¶ Intro / Opening
Hello, everybody! Welcome to Office Hours. As we got everybody coming in, we'll hang on for another, minute or so, but… As James loves, let us know where you're from.
James Terrydo it. I figured that was James saying Atlanta. In April, it's very cold.
We got some, really exciting stuff today.
Oh, fu- I love the note takers!
And I love that the note-takers… I am legally obligated to tell you I am a note-taker. Fort Mill. But we got a lot of exciting stuff today. First of all, as everybody's coming in, I want to make sure you know, we are officially a podcast now.
¶ | Introduction: Meet Nich Pape from Account Management
Find us on, Spotify. Apple Music, Lots of other things that I'd never heard of. But, yeah, where all the kids are getting there. They're pods. So we are potting today.
And that's quite an honor. It's not like they give podcasts to anybody. So, the fact that they invited us, Apple, personally.
Yeah.
Spotify, all the way from Sweden. They… they were like, yeah, we gotta, we gotta get these guys in our, in our program, so…
Yeah.
That's great.
James TerryI believe podcast awards will be given out at the… Is it the Emmys? The… it's not the Oscars. Anyway, there's award shows for this. We did not make the final.
We started too late to make the finalists, so… so next year.
Not that… not that we're…
James TerryChicago!
I was just in Chicago for hockey. We were in, Plainfield. We played at Canland. So, anyway, that's a bit about me. We played a team called the Chicago Jets, and were disappointed to learn that there was no Benny. Benny and the Jets?
Yeah.
James TerryBut anyway, we should probably…
Let's get started now.
James TerryDo it!
Alright, so welcome to Office Hours… gosh, Office Hours number 11. I am Harry Kerbo, the Senior Director of Paid Social Media Marketing here at Sync. And I am joined by my counterpart on the search side, James Terry, and the most handsome man on the internet, and he gets handsomer and handsomer as my year-end review approaches, Dan Lott, the VP of Client Marketing. Started the, are you losing weight, Dan? Man, look great. But, yeah, he started the client marketing team.
So, those are our 3 normal hosts, and we're joined today… normal's not the right word. Although, I don't know that normal's the right word for Nick either, but we're joined today by, Nick Pape. Who, who works on the Sync client service team. Nick, tell us a little bit about, you know, how long you've been at Sync, and you know, what you, what you kind of… what is it you do here every day?
Yeah, yeah, thanks, I'm glad to be on. I've been at Sync since around 2016, so quite, quite a long time. back then, I did a little bit of everything. We would build desks when we needed to, chairs if we needed more, but mainly always working in the client services world, from launching sites. Training up folks on how to use it best. Working with the MLS to get listings on those sites.
anything. Nowadays, I manage a team on our client services side, so making sure everyone has a good rep with us, and that, that you're getting what you need out of it. So, that's really what I do for fun, since you asked, Harry, is that, I really enjoy Lord of the Rings and soccer. That's, yeah.
Whoa!
Fun things about me, yeah.
Whoa! That's… I love Lord of the Rings. I've read Lord of the Rings.
James TerryThat's what we're talking about for the next hour.
Yeah. Yeah, you guys can just leave now if you want to. No, I'm kidding. So yeah, very cool. Thanks, Nick. Really appreciate you joining us. Make sure everybody knows this is a very informal, kind of open Q&A session. We did get some great questions when people signed up. Thank you so much for submitting those. We'll go through those first. It's not an interrogation room, we did ask him that same question.
James TerryYeah.
It's actually called Maroon Tiger.
Yeah, it is cool.
Maroon Tiger.
Oddly enough.
Yeah.
They did tell me I had to sit in here, so, you know, I don't…
He's got the spotlight.
James TerryCome in.
Don't… yeah, don't worry, we're feeding him, treating him very well. So yeah, it's hard to get, you know, gotta get people on here one way or the other, whatever it takes. One of, Our core values. But yeah, we got some great questions submitted, beforehand. Thank you. Definitely encourage you guys to do that when you sign up. Because we'll go through those first two today. Then we'll be taking Q&A as we go throughout, and then… Then, we have the inaugural edition, of When Dan's Money.
¶ | CRM optimization: Driving engagement via clean data
Which will be a 7-question timed, trivia Battle to the death, between…
Not sure about that. Maybe not death.
Okay. Too strong. Ross, Ross, edit that. Hey, 7 question times, Trivia Battle Royale. Where you will take on Dan. in that 7-question quiz, based on Dan's interests. Yet he has no knowledge of the questions. So yeah, if you're interested in coming on, Battle for the Throne, yeah! If you're interested in coming on, we'll do that at 11.50, and we'll ask someone to join on audio. James will read you the questions, and
Yeah, outpoint Dan for a chance to win a… or not a chance to win a $200 ad credit next month or this month for individual listing ads or team listing ads. So, that'll happen at 11.50. If you're interested, please hop on. But… We have to get started with our pre-submitted questions in a segment we like to call… Audio shared by CINC Marketing: Mail time? Mail time.
That's why Spotify chose us. They knew we could.
James TerryThis is…
have sound effects, it was… we had it in us, we just hadn't done it yet.
That's right, that's right. So, I do want to start with a question Around a new feature that we just released, called Transcription. So, this question came from Kristen. She said, I'd like to learn more about the new transcription tool. And… She also said, I also enjoy these. So, flattery will get you everywhere, Kristen, like, the top spot.
in Office Hours 11, Q&A. So yeah, what can you guys… Probably more for Nick, you know, I don't know much about this, but can you talk about the new, call transcription? Feature, and, you know, how that works.
