you're doing something new, call us. We don't want you to… we don't want you to experience, like, a negative on the side. The side does a lot of things, so… Quick questions, it's the best thing to do is give us a call, we'll walk you through it, and after that, you'll be an expert and you do it on your own.
It really is one of the best benefits of Sync, is access to our support team, who, I mean, they care, they know what they're talking about. You've also got the Facebook group. You know, which has a lot of great feedback from other site owners, I really do… that is a huge benefit, and all the training and stuff, but, I mean, just being able to pick up the phone or shoot an email to someone is, a great benefit, I think. And they… Sync is a big beast, man.
You know, like, they… they know what they're talking about. It does… I bet it does a lot of things that you guys don't even know about. And just to mention, now seems like another good time, not our poll, don't forget to vote in our poll, if… whether a workout schedule indicates a workout. But we also have some training events coming up, Sync U is in Dallas coming up. That's scheduled at SyncCommunity.com. We also have the Agent Blueprint. training with John Marone.
So that is a 6-week… training where John goes through everything from the lead's life cycle, to what you should say, to different, you know, different scripts, which I guess is the same thing as what you should say. Maybe I need a different script. But, he goes through everything, and I mean, he is…
I always say this, but I found myself in a conversion day training one day, and I was like, this is not for me. And by the end of it, John Marone had me Superman yelling. So, he will, he will get you going. He knows what he's talking about, he's great at that. So that's a free training. That's open to all Sync clients. That's also on SyncCommunity.com. And there's an online conversion day. Wow! Wow is right, Mark Lee. Yeah. Wow is right. Mark's probably on a treadmill right now.
Then it said, let's see, used Homebot in the past, got too pricey, so I got rid of it. the valuations, but it always shows up as zero bedrooms because of the tax data. This was the same on HomeBot, but I was able to adjust it. Okay, yeah. Yeah, I understand that, again, I think the seller side… on the seller side, we've generally recognized that Well, really, two… the sellers… the sellers come from… Nurture, a lot of the time.
And, you know, we found that the buyers are a great way to generate sellers, but I say that because We are… working on enhancing that seller side as well. You know, Sync is a… a place that was built by buyers. And we do still see a good deal of buyer leads come in with a home to sell. And really, if you do the math.
You know, if seller leads average $15 a piece, and buyer leads average $5, and one-third of the buyer leads come in with a home to sell, then you're essentially getting Sellers at the same price. By advertising to buyers, and you're also getting 3 buyer leads at the same time. But I know everyone has a different… a different way of going about that. Lake, let's all try and pronounce the lake. Do you see Tracy has…
Listed it for us. Let's see who does it best. And Tracy, if you're still here, when we're done, tell us who did it best. Go ahead, James.
James TerryOkanagan. That's my vote.
Oh, God, I know who loses. Dan?
James Terrybring it. But…
Is it Okanagan? Well, it's pretty easy to pronounce, actually. Okanagan?
James TerryIt's…
Okay, okay.
What do you got, Orlando?
I'm gonna say Okanagan.
Oh, I think it's a… Okanag-nagan.
James TerryOh, can again.
Anyway… So, Tracy…
James TerryDefinitely not bad.
James wins? What!
Sit.
Unreal. I don't… I'm not sure that's right. I'm in a damn.
James TerryIn spectacular fashion, it was very necessary.
I'm gonna need a flight to Kelowna to figure this out, Dan. Okay, couple more questions, then we'll be done. Thank you guys for sticking around.
James TerryI love how much interaction there's been, like, so much, communication and conversation in the chat, so much for us to, you know, content for us to… To dig into and everything, so… and so many good questions asked on the front end as well, coming in, to prepare for where we were going. So, appreciate everybody.
There's a couple here that I'm gonna connect, so… Natalia asked, what's the best way to reconnect with older, non-responsive buyer leads? And Eric also said. What are the best filters to use to find potential buyers in a pond of over 700 leads? So those may be related, or maybe not, but the questions were, best way to reconnect with non-responsive buyer leads? And then also the best filters to use, basically, in a large database. of older buyer leads. It's how I take that.
Now's when… now's when you talk.
Oh, just me!
Yeah, that's a question for you, Orlando.
James TerryI got Okanagan, so…
We're still trying to pronounce it.
Jameson's not gonna say anything else.
For the one, it's like, I will search… I will… the filter I will use is, like, is this person have been on the site recently? So, Most re… Hold on. Wow, can.
Let's log in.
Last logging, most recent, that's the one that I would use. And then what was the other question? I'm sorry, I was trying to… I was still trying to win and pronounce it properly, so I was distracted, and I… complete honestly, and I did not… but that, Most recently…
I think you guys… all three of you guys won, I think I lost. All three of you guys said the same thing.
Everybody's a winner. We're all winners here.
The other question was… The other question was, what's the best way to connect with older, non-responsive buyer leads?
So, I would… I would use, like… I would pick about 50. I do not like doing mass actions, because you… I don't want you to, like, spam, but I will pick about 50 leads and, send them a mass text, say, hey. one that is silly, but I still like it, is that, did I drop the ball? But I would not use that one anymore. I would use something, hey, I just want to… am I sending you the right type of, is the safe search accurate? And leave it at that.
Did you say 50 or 15? I would say 5-0, at max. I… You do not want… carriers, both on emails and texts, they're cracking down on what they consider to be spam. Back in the day, I would say 100, but I would definitely do less than that. But text is a good way to re-engage with people. like, some people use in, like, around Thanksgiving time is, like, fried turkey or baked turkey, so little things like that.
would, re-engage an old lead, you know, Halloween, do you dress up or not? So those, those things like that, that are a quick yes or no, is a way for you to re-engage with someone.