Yeah, yeah, right on. We're really excited about it. I know some of you in the chat probably are already using it, but it's the newest feature we've launched, and it's actually available right now, especially if you're using our dialer. So, what this feature and functionality will do is we will plug in an AI into your conversations that you have with our dialer.
And what's gonna happen is it's going to transcribe that conversation with both your agent and the potential lead or the contact that they're speaking with. And we'll also provide a summary of, you know, that conversation, so that way, you know, the agent might not have to, you know, frantically take notes, or if they forget something, right, there's a summary provided. This is also great
Because as a team lead, you know, if you're a team lead in here, or a broker owner, you can kind of analyze conversations that your agents are having, make sure, hey, our scripting is great, making sure that, you know, we're talking about what we need to be talking about. And so, this is a really, really amazing tool that is gonna help out people have better conversations, that's the goal. More conversions, right? So that's our… that's our ultimate goal.
James Terrysomething that was interesting came up, recently, and you mentioned this just now, Nick, the… as a team lead, and from that perspective, one of our account managers, Thomas, is… Nick, is Thomas on your team?
He's not on my team, no.
James TerryOkay, yeah, he's one of the superstars over there in Account Manager, we love Thomas. And he was looking through some of this, and noticed that a lot of the calls and a lot of the, like, they were very… they were fairly brief, and they were all kind of the same length. He saw that the transcriptions were, pretty consistent, I guess. And so, as he kind of dug into them for some of his clients, or for this particular client, he noticed
they were having trouble with, or at least an agent, was having trouble with overcoming objections. They basically get this phrase, they'd hear something, whatever, and the call would end short. And other agents on there were able to overcome that, or, you know, continue the conversation, set appointments, with those same objections. So from a training perspective.
It was really interesting to see how you can analyze that and get that person some additional training on overcoming objections, plug them into some of other
Syncs other conversations and other, webinars, get them in touch with, I don't know, either Bruce or Lance or somebody who, you know, is able to train them on that, that we've got available for it. So I thought that was… A really valuable piece, and… Correct me if I'm wrong, Nick, holy smokes, that's a little dangerous to bring up, but I believe for the rest of November, we're offering it at no cost, right?
Yeah.
James Terrycan sign up and have that for the next 3 weeks, and decide if it's something they want to use, is that correct?
Yeah, 100%, 100%. So, so it does have a cost, because obviously this is a… this is a large undertaking, right? A lot of data, and AI costs money, right? And so, you do get to try it for free for November. So, James is right. So, if you have not activated it, you have to be the site owner. You head to your dialer settings menu, and you can just activate it, for your whole site there. But yeah, yeah, it is free for the rest of November.
We're putting the no in November.
That's right.
No pay.
No pay. Mark, Mark, Mark.
marketing. Not no pay, no cost.
Yeah, there we go.
Alright, cool. Well, yeah, I think that's, I'm excited about that for the training purpose, you know? I mean, is that really the… I guess, to me, when I think about it, I think about… The training being really the… the main reason behind it, but I mean, is there anything… Is there anything else people would probably use that for? Does that make sense?
Yeah, well, two-fold, right? I mean, you know, especially if you use a pond account, and agents are calling several leads, and maybe have okay conversations, but not a great one, you'll actually be able to see the summary of, hey, what did Harry talk about with Peggy Sue last time? Can I follow up on anything there? you know, anything like that, right? So… So really, there's so many different uses. For me, what I would educate on is
training, like, looking as a manager at training, and then also as… from the agent side, hey, I don't have to worry about taking everything, right? There are some… there are some areas where it might not hear things correctly, and might not transcribe it right. We all know kind of the pitfalls of AI there. But…
you don't have to be perfect, right, in your notes. You can kind of take time, organize yourself, make good notes, and kind of move on. So… so yeah, there's so many different ways this is useful.
I remember from, oh, you go, I was gonna say something stupid.
Brian, I can answer that question.
James TerryWell, real quick, Nick, I remember from the days of LSA, when we were really getting that off the ground, and Google would record a lot of those conversations. It's a bygone product, I'm not promoting that at all, or anything like that.
But a lot of clients would tell me that they would take calls, while on the road. If they were driving to an appointment, if they were going to a showing, phone rings, like, they're not trying to… they're trying not to miss any calls at all. And so it was convenient to have those, in that case, recordings, in this case, transcriptions, so that if you're driving, you're not trying to take notes from the car, or, you know, jot something down in a red light, or something like that, you know.
To know that that's being stored elsewhere, and you can just have your conversation, focus on them, bring value, and then go and… Remind, you know, brush up on the conversation after the fact.
Yeah, totally. To answer Brian's question, yeah, so you do have to be the site owner. Yeah, right, Steven's right, right now, it's only on the desktop version of the dialer. The agent dialer is coming soon. But, but yes, so Brian, it's… it's in the settings menu of your site, but you have to be the site owner under dial or settings.
And you'll see, actually, an entire new section above your agent list where you can add them. If you have any questions, definitely call your account manager, email them. You can also call support, they'll walk you through it, so… so whichever… whichever is best. We do have SyncU going on right now, so your account managers might be a little slower to respond than normal. As they're out there helping out. Do not call me.
Steve.
Call Steve, I'll post his cell phone number down there. And everyone should call Steve, he'll walk you through it, actually.
James TerryNick's, in the office today, actually, because with, with ThinkU going on, we had a… happy hour with a bunch of clients yesterday, and I was like, is there… is there some leftovers in the office? Is that what's going on? Yes, we locked him in a closet, but we gave him some booze.
Yeah, that's right, that's right. Warm. All lukewarm.
You may.
It's right up my alley.
Right, yeah, yeah, we knew you liked that. That is a good point, I forgot. Sync U going on right now. If you have never been to a SYNQ, Definitely would recommend it. You can go to SyncCommunity.com to find the schedule. I'm not… are we going back to… I'm not sure where, they're not in Atlanta next, but…
Tampa. Tampa in December. Nope.
Tampa in December, so… Yeah, synccommunity.com to see that schedule. It really is the best training. This is… the time when I'll say my story, I always say, of Being in a John Marone Power Hour, and it's starting with, Big Booty Mix, and
¶ | Strategies for lead follow-up and avoiding disorganization
you know, lots of Superman scream, and by the end of it, I was ready, man. I was ready to go take on the world. So, it's really a great training. So, speaking of the dialer and of Steven. By the way, we got a question from Steven. he's got… it's two parts, so I'm gonna start with the first one. Can you use two different messages when using the dialer?
If that is a question directed towards me, when you say messages, the automated message announcing the recording? Is that what it's referring to?
Yeah, I'm not… Steven, if you're…
You can put it in the chat.
Clarify, yeah, can you use two different messages when using the dialer? And then the second part of the question was. And this may be kind of for both of us. He said, why is the lead gen 90% of the time showing leads with an invalid email address unless it is a Gmail account? So is that something we're seeing in the… is that… and so for a follow-up there, Steven, is that a recent… Development, or something that's been going on for a long time, because I know we did just launch… Google sign-in.
you can create an account with Google, I wonder if that… If it's more recent, I wonder if that could be… A byproduct of that. And in case Steven's typing, I can ask his third part. Does Nick really work, or is he just a pretty face? Kidding in parentheses.
The answer is neither.
James TerryNeither! Wow.
Hot takes here on Office Hour.
James TerryNick, forgetting that this is recorded.
Yeah. So Steven, if you can clarify some of that, we'll circle back, to that question. We got a question from Laura. How can we market listings through Sync? So… Yeah, wow, we actually are… we're rolling out a… It's a newer product, it's something that we've done by request, but we're not sure if everyone knows about it, called Individual Listing Ads. They are exactly what they sound like, an advertisement for your
a specific listing. So, right now, we have clients promoting listings that, you know, they want to get more eyeballs on. Leads would click through and land on the property details page for that listing. And there, they'd sign up to become a lead. For that listing in specific. So, if you have a… particular listing that you want to promote, individual listings, or ILA. As it's known on the street. Is the way to go there. We also have team listing ads.
would promote, a variety of things. So, this is for at least 3-plus listings, and we can promote all the listings in the My Office slash Agents tab of your properties listings, so the office listings. We can promote the listings of one agent ID, So if you have a particular agent that you want to run this for, or just a set of listings, we can also run ads that would show only The featured listings on your site. And then, we can also advertise rentals, if you have those in your site.
What is the process? Joseph. What is the process for advertising just one individual listing? Yes, so you can. So, for individual listing ads, we can… we have some clients who kind of have a budget set aside for that, and will send over You know, here's… the 5, 6 listings I want to promote this month. We also have clients that want to run an ad for a specific period of time. You could do that with individual listing ads, so for 30 days.
For instance, Joseph, you could do that. You could give us a budget. We recommend between $100 and $500. That could run for, you know, that would run for at least 30 days. So if you wanted to run it only for 30 days, we can do that. If you want to promote an open house. Something like that. You can also do that with individual listing ads. So to get that started. You would just need to reach out to your account manager, so support at Syncpro.com.
Or you can give them a call, or I know that, you know, we also reach out to you, and you can… can let us know There, when we… when we get in contact with you, so…
Do these ads generate leads, Harry?
They do, Dan. They do. Yeah, so, the ad itself is going to, you know, focus on that listing. It'll have the… the… First listing from the… or the first image, from the MLS, in the… in the ad, or, you know, you can request a different one if you'd like to. And then, yeah, when people click through, it'll be sourced by that property's address, so… whoa, I just turned Canadian. property's address, back to Southern, Whew, that was scary. That was a glitch in the matrix.
But the source will be, FB underscore, that property's address, and so you'll know that it came from… From, that… that particular ad. Joseph asked, how do I then show the customer that the ad is running? So we can provide reporting for it. We can also provide you with an example link, which is pretty cool. Meta, you know, Meta owns Facebook, Instagram, threads. Which is, it's the new Google Plus. You and Tumbleweeds are on threads.
But we can send you an example link that… and you can share that, you know, with your client, that would show, what that ad looks like and all the different placements where it's running. So we can provide you with that example link. We can also provide you with reporting. And then, you know, a goal of this product is… more ad hoc, kind of stylized reporting. That's where we're heading. But at the… at this point, we can give you an example link.
And then we can also provide reporting for that, that you could, you know.
And what I like about it is that, theoretically, Or… optimistically, you could put an ad up for a property that you have a listing for, and then somebody could look at that ad and say, I want to buy that house. and call you up, and you can, you know, have both sides of the deal. So, it could be a good way to get inbound leads, buyer leads, as well as sell a property that you have, and make your clients happy, because they know that
they know that you are actively trying to sell their house, because you are advertising their house, and then, theoretically, they could also see it on Facebook themselves. So, there's a lot of good things to it, and it's also the lowest cost per lead of any of our ad products, so…
I'm a big fan of TLA, and… which is the team listing ads, which rotates all of your listings, and then the ILA, I think, is a great addition. We're just doing it this month, we're just launching it this month, officially, so… so we're all excited about that. So, At least I am. Bruhr. There he is. Look at that, yeah.
I didn't have a mustache this morning. it just popped out, because I knew it was ILA launch day.