So you're recommending on Halloween, everybody send a what-are-you-wearing text?
No, no, no, no.
That's so funny.
you were a custom or not, I did not.
One of the… one of the ones I always like that I hear people use is, like, I had a showing cancel. So, when you say just do 50, would you say to batch them?
Max.
But is that, like, in a day, or…
So… Carriers are being very protective of their… of their, of their clients. That's why you saw us do that start-stop on… on the very first text that we sent from the site. If somebody's engaged with you, you can text as many times. I'm talking about the, like, the question was, the people that are unengaged, I would definitely, like.
50, and I will wait a few days and do 50 more, or if you want to segment your, your, you know, your list, it's like, I'm going to use Atlanta, as it's an example. You mentioned Bucket earlier. pick 50 leads that are in the bucket neighborhood, and then, pick 50 leads that are in… Indian Hills is a really big subdivision that is very desirable in Atlanta because of the school system is, Walton High School. So I would segment my site according to a neighborhood.
Very cool, and if you guys, again, good time to mention the training. I know SyncU goes through stuff like this, Matt Feathers, I think, is all about…
kind of re-engaging the database. The agent blueprint training that starts, I think, a week from today.
Would be another good option. Online conversion day, We also have the, the bi-weekly conversion calls. That's with, I believe, either John Marone or Christine Dunn. So that's every two weeks, a live call where you just bring your objections and kind of work through it on the phone. So there's a lot of good opportunities, for training. Eric asked, would you also limit your total number of of holiday emails. In terms of batching.
So, I don't know if Jackie is still here or not. I am not a fan… Of those emails, because it's… the carriers are seeing… thousands of those emails with the exact same content, so I'm not a fan of it. Some people love it. I'm speaking me, not… this is not a sync advice, this is an Orlando advice.
I do not like sending the same content to a bunch of people, because that will be perceived by a carrier to be spam. I'd rather… have a few different ones, and manually segment it like I did earlier, but remember, this is not a sync advice, this is the way I feel about it.
Alright, cool, and then last couple of questions. Again, I appreciate so much all you guys staying on with us. If we haven't gotten to your question, please drop it in the chat now. But we did get some questions. I guess just generally around lead follow-up. So one of the questions was advice overall on how to get more ROI out of sync, when is the best time
to call a new lead, and just someone else saying, you know, just having trouble getting in touch with people. So… You know, around the calling, around, like, what's the best setup? to reach as many new leads as you possibly can. Does that include AI? Does that… you know, what… how many calls? What does that look like?
So I'm gonna, like, give generic advice. If you've… the old days of Sync, it was called immediately there, more like… like, we push at the time within the first 5 minutes of our… I, I say it more like…
call within the first day of that person registering. I've changed the way I look at the world a little more, because we have AI that is doing the work for you, but if you're not calling your leads, you're literally leaving money on the table. Most leads will… Go with the agent that calls them first.
Yeah, so I… and I think… I know there's a lot of stuff about call it this time, call it this time. Thanks, Bennett. Hope to see you next month, man. But I know there's a lot of stuff about call at this time, call it this time. One of the things that I'm always interested in, with conversion day at Sync U is, I think they call on a Thursday afternoon from, like, 1 to 2 p.m.
And they still are setting appointments. So, you know, of course there are times that are probably better than not to call, but I think the takeaway from that is call. Just call.
That's the best way. And the Attendos, Joe Marone, he's… Like you said earlier, he's great at that, and he has a script that will help you convert better.
Yeah. No, he really… it is, I'm telling you, I was super impressed with John, and I'm the same way with Christine. Christine and John are two… and Lance and Matt.
You know, it's a different vibe.
But they're both… there's… there's full of so much expertise, like. I would highly encourage any of the sync trainings, so… Alright, well, we have gone through all of our questions. My computer has remained on.
And you're… I have, like… I'm surprised. I thought it was gonna go… I'm like, whoop!
Yeah, despite Orlando having a… I can't help but notice that Orlando didn't leave for his scheduled workout.
It's. You know, man, not, not, not…
Mark Lee wants to know where the pole is. Neither one.
James Terrywas the final tally, I think.
Thank you guys so much for joining us. We hope you enjoyed it. We hope you found some value here. Office Hours is the second Wednesday. of every month. So, the more you guys join and submit questions, the less, we babble on about things you may or may not be interested in, so please take part. We will be back next month. The replay of this will be live on YouTube and Facebook, so, as I've said. And perhaps…
That's got a show.
Right.
It's also a… it's a… it's a… now a podcast? Is that what you're saying, Harry?
That is not what I'm saying, but I will say that. We are moving it to Spotify as well, so… If you, want to escape our voices, it's becoming harder and harder, you know, as we generally take over the world. 45 people at a time.
But…
Thank you again so much for joining. Hope this has been valuable to you. Orlando, thank you so much, man. You have, really drove great engagement today, I think, and, you know, had some great answers. As always, we appreciate all the clients, we love you guys. If it weren't for you, we couldn't do this, and yeah. If you love the show, tell your friends, and if you don't, just be quiet about it. Thanks so much. Have a great day.
James TerryAppreciate you, everybody. 4 million waterfront.
What the…
James TerryAre we still recording? Somebody rec…
Harry's left.
Well, you're the host, Dan. He's probably used to shutting it down for all of us. I'm ending webinar for all.
Yeah, go ahead and end this.