It's… it's IL… it's ILA month, yeah, it's great.
James TerrySo the point is, thank you for your question, Laura.
Yeah, and, Joseph. The pro… so Joseph says, what is the process timeline? I'm not sure. I think… If you're referring to, yeah, so if I list a new property on Monday, how soon is the ad running? So we can, the ad would be live in 1 to 3 business days, it's usually 1. The 3 is… Closer to the end and the beginning of the month, that's where… when all the budget changes are happening, so that can… Push things closer to that 3 business day. Timeframe, but… Usually, it's… it's one business day.
If you guys have never met Scott Farron on my team. who, he's the one who, you know, builds most of the ads. I mean, he is just an absolute… Monster? In a good way. Good monster. He's like, Mike. Mike Wisnowski. And Sully… but he's not like Sully, because Sully was scary at first, but he was beautiful underneath. Mike was just… So, so, we got a question. What can I put in the search? Without going one by one on the list of houses. So I'm not sure if I'm understanding your question.
And I, it says, how can I put in the search a specific property
¶ | How agents can collaborate effectively with account managers
On the search bar, without going one by one on the list of houses. Are you, I'm thinking that may be referring to… Like, how can you send someone direct to a property? Instead of sending them to a page of search results, is that right? Huh? Yes. So, okay, and I see your question, DW. The mysterious DW. Alman, I will get to yours. But so, for… for anything, you can search by MLS number and or street name and number. Oh, well, there you go.
Dr. Purdy's got it, yep. And, you can search it, especially if you're in a lead safe search, right? If that is in their safe search, or there's a specific property you want, you can search it, and… literally select it and either text it or email it to them. So… Very easy. To share specific listings.
One of the questions we got around ILA the conversation rate? on those leads, and I'm not sure if you meant conversa… they both make sense, conversation or conversion. On those leads, how do they compare to Google PPC? So… Usually what we'll see… we actually see most of the time that leads from social Get contacted at a higher percent earlier on. A lot of that comes from the way that, you know, they sign up. There's different autofill options, we use lead ad forms, which…
populate what is usually their mobile address, or their mobile phone number. I did it again. I'm not gonna say address anymore. Which populates what's usually their mobile phone. Meta's gotten really, really good at getting your mobile phone number, so, like, when you download the app. you know, you're giving them that number, and they auto-populate it with that. You choose to submit it, it's not being scraped. You know you're signing up, but it's just pre-populated.
So, just in general, We usually see over the first 60 days, the contact rate for leads from social is higher. than leads from search, but we still expect leads from search to have the… The quickest turnaround time For making a sale, because…
You know, I mean, we talk about it all the time, the way that the lead is generated. You know, on social, we're proactively showing it to them, versus on search, they're performing an action, which… You know, our team is the best in the industry at kicking off that ad when they perform.
the right search. You know, so there's more intent there, but the fact that we proactively show the ad to people in an area is what allows us to do things like ILA with social, because we don't see people… Search for, you know, a street address if they don't know it's for sale. You're welcome. Thank you, I'm so… I'm glad I was able to… muddle, through. Here's a…
James TerryHe was a big guy.
from Jeremiah… Is there a resource or training I completed on? Okay, so Jeremiah says, and Nick, this, is probably going to be aimed more to you. And this is live, I haven't finished reading this, so Jeremiah, hopefully you don't go off the rails. I'm curious, is there a resource or training I can complete around landing pages that will help me ascertain landing page viewers?
I've got a couple set as a top-of-funnel tool, and can see there are multiple people accessing the page. However, I don't see a place to see who it is. I've added an embedded… Form with a value item to encourage viewers to grab an item. and tell me who they are, but for those that don't do this, I'm curious, how do I know… okay, so how do I know who viewed the landing page, especially when it's someone who's already registered on our site?
So, really, just… so… I think you're specifically asking, is there a way to see people who have viewed a landing page, but didn't sign up? That's what I get from that question.
Well, I think it's more, like, if… If he has a landing page, sort of like how… How, like, if… For MailChimp, you're able to see who's opened and looked at one of your ads. Like, do we have… is that functionality in our system? I don't know.
Inherently, in landing pages, no. You'd have to use some… some extra tracking pixel, to, to do that. It's getting pretty… You'd be getting pretty in the weeds with that, though. You know, but yeah, theoretically, if you have an outside tracking pixel, and it gets approved.
Because we do have to vet all of our third-party applications that we add to any site. If it's approved, then… then yeah, you could track page viewers as long as… as their browser is… is allowing of the cookies, right? Like, so if they're using DuckDuckGo or any of those, then it's going to hide that information.
If you find the one person using DuckDuckGo.
Hey, you and I both know a lot more than one people use DuckDuckGo, Harry.
Yeah, well, and I think, like, we use HubSpot For some things at a corporate level. And for instance, you know, we can see everybody who has signed up on a landing page. even HubSpot If that person is… Logged in and trackable. Like, if they have an account. in your CRM, we can see that they've viewed A landing page, depending on whether, like, they have ad blockers or different things on… .
Well, you're able to see if they've looked at a property.
Yes.
But that's not a landing page.
If they have an account, If they sign up, because you wouldn't see… Yeah, I don't know, that is… that's kind of… I would definitely encourage… would that be more for an AM, Nick, or frontline?
Yeah, definitely, definitely an AM conversation. So, you know, talk to your account manager. If you're not a site owner, talk to your site owner, and ask them to talk to your account manager about it. I will say that's a pretty specific request that basically is only fulfilled with, like, an outside tracking pixel, though. Yeah.
And I don't know… I don't think it would accomplish exactly what you're asking, Jeremiah, but…
Yeah, it'd be site-wide. You'd have to really know, you know, if you're a wizard at Google Analytics and you can drill down your page views, then yeah, great, you could accomplish it.
Well, I was gonna say, too, you know, you could always create, like, ads or audiences on… Facebook and Instagram, you know, for instance, of people who… Viewed the page, but are… you know, you could do an audience of people, of email addresses that are not in your CRN who have been on this URL, and that would let you then serve ads to those people. Because they may be more likely to come back. Complete that page.
But that wouldn't… I don't think that's what you're… what you're asking, but… That's just what came to mind. Okay, we have a couple… Well, those are more general. I think these are really on… on topic here. Let's see… So, we got a question from Angela. Do you recommend any AI… clone company to link up to the leads to follow up quicker than I can. I'm in the process of evaluating options. I mean, think AI.
Yep, the funnel…
Wow.
We have some, that does a really great job. So, Angela, I don't know if you're your site owner, or I don't know if you're a site owner, but once again, definitely, definitely use our Sync AI. It does a great job connecting with lead data, like their actions, and communicating based on those actions, and warming up leads for you. To where you basically, unless you're
actively working with somebody on a deal, you almost never have to text your leads, because this AI is going to be doing it for you, and raising up, you know, flares, essentially, when anyone's worth… worth calling.
Yeah, the AI… there's a new version of it. It's on Generative or some… I don't know, I think it was referred to as Skynet in the 90s, but yeah, we're ushering in Skynet. Here at Sync. Just to, just to follow up with your leads.
James TerryIt's worth it, though. It's probably a better pros and cons you can put on that.
And then one of the things is that it, like, in the dashboard now, it specifies whether a lead is AI-ready or the, agent-ready, and the AI specifies that it's agent-ready, so that's… It tells you when you… really need to, you know, reach out to this guy, because he's a, you know, a hot property, whatever, a hot… hot client. So, that's another one…
It's a real hot toddy over there.
Hot Toddy, you gotta go get him.
I don't know why I just thought of this, but one of the kids on the team one of the teams that my son played against in hockey this weekend, his last name was Charleston.
¶ | Tech trends to watch in 2026 for real estate professionals
And I was just thinking, like, Charleston Chews references… All game. And Hot Toddy made me think… I thought I'd get more of a reaction out of you, Dan, but okay.
I thought there was another part to it.
No, that's it.
That's it, that's a story? That's a good one.
Yeah, cut to black. Here's a question from Brian.
James TerryBut Ted… To answer… well, to directly answer Angela's question… Brian said…
Why does James keep talking?
James TerryIt's just…
I'm kidding.
James TerryI gotta scroll down and find out now.
All the, all the otter AIs are turning out.
James TerryPeople are too cheap to…
Buy the real plan, so you stick the free ones on us, huh?
They're going back to report to their overlords about the AI, the chat, and the Skynet. Sorry, go ahead, James.
James Terrythis conversation between four Sync employees with Almost 50 years… at sync between us? Like, we're probably dangerously close to that number. To answer Angela's question, if we recommend any AI for that, it would be Sync's product, yeah. The one that we offer is our recommendation, if you can believe that, right?
But it is really excellent, and we've seen some awesome… some conversations, in the back and forth, and just how the AI is able to interact and pull things out, and just the notes that they're able to pass on to the agents. So it's… it's really spectacular. And we have a lot of other stuff happening. We're testing voice AI and things like that, so…
That's the next step. So, wait and see on that.
And then… then the goo.
And then the goo. Then it's like, hey! Just poovy in the big…
James TerryThe big pink vat.
big tub of syrup. Just throw me in there, and then I'm good to go. The AI will make the phone calls. Show up, show up at the house, you're in the goo, you don't care.
Shove the money through a mail slot on my goo… my goo case.
them new.
James TerryI do think it is.
Which pace that you're.
It's great. It's great. Okay.
James TerryI go to the way of the Terminator or the Matrix?
Both are great.
James TerryYeah, both are… all good options, yeah.
I think I'd rather have.
Seriously.
I think Terminator's better. I don't want to think that steak's not real. Brian Eric…
James TerryNot a bad punishment, but we should move on.
Terminated.
We should probably move on. Probably move on.
Everyone knows that I'm right, and Terminator's better.
Ryan says, on the app, filtering by next reminder date does not show past reminders. So I can catch up on a few from the past day, like the desktop version. So that's good feedback, so.
There is, I… they do… I… like, I'm looking at it, and I have overdue reminders on my app, Brian, so if yours does not show overdue. Call support. That would be… What I would have you do? Because they should be showing. Overdue reminders should be going.
On the app? Yep. As well as desktop? Okay.
Yeah, yeah.
Alright. Oh, it's Todd's fault.
It is Todd's fault.
Yep.
And I trained him, so it is his fault.
It's ultimately Nick's fault.
Always comes back.
Alright, cool, so we got a couple more questions, and then, in about 10 minutes. We have our first version of Win Dan's Money. So… It's gonna go great. Hopefully it's gonna go great. It could be an absolute disaster, but… You guys will be…
James TerrySoundbite.
No matter what, we…
James TerryWe have a sound bite for it.
That's right, we do. We do. I can't… I almost played it, because I got excited, but… Before that, we got a… we got a couple of questions that I'm gonna kinda combine. They're from Alex and Sabrina. So Alex said, I'm new and want to learn how to use Sync. And we have a lot of great training options that I think we should talk through for Alex. And then Sabrina said, how long did it take for you to see results from the platform? So, like, I always kind of combine those two questions.
Because I think it's, you know, expectation setting at the beginning. Sync U, absolutely is a great opportunity for learning how to use Sync. And yeah, Steven, I mean, we have… or Alex, if you're on, you know, we have a lot of great free training options that you can take, part in as well. There's archive trainings on SyncCommunity.com.
We do an online conversion day training, which is a kind of a free crash course of Day 3 of SyncU, which is conversion day, all about Role-playing and objection handling and using the script, that we've seen converts leads. I don't want to put a percentage, but I feel like they always say 33% when they get someone on the phone. So, you know, I mean, it's, that's a very, very good training. If you're new to the system, what are the first 3 videos you should watch?
I would definitely say… that's a great question that I do not know the answer to. That is a good question. But I would definitely say… And Nick, I'll let you think, maybe you know the answer. But, I would… I would definitely say, if you're new.
the best resources that Sync offers for learning to use the system are your account manager, the training team, the implementation team, I mean, the client marketing team. You know, you can schedule a time to… every single person who's running ads with Sync has a dedicated Regional Account Manager. Remember when I tried to call him Rams, and everybody was like, no? But they have a dedicated re… they have a dedicated RAM.
That specializes in your market area. If you're new, over the first 3 to 4 months, we have a team that specializes in new accounts. So at every step of the way, you have an expert who is working on your account. So I think that's the biggest resource that you should take advantage of, is if you have a call, or if you have a question, send us an email, give us a call. If you want to talk about your marketing campaign. Schedule an hour-long call, with us.
Yeah, roleplay calls… Yeah, you guys go. I've been rambling.
James TerryWell, and I definitely want Nick's opinion on it, but I agree with you. Joseph, that's an excellent question. I like… the concept, and just in general, of, a mastermind, and, like, a mastermind group, and being able to ask questions to people who have been around, and who have been successful in a certain arena, right? So, I think that's an excellent question. Definitely hear from Nick, I know it's gonna be good.
But, for our Facebook Mastermind group to ask that same, question to that group of people, you're gonna get way more than 3 responses. A bunch of people are gonna kick in with, here's my 3, but it'll let you know, like, you'll get a lot of different answers from that. But yeah, great question.
Yeah, I think, you know, from my perspective, we actually have done something very similar to this, and to answer that last question, yes, so we do have a Facebook group for sync owners, but But for Joseph, we have something on our help desk called, which is help.syncpro.com, that's, like, our knowledge base, right? Every kind of help article, video that we've ever had is on there.
We have a training series called the Accelerated Training Series, and funnily enough, it's 3 videos. It'll walk you through, hey, how do I log in? How do I use my agent accounts? How do I find my leads who I should call? How do I call them? What's a quick scripting overview? And then how do I set up some automations for myself, right? So, like, AI, maybe an auto track or two, and you're off to the races. So, just look up accelerated training. And, and you… that will…
If you master everything in there, then call your account manager, and you can level up, per se. But, like, honestly, that… it teaches you the basics, how to be successful. You really don't need anything more than that.
So, note to self, let the guest with the expertise answer the questions first before I…
Funnily enough, it was exactly 3 videos, so Joe, you must have already watched it, or You're just, perceptive.
Alright… And what about Sabrina's question? And I think there's a lot of variables to this, but how long did it take for you to see results from the platform.
Yeah, I can kind of jump in there, too. It totally varies. It totally varies. I would say there's a lot of different factors, both in market, lead flow. Right, so, so… but your typical average, I'm expecting to see some conversa… like, if you're not having conversations that are meaningful.
by, let's say, your 6-month window that are either a signed buyer's agreement or signed listing agreements, and you're going out on appointments by your 6-month window, then there's… then there's some… some issue there. Hopefully it's not, like, the basis of calling and scripting.
¶ | Live Q&A: Solving your toughest CINC integration dilemmas
Ideally, we can do other stuff, but for the most part, you want to see success, it's good calling practices, good scripting practices. And, I would definitely expect to see movement at 6 months, if not earlier. We have plenty of people who see it earlier. I don't want to tell you that, because it's, you know… It's not guaranteed.
One of the things I always think about is we had a client who launched, and over the first 4 months, had a really just killer ISA. And I believe they closed 3 or 4 deals in the first 4 months. And then that ISA left, you know, and it… and it just… the conversion went downhill. So, I mean, I think… you know, that really shows that the habits are what make the success, you know, I think. And I'm… that's why I'm so excited about all the AI initiatives that we're working on.
Because… I think that's the hard, you know, being able to call someone with no loss of enthusiasm is hard, and then also just… Hitting all the reminders and the, you know, I envision a future where your phone rings, and it's like, hey, it's Sync, we called this lead, and they want to talk now.
Yep.
James TerryWe're not there yet. Just to be… to clarify for the purpose of this meeting and this conversation, to set the expectations, everybody understand, don't, for the… what to expect for new people. It's not a message of. Hey, here's your money. Those habits are key, and the consistency of those habits, and, you know, once you've been…
taking that action and making those calls, and building those habits, and then you're doing that consistently, that's when competence follows. And following competence comes confidence, and that is when the snowball really starts to pick up, right?
The sources that Sync generates… so, we primarily… the majority of the budget is spent, for most clients on search, which is primarily Google and Bing. Then we also, run ads on social, which is a combination of, basically everything Meta owns, so it's a combination of Facebook, Instagram, and Threads, and as well as their partner networks. And then we also have, remarketing products as well, so… That's primarily on the Google Display Network.
And then we can create, you know, custom campaigns also. So, you know, on social, we can create ads that target a specific list of emails and phone numbers, that kind of thing.
And we always encourage that you diversify your ad spend, because you never know what's gonna work, especially at the beginning. Facebook, Or the social, really starts going right out, right out of the gate. It's, like, at 100%, like, right at launch, whereas Google, or Bing, or whatever, the… the search.
it, takes… takes longer to get going, and there's always, like, we're constantly having to look at it, it's like, what's going on? Like, you might have, like, issues with an account or something like that on the search side, so… It's good to, you know, diversify, and the leads are a little bit different, so it's good, you never know what's going to work for your market, or, you know, for, you know, your What do you want? Like, what fits your needs, so… Diversification is good.
Yeah, and typically what we see at the beginning of the campaign is, you know, you're gonna… and this is… it's interesting because, We've always seen this. Somebody mentioned Appointment Sync, but a long time we did a study of lead follow-up from social and search. Leads from social were much more likely to be lead or agent rejects. But they're also more likely to get contacted.
Yeah, so what about individuals when the… if you're running your own lead ads, through the Facebook Ads Manager, I know we used to be able to bring those in. I believe we still can, but you have to go through support. Yeah, you need to set up a Zapier account?
For that.
Oh, a Zap, okay. Yeah. Yeah. So a Zap can bring that into the CRM.
Yep.
Alright.
It is… it does require a paid Zapier, so… If you're doing that, you save money, use our Facebook leads.
Get ready! Here we go, guys. Audio shared by CINC Marketing: What's it time for? Here we go! We've got a guess? Audio shared by CINC Marketing: We've got someone who is agreed to come. Come on. Audio shared by CINC Marketing: This is the inaugural game of wind and money. So the way that this is gonna go, it's a 60-second timer. I will be doing the timing. I'll hold up the timer here on my screen. We're gonna bring… we're gonna try to bring Brian on, live on audio only.
James will be the quiz master. We have two categories of trivia questions, four questions related to the category, three just general, questions. So you'll choose a category. Today's category is based on… the interests of Dan Lott that we've learned over the past decade of working together. You'll choose from the category of either chicks, or Alan's. So, chicks are Alan's. You'll choose your category. We'll have 60 seconds to answer 7.
trivia questions. We'll send Dan out of the room, which we just figured out we can do. If you want support, talk to Nick Pape. Man, we've been trying to figure out how to do this for months, and Dick was like, yeah, just do this, and it worked. So, yeah, we'll send Dan out of the room into the James Terry Future Memorial Cone of Silence.
Well, what other people win? Oh, I'm not there yet, Dan. It's an extremely complex system. Alright.
If you are able… we'll bring Dan in, ask him the same 7 questions. If you can outpoint Dan. You will win $200 in individual listing ads spend, or team listing ads, for the next month. But… Be warned, Dan is a trivia master, and… These topics are based on the life of Dan. So, before we get started, let's see if we can actually get Brian on. and hear him. Are we ready? Brian…
Oh!
Oh, Brian's muted.
James TerryUnmuted.
Hey, guys.
James TerryHere we go.
Oh!
Wow.
James TerryAlright, so… We're gonna kick Dan out. Brian, like you said, we have 7 questions, 60 seconds.
Well, first, first Brian has to choose his category. Yes. Would you like… would you like Chicks or Alans?
We gotta do chicks.
Alright!
James TerryJicks. If you don't know, and I'm saying this while Dan's still here, if you don't know the answer to one, you can say pass, and we'll move on. 60 seconds comes quick, so, so think fast.
We will not tell you the answer, we will just say yes or no. But we must take your first answer.
Oh man, my hands are sweating.
James TerryNo, there's some tension here.
I'm so excited! Alright, are you ready, Brian? Let's send Dan.
I'm still here! I'm still here!
James TerryWell, we gotta get rid of the…
Mom!
Gotta get rid of Dan.
buddy.
Yeah.
Pick Dan off, give him the boot.
Hang on now, how do we do this? Oh, I'm putting you on hold. Don't leave, Dan! Alright. Whew!
James TerryWe got rid of the animal.
Thought that guy would never leave.
Remember, this is recorded.
Oh, yeah. Yeah. Hang on now.
James TerryCategory is chicks.
Alright, let me.
James TerryFour questions. As he pulls out the timer, 4 questions based on the category, 3 general questions. If there is a tie, we'll have a tiebreaker question after Dan's, segment. Carrie will start the timer. I'll start the timer when I finish the first question.
Alright, 60 seconds on the clock, are we ready?
James TerryAlrighty.
Yeah, I'm ready.
James TerryAndroid.
Timer starts at the end of the first question. I'm ready.
That's right.
James TerryYes, sir.
Alright.
James TerryWhich album? Which album from the Chicks, formerly known as the Dixie Chicks, featured the hit song, Wide Open Spaces?
No idea. Pass.
James TerryThis is the name of the tooth chicks use to break out of their eggshell.
Peak.
James TerryThis… incorrect. This Disney Pixar movie franchise features a race car rival named Chick Hicks.
Cars.
James TerryCorrect. Real estate question. This South Carolina city includes a neighborhood called Chick Springs, which is known for its historic mineral springs.
Yes.
James TerryGeneral questions. According to Sync's Lead Value Index, this city in Hawaii is the most profitable city for real estate lead generation.
Honolulu.
James TerryCorrect. Math question. Add 459 to 901 to get this number.
5 seconds.
1360.
James TerryMix red and yellow to create this color.
That's time. That's time. Alright, Brian.
Wow.
Very good job.
That was thrilling.
James TerryThat was something.
Very good job, and now… so Brian, I got you with 3. Now let's see if Dan…
Did I get the last one in time?
You did get, the math question right. We didn't get orange.
James TerryRed and… Red and yellow is orange.
Oh, so it was clearly wrong.
Right, correct.
I didn't hear that part. Yeah, that also impacts the answer.
Alright, so here we go. Thank you, Brian. I'm gonna mute you, and I'm gonna bring Dan back in.
James TerryAnd we'll see how Dan does.
Oh, I don't know how to bring him back in. Oh, wait, there he is, he's grayed out, it's so sad. He's coming. Oh!
James TerryAsty, don't you?
Oh! Alright, Dan.
Alright, here we go. Danny, ready? I am ready.
Alright, so Dan…
James TerryAgain, the timer will start at the end of the first question. The category is chicks. If you don't know the answer, you can say pass, and we'll move on. Are you ready?
I'm ready.
You better be careful, you better be ready. Timer starts after James finishes the first question.
James TerryHere we go. Dan. Which album from The Chicks, formerly known as the Dixie Chicks, featured the hit song, Wide Open Spaces?
Wide open spaces.
James TerryCorrect. This is the tooth name for… this is the name of the tooth chicks use to break out of their eggshell.
Pass.
James TerryThis Disney Pixar movie franchise features a race car rival named Chick Hicks.
Cars.
James TerryCorrect. Real estate question. This South Carolina city includes a neighborhood called Chick Springs, which is known for its historic mineral springs.
Is it Charleston?
James TerryIncorrect. General questions. According to Sync's Lead Value Index, this city in Hawaii is the most profitable city for real estate lead generation.
Honolulu.
James TerryCorrect. Math. Add 459 to 901 to get this number.
Could you add… I give those again?
James Terry459 to 901.
Or 50?
I'm… Oh. Oh my gosh!
15… Is it a tie?
Oh my gosh! In the very first… win Dan's money. We have to go to a tiebreaker.
James TerryOkay.
Do we just be the first person to answer it?
No, no, I'm gonna send you out again. So Dan got the… The one was the…
What was… what I missed?
James Terry1860.
So let's go over the… let's go over the answers quick.
Hard.
Yeah, it's supposed to be hard. And the album is called Wideoop.
James TerryThe album is called Wide Open Spaces, same as the hit song. The tooth that chicks use to break out is called the egg tooth. You both got the, cars correct. The neighborhood, Chick Springs, is in the city of Greenville, South Carolina.
I love that.
James TerryI know.
I know!
Ugh.
James TerryAdd 459 to 901 to get 1360. Good math on Brian, he was quick on that one. And mixing red and yellow to create the color orange.
Oh, I should have passed on the other.
You should have passed.
James TerryYeah, you gotta be… yeah.
So now we're tied, so now we're gonna go to our special tiebreaker question. James, do you want to explain it?
James Terrythis.
Oh. Alright, we lost James. I bet he… It was too bad for him. I bet his power died because he has the mic plugged in. But don't worry. I have the question somewhere. alright. I can't ask you yet, Dan. I'm gonna… I'm gonna send you out again. So here's how this question works. I'm gonna ask you one question. The person who comes closest to the answer. is the winner. You can go over, be under, it doesn't matter. Alright?
Can you repeat the… what was that again? I wasn't paying attention.
You know what? I'm just gonna give it. Let me just give it to Brian. I'm gonna ask you one tiebreaker question. There is one right answer.
Okay.
Whoever comes closest, you can go above. Below, doesn't matter. Whoever comes closest, We'll win all the marbles.
That's not Price is Right rules.
No, you can go over.
Okay.
God, jeez, we've talked about this!
Oh, I don't know, I wasn't paying attention.
I know. Alright, so I'm gonna send you away. And I'm gonna ask Brian the question. And then I'm gonna bring you back.
I'm still here.
I know, I gotta figure… I can't ever find the hold button. I got it now, though. Go away. Alright, Brian, can you hear me?
I can hear you.
Alright, Brian.
Let's do this!
This is your, and I hope you win.
It's my ad spend, let's go.
This is your, overtime question for the category, Chicks. The chicks… formerly known as the Dixie Chicks, have released 8 studio albums, 2 live albums, and how many singles? Just a… 14? Alright. Brian said 14, let's bring Dan back. Let's get you… Pinned up. Alright, Dan! This is so exciting, are you ready? You gotta unmute. I'm glad you're computing.
When he kick you off, it meets you.
Yeah. Alright, are you ready? Your overtime question in chicks. Here we go. The Chicks, formerly known as the Disney Chicks, have released 8 studio albums, 2 live albums, and how many singles?
That's not true. You're lying. They've only had 5 studio albums.
How many singles have they released?
Alright. Let's see if there's 5…
What's the timer on this, Harry?
We're gonna put a timer on this, come on.
I'm gonna say… 18.
18… Brian said 14. The answer is 27.
Oh!
So, Dan! keeps his money… In the inaugural version of Win Dan's Money.
Nice try, Brian. Maybe next time.
Good fun!
Thank you so much for playing, Brian. Thanks everybody for joining us. And yeah, we'll be doing this, at the end of every office hour, so be sure to submit your questions and… Stay on, stay on, till the end. But, in the meantime, as we leave. Audio shared by CINC Marketing: Gotta play it stupid here, you got me one. Alright, thank you everybody for joining us. follow the podcast. connect. CNN, a lot of fun, and we will see you, next…
Next month, on the, second Wednesday. Anybody else have anything to say?
No, I gotta recover from that. I'm taking the rest of the day off. That was… that was intense.
You take the day, Dan. You take the day. We gotta get some music. The music would really amp it up.
Yeah, yeah.
Alright. Alright, well, thanks, everybody. We love ya! Have a great day